The 1st shift was in ’02. 2nd shift is NOW

Mel,   Ken McCarthy's System Seminar in 2002 birthed modern Internet marketing.   PPC, SEO, online video, product launches, email autoresponders, sales funnels – all invented by a few dozen visionaries from 2002-2004. On yellow note pads and cocktail napkins.   Thus did the Golden Age of Direct Marketing begin.   Last month at Definitive AI Seminar, I declared that Golden Age OVER.   The old meal ticket is no longer enough.   We're in a New Shift.   In Oak Brook, ***WE*** laid the groundwork for the next 20 years, as seminal as Ken's original seminar.   I know. That's a bold claim.   In a decade, everyone will know it's true.   We pinpointed FOUR major arms races: The mandate of Digital Sovereignty  The NEW Age of the 21st Century Subject Matter Expert The NEW Age of Content is King The Cyberhuman vs. the Real Human (The Real Humans will win. The Cyberhumans will be in a psychiatric hospital.)   Get the recordings now at a special price before the May 31 increase:   https://www.perrymarshall.com/definitive-ai-seminar-gpt   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Hard Drive: Degrading Asset —> Escalating Asset

Mel,   1 hour ago, I spoke to a guy finishing his 3rd book.   I showed him the Private GPT I made for my book. Try it out here.   I said: "Imagine if everything you've written was at your fingertips like that."   He said, "I often think 'wait, I wrote about that already'...   ...but finding the file in my Mac or email box is a huge pain."   That's why your hard drive's value DROPS over time.   I said, "What if AI could access ALL that material?"   CAUTION: N-E-V-E-R upload your HD to ChatGPT. Not if you value your own property.   But if you OWN the AI... game changer. Hard drive value soars.   My 22-year body of work is now in AI.   My hard drive is next.   We use IPvault.ai for this. Want an IPvault demo? Email edith@perrymarshall.com   Seize the day, Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

It makes you a juicy ham sandwich… or ravages your picnic like a Grizzly Bear

Mel,   I have a friend named Pete. Copywriter; marketer; all-around problem solver.   A sports trainer hired Pete to ghost write and promote his new book. Pete just got this 'Dear John' email from his client: "Several months ago we invested significantly in a partner who uses AI and created our own language model... downloading everything I have ever written since 1999. Plus anything else I wanted to have from other people from religion to sports to science to research.   "It has been nothing short of incredible... it cuts my work into about 20% of its previous. It obviously knows my voice because it IS my voice and it edits and allows us to create multiple versions ... combine them at times ... and allows us to choose which version is preferred   "I call it the 10-80-10 rule >> I spend 10% creating... then we turn it over to our language model for editing - adding - deleting for 80% and then the final 10% is on us.   "So... We do not need traditional editing. I understand that may be an unexpected change and possibly cause you to choose another route. For that I do apologize... but I simply do not have a need for editing going forward.   "Thanks and good luck." AI just ate Pete's lunch. Ripped into his picnic basket like a famished bear.   It's preparing a feast for Pete's client.   One of my own clients has 3X'd writing, content creation and customer service. Breathing new life into expertise that was collecting dust on a hard drive for 20+ years.    If you've been building a body of work [expertise, books, transcripts, videos, notes, research, processes]….   You can CATAPULT ahead of everyone in your space. Most people don't yet know about this new arms race. But you're already in it. Now.   I can't overstate how serious this is:   https://www.PerryMarshall.com/definitive-ai-seminar-gpt   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Save $500 before May 31 (Definitive AI Seminar Recordings!)

Mel,   I can't confirm this with analytics and tracking, but quite a coincidence happened a few weeks ago.   I mailed my New Renaissance Club newsletter near the end of March. The title of that newsletter was "Cut a Vein and Bleed." I got real personal. Real vulnerable. Talked about deep family dysfunction stuff. I didn't talk much at all about "business" or "AI" or "entrepreneurship."    And right after that newsletter hit the streets, registrations for my Definitive AI Seminar soared.    We ended up selling out. Packed the room. Bob Regnerus and John McGee, with whom I wrote the newsletter, both told me they lost track of how many attendees told them how much they were moved by the newsletter…and how it was a big reason for their decision to register for the seminar.   And the seminar itself was as much about humanity, individuality, community and "ache" as it was about AI, productivity or traffic.    Feedback was through the roof. I believe it was my best seminar since Rosetta Stone in 2018.    And now you can get the recordings of this timely and timeless event.    Here are two great options…   Full Recordings Package: For those who wish to experience every session in its entirety, this package offers complete access to all seminar recordings.  It also includes exclusive features like a 30-minute personal AI consultation with Scott Schang and the highly acclaimed presentation by Joe Riggio. This comprehensive package is available for $1499, but if you're an existing member of New Renaissance 12, it's just $999. Best-of Package: If you prefer a curated experience focusing on the highlights and key takeaways, this is for you. $999, with a special rate of $499 for NR12 members.   Special Bonus for Non-Members: Any purchase by a non-member will include a 1-year trial membership of NR12, enhancing the learning journey with additional resources and community support.   A $999 value, yours at no additional charge!   Important Note: Please be aware that prices for both packages will increase by $500 after 6pm ET on Friday, May 31.    Secure your access before this deadline to enjoy the current rates.   The seminar isn't just about learning new tools, it's about understanding the seismic shifts happening right now in digital marketing and harnessing AI to not only keep up but to lead the change.   Get details here.   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Definite AI Seminar recordings now available!

Mel,   My Definitive AI Seminar was an event that delved deep into the practical and innovative applications of AI in traffic generation and digital marketing.   And, more importantly, we dove into what it means to be human in a world of artificiality.     AI webinars and seminars and coaching programs are a dime a dozen these days…and most won't be relevant for more than a dozen weeks.    But I believe the insights and innovations you'll learn about in the recordings will stand the time test.    Plus, my AI Seminar chatbot will help you get right to THE EXACT presentation you need to hear NOW.    Yup, no need to plow through 3 whole days of recordings to find what YOU need NOW.    Just type in "SEO" for example and it will tell you where and when to listen to get right to what can help your business TODAY.   I'm really excited about that! Here are your options…   Full Recordings Package: For those who wish to experience every session in its entirety, this package offers complete access to all seminar recordings.  It also includes exclusive features like a 30-minute personal AI consultation with Scott Schang and the highly acclaimed presentation by Joe Riggio.  This comprehensive package is available for $1499, but if you're an existing member of New Renaissance 12, it's just $999. Best-of Package: If you prefer a curated experience focusing on the highlights and key takeaways, this is for you. $999, with a special rate of $499 for NR12 members.   Special Bonus for Non-Members: Any purchase by a non-member will include a 1-year trial membership of NR12, enhancing the learning journey with additional resources and community support.   A $999 value, yours at no additional charge!   Important Note: Please be aware that prices for both packages will increase by $500 after 6pm ET on Friday, May 31.    Secure your access before this deadline to enjoy the current rates.   The seminar isn't just about learning new tools, it's about understanding the seismic shifts happening right now in digital marketing and harnessing AI to not only keep up but to lead the change.   Get details here.   Seize the day,  Perry   ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459