Dear Mel,
AI is not magic.
It's not a strategy.
AI isn't a business model.
And it's definitely not a substitute for thinking.
AI is leverage...but only when it's applied to the right constraint.
That's why we're running a short survey — 3 to 5 minutes — to understand where you actually are with AI and where it would create real economic lift in your business.
Not theory...or shiny objects...or "here's a workflow you'll never implement."
Real leverage inside the Tactical Triangle:
- Traffic
- Conversion
- Economics
Your answers will directly inform how we design our 2026 events, labs, and programs – so we're solving the right problems, at the right altitude, for the right people.