Google sells Frommer’s guides back to Arthur Frommer

April 05, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue New curation models emerge for publishers Orange County Register adds the Angels to its membership rewards program Google sells Frommer's guides back to Arthur Frommer Storyful: drawing actionable news from social media AOL, Publishing Group of America partner to exchange online video content Ten tips for journalists to get picked up by Google News Ad creation: going native Facebook set to attract almost 30% of all mobile display ads this year How to sell the value of mobile to clients Building native ads: What you need to know advertisement Subscription App Publishers Reveal Sales Secrets SpeedDate founder Simon Tisminezky and Popular Science's Mike Haney joined Subscription Site Insider for an exclusive webinar in which revealed the secrets behind their profitable subscription apps on multiple platforms. Watch webinar: $247.00 for non-members, FREE for Members. New curation models emerge for publishers New tools will help media companies build new newsreaders apps. TrapIt's Publisher Suite lets publishers create white-label iOS or web applications featuring original and curated contenet. Flipboard's upgraded app lets anyone create their own theme-based Flipboard magazines. FULL ARTICLE - eMedia Vitals Orange County Register adds the Angels to its membership rewards program Hundreds of newspapers have announced paywalls, as the Register is doing and a smaller subset is embracing "membership" as a way of redefining subscription. The Register, though, is making membership more meaningful with a just-completed deal with the many-named Los Angeles Angels of Anaheim. FULL ARTICLE - Nieman Lab Google sells Frommer's guides back to Arthur Frommer Arthur Frommer is taking back control of his travel guidebook brand from Google and intends to resume publishing Frommer guidebooks. The company will be publishing the Frommer travel guides in ebook and print formats and will also be operating the travel site Frommers.com. FULL ARTICLE - Hotel Marketing Storyful: drawing actionable news from social media Founded in 2010 by former RTE Prime Time presenter Mark Little, the organisation is a 'news agency for the social media age'. Storyful's casus belli is to draw actionable news from the noise of social media. It's journalists and editors curate stories about conflicts, natural disasters and elections by verifying social media events - tweets, facebook updates, videos, images etc. FULL ARTICLE - Separating News from Noise AOL, Publishing Group of America partner to exchange online video content AOL's latest deal is a quick content-win for its video hub as the production is handled entirely elsewhere, and it allows it to sell ads against videos for very little upfront expenditure on its own part. As for the PGOA, well, it too receives fresh video content, but perhaps the biggest asset for it will be the exposure – AOL's hub sees somewhere in the region of 35 million visitors each month. FULL ARTICLE - TheNextWeb Ten tips for journalists to get picked up by Google News Google News provides 100,000 business opportunities to publishers every minute or 4 billion clicks each month. They also have 50,000 competing publishers and with competition this fierce everything that can give you an edge counts. Here is a list of editorial tactics that journalists can employ to increase traffic from Google News. FULL ARTICLE - Forbes Ad creation: going native Native advertising is the next generation of rich media advertising. For publishers, it means higher CPMs, higher revenues and less commoditization by ad networks. For advertisers, native ads offer a more integrated brand experience, which in turn defeats banner blindness and drives engagement with consumers. FULL ARTICLE - Media Post Facebook set to attract almost 30% of all mobile display ads this year Facebook, which is the number-two mobile ad destination in the US, accounted for 9.5% of mobile ad revenues in 2012 and is expected to take 13.2% this year, according to eMarketer. FULL ARTICLE - The Wall How to sell the value of mobile to clients As publishers, we see the value in supporting mobile devices every day because we see where the eyeballs are coming from. Our challenge is to be equally well-versed in selling our clients on that value as being something in which they need to invest precious budget dollars. While this piece was written for designers and developers, it's chock full of great tactics for sales people. FULL ARTICLE - Smashing Magazine Building native ads: What you need to know FULL ARTICLE - advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Huffington Post bets big on 12-hour news feed

April 03, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The FT's new iPad Web app features morning and live editions, a personalized MyFT hub, and more Huffington Post bets big on 12-hour news feed OC Register: Serve your readers — everything else is secondary Rumors: iOS 7 getting a complete UI overhaul Video autoplay: the most hated digital ad tactic Safari still winning the mobile browser war advertisement Looking for Digital Talent? Improve your digital media candidate pool! eMedia Vitals reaches over 20,000 experienced digital media professionals from companies such as Hearst, Time Inc., The New York Times, Crains, Advance Publications, Yahoo!, Aol, and many more.  Post your job instantly here. The FT's new iPad Web app features morning and live editions, a personalized MyFT hub, and more The Financial Times (FT) has launched an all-new iPad-focused Web app today, representing its first major overhaul since it launched almost two years ago. This latest launch falls a month after The New York Times – often lauded for its efforts in the digital space – launched a prototype of an all-new NYTimes.com, with a cleaner app-like design. FULL ARTICLE - TheNextWeb Huffington Post bets big on 12-hour news feed When HuffPost Live launched last summer, the plan was for a constant live stream on which Huffington Post reporters, bloggers and editors would appear regularly, giving viewers "a real-time sense of what is happening on verticals all across HuffPost," according to a press release. By March, they claimed to be "trending towards" over 48 million views. FULL ARTICLE - New York Observer OC Register: Serve your readers — everything else is secondary The OC Register started spending money on the newspaper, pouring tens of millions of dollars into the Register newsroom — which is now a staggering 50 percent larger than it used to be — hiring reporters and editors, and launching almost a dozen new sections. Here's the rub: that investment will benefit paying customers only. FULL ARTICLE - paidContent Rumors: iOS 7 getting a complete UI overhaul Apple is preparing a major overhaul of iOS, the software that runs the iPhone and iPad, says plugged-in Apple blogger John Gruber. He says the "word on the street" is that engineers inside Apple who are authorized to carry around new iPhones have a filter on their screen so that the side viewing angles are diminished. FULL ARTICLE - Business Insider Video autoplay: the most hated digital ad tactic Talk to regular Internet users, and they'll tell you they loathe them. But in this instance, in a world where programmatic ad buying is decimating CPMs, the healthy prices still enjoyed for video ads means adopting a let-users-be-damned attitude. Will this practice prematurely devalue video inventory? FULL ARTICLE - Digiday Safari still winning the mobile browser war Apple's mobile Safari browser is beset on all sides by eager challengers, but it continues to hold its own, as the latest market share data from Net Applications shows. Safari for iOS captured 61.79 percent of all mobile browser Web traffic in March according to Net Applications. FULL ARTICLE - AllThingsD advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

The Financial Times has a secret weapon: data

April 02, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The Financial Times has a secret weapon: data Why B2B marketers are busting the company budget Big data, big ads, big results: pulling data science into a premium exchange Intelligent Content: how personalization is changing media Publishers can't avoid Android tablets but few design with them in mind Collective Bias raises $10.5Mt to expand its shopping blogger network 4 ways to get subscribers to open your emails advertisement Looking for Digital Talent? Improve your digital media candidate pool! eMedia Vitals reaches over 20,000 experienced digital media professionals from companies such as Hearst, Time Inc., The New York Times, Crains, Advance Publications, Yahoo!, Aol, and many more.  Post your job instantly here. Use promo code SXGO5A913S to get three listings for just $297. The Financial Times has a secret weapon: data By looking through reader data, the Financial Times was able to recognize the kinds of patterns readers display before purchasing subscriptions. The effort has been so successful that FT's data team now numbers more than 30 across three groups. FULL ARTICLE - Mashable Why B2B marketers are busting the company budget Although many businesses are facing financial hardship, nearly half of marketers in the B2B space have decided to increase their budgets for 2013. Specifically, 67.2% of marketers plan to increase their digital marketing spending, and 52.5% of content marketers will up their search marketing budgets. FULL ARTICLE - Mashable Big data, big ads, big results: pulling data science into a premium exchange If you're planning to launch a premium display marketplace, audience targeting and insights are going to be a critical element. Insights are always important, of course, but when you're investing in oversized rich-media advertising units and targeting particular audience segments among affluent consumers, you'll want to be confident that the ads are reaching the right folks. FULL ARTICLE - MediaPost Intelligent Content: how personalization is changing media With the introduction of analytics into the visual design of written content, we are on the cusp of an era of incredible evolution: one where the design of information changes in real time in response to data about the readers consuming it. FULL ARTICLE - paidContent Publishers can't avoid Android tablets but few design with them in mind Since 2010, Apple's dominance of the market allowed publishers to reach the majority of the tablet audience by targeting just one device: the iPad. But times have changed. FULL ARTICLE - Poynter Collective Bias raises $10.5Mt to expand its shopping blogger network More and more consumer publishers are turning to commerce to improve their revenue diversification efforts. The movement is also gaining steam in the startup world: Collective Bias, which was founded in 2009, operates a network of 1,400-strong "shopping-focused influencers" – which it says have an "aggregate multichannel reach in excess of 50 million". FULL ARTICLE - TechCrunch 4 ways to get subscribers to open your emails If you want to be a successful email marketer, it's essential that subscribers open your messages. After all, if your audience isn't opening your emails, it's impossible for them to take action. FULL ARTICLE - Entrepreneur advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.