The Financial Times has a secret weapon: data

April 02, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The Financial Times has a secret weapon: data Why B2B marketers are busting the company budget Big data, big ads, big results: pulling data science into a premium exchange Intelligent Content: how personalization is changing media Publishers can't avoid Android tablets but few design with them in mind Collective Bias raises $10.5Mt to expand its shopping blogger network 4 ways to get subscribers to open your emails advertisement Looking for Digital Talent? Improve your digital media candidate pool! eMedia Vitals reaches over 20,000 experienced digital media professionals from companies such as Hearst, Time Inc., The New York Times, Crains, Advance Publications, Yahoo!, Aol, and many more.  Post your job instantly here. Use promo code SXGO5A913S to get three listings for just $297. The Financial Times has a secret weapon: data By looking through reader data, the Financial Times was able to recognize the kinds of patterns readers display before purchasing subscriptions. The effort has been so successful that FT's data team now numbers more than 30 across three groups. FULL ARTICLE - Mashable Why B2B marketers are busting the company budget Although many businesses are facing financial hardship, nearly half of marketers in the B2B space have decided to increase their budgets for 2013. Specifically, 67.2% of marketers plan to increase their digital marketing spending, and 52.5% of content marketers will up their search marketing budgets. FULL ARTICLE - Mashable Big data, big ads, big results: pulling data science into a premium exchange If you're planning to launch a premium display marketplace, audience targeting and insights are going to be a critical element. Insights are always important, of course, but when you're investing in oversized rich-media advertising units and targeting particular audience segments among affluent consumers, you'll want to be confident that the ads are reaching the right folks. FULL ARTICLE - MediaPost Intelligent Content: how personalization is changing media With the introduction of analytics into the visual design of written content, we are on the cusp of an era of incredible evolution: one where the design of information changes in real time in response to data about the readers consuming it. FULL ARTICLE - paidContent Publishers can't avoid Android tablets but few design with them in mind Since 2010, Apple's dominance of the market allowed publishers to reach the majority of the tablet audience by targeting just one device: the iPad. But times have changed. FULL ARTICLE - Poynter Collective Bias raises $10.5Mt to expand its shopping blogger network More and more consumer publishers are turning to commerce to improve their revenue diversification efforts. The movement is also gaining steam in the startup world: Collective Bias, which was founded in 2009, operates a network of 1,400-strong "shopping-focused influencers" – which it says have an "aggregate multichannel reach in excess of 50 million". FULL ARTICLE - TechCrunch 4 ways to get subscribers to open your emails If you want to be a successful email marketer, it's essential that subscribers open your messages. After all, if your audience isn't opening your emails, it's impossible for them to take action. FULL ARTICLE - Entrepreneur advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.