I'm Late, He's Nuts, But this is Still Dang Good...(Hangout with Jon Benson)

Mel,   My friend Jon Benson is not only the undisputed heavy weight champ of video sales letters… He’s also a bit nuts. Jon is doing TEN (as in 10) Google Hangouts in a row. One a day until Jan. 31st.   (Yes, it started yesterday. I'm late to the game. But you can still see the video of today's hangout...and catch the next 8!) And he’s covering 10 of his most requested topics from marketers like you.   Tomorrow's hangout is "The Fastest Way to Get More Traffic".  Plus, Jon gives you FIVE full days of his 5-Step Video Sales Letter Formula. Spelled out to the LETTER.   REGISTER HERE Jon has never done a Hangout before so he figured, "Why not set a RECORD and do 10 in a row?   Check out  what he’s up to this week, because it will, at the very least, get you 3 steps ahead of where you are right now when it comes to: - Marketing your products effectively online - Ethically persuading your potential customers to buy - Masterfully crafting a sales message that works for you 2r/7 - And a LOT more… 10 hours of killer content that can seriously help you get a leg up on your competition.   Just register and Jon will email you with the Hangout links early in the morning the day of the Hangout. You can get on and ask Jon anything… come on with your webcam, or just your voice. Or you can just text in your questions. How many times will you have this many hours in a virtual chatroom with one of the highest-paid and most successful copywriters and marketers on the planet… for no charge? REGISTER HERE Carpe Diem, Perry Marshall      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

What's No Longer Working in AdWords? (January 27)

Advanced AdWords Academy Webinar 1 of 3 Starts January 27, 5PM Eastern Register for no charge Here   Mel,   I've always preferred to pay way more attention to timeless principles than to the latest trends, tricks, and tactics. You know, the things that change from month to month or year to year...or sometimes even day to day?    So it's a bit ironic that I made my name in the AdWords world.    AdWords does change from year to year, month to month, and yup, sometimes even from day to day.    I can't keep up with it like I used to. You have to watch it like a hawk with a magnifying glass or the stupidity taxes start piling up FAST!    You can't sleep on AdWords.    Which is why I've brought in Mike Rhodes, a guy who DOES stay on top of AdWords...day in and day out.    Mike is the guy Google hired to teach AdWords to consultants in Australia. That's how good Mike is.   So, I've asked him to present a 3-part webinar series "Advanced Adwords Academy".    And because AdWords changes so fast, I've asked Mike to make sure the very first webinar is all about "What's No Longer Working in AdWords...that you Need to Stop Doing Right Now!"   It will be a fast-moving, all killer/no filler session. If you're spending any kind of real money on AdWords, you need to be on board. This WILL reduce your AdWords stupidity tax.          And there's no-charge.    Go HERE to register for the series.   Carpe Diem,   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Bust Through "Mental Revenue Blocks"

Mel,   I got this email from a guy the other day...   Hey Perry, I had a question for you and I didn't know if you had either a blog post or product that answers it.... Do you ever have any issues with a "mental block" when it comes to getting past certain revenue numbers in your business? How do you deal with it? My big goal this year is scaling from 200k+ business to the 500k-1M+and I feel like I'm having trouble shifting my mentality to getting around those numbers. Does that make sense? Any strategies you've used in getting past that?   Thanks, JR     Yes, JR, that makes total sense. I think "mental revenue blocks" are often more powerful and impenetrable than the marketing blocks, or staffing blocks, or product blocks.    And here's my advice on how to blow them out of the water....   1. Listen your inner procrastinator. Why? Because he or she will tell you exactly what you should be doing... by trying to distract you from it!     Mine tells me I need to get a haircut when I start to think about implementing big plans. Crazy. I wrote an article about this for Entrepreneur.com a while back. Give it read here.     2. Deal with your "head trash". Every successful entrepreneur reaches a point where their "inner orphan"  throws a tantrum...or the values they were taught as a child start to mess with their success.   When I was a kid, I was told that the only truly noble professions were "ministry" callings. Church stuff. Every other profession was somehow inferior. Took me a while to "reprogram" myself and realize "that's a lie".  There are plenty of noble callings. Making lots of money in a secular profession is nothing to feel guilty about.     I've written extensively about "financial head trash" and how to address it. The best place to start is right here with my free email series, "Dysfunctions, Addictions and the Financial Burning Bus."   3. Get in a good mentoring/mastermind group. How do you know if it's a good group for you?   First, if you're the richest, smartest guy in the room...bad group. You'll only bust through your mental revenue blocks if you're one the smallest guys in the room. Push yourself. You should feel a little (maybe even a lot) intimidated.   Second, the price should make you swallow hard. If the cost doesn't make you gulp, you won't take it as seriously as you should. Never pinch pennies when it comes to who you associate with, who you listen to, who you're accountable to. Get the best you can (barely) afford.   I've said it many, many times but I'll say it again, "I'd never be caught dead NOT in a good mastermind group".  I'm usually in at LEAST two.    Pay attention to your inner procrastinator, deal with your head trash, get in a powerful, butt-kicking mastermind...and you'll bust through those mental revenue blocks!   Carpe diem, Perry Marshall        ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Secret Vulnerable Soft Spot of the Go-To Guy

Mel, Awhile back I told you about how The Man exploits the faithfulness and reliability of the Go-To Guy [Go-To Gal]. That story was at: http://www.perrymarshall.com/renaissance/gotoguy2.htm. Today, I show you how the entrepreneurial world exploits him [her] [you]: http://www.perrymarshall.com/renaissance/gotoguy3.htm As Harvey Mackay said, "Beware the naked man who tries to sell you his shirt." Be Wise. Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459