Last call: Star Principle Activate!

Star Principle ACTIVATE! Starts Thursday, July 20 The Star Principle Seminar Recordings PLUS 3 Live Training Sessions with ME Click Here to Find Out More, Starts July 20    Mel,   TODAY, I'm kicking off the first of four brand-new live presentations for Star Principle Activate!   Updated for the Age of AI.  You'll get the essential recordings from my $7500 Star Principle Seminar with Richard Koch.  Plus, you will discover: How to create a new market "out of thin air" in as little as hours to no more than a few weeks of pleasant, engaging exploration. How to assess the growth potential of markets without actual stats or hiring Harvard MBAs – and an exhaustive list of signals that give you GREEN / YELLOW / RED LIGHTS for moving forward. How you can approach the daunting prospect of radically simplifying the customer experience – and a process by which you can crawl, then walk, then run – without borrowing money or making a pact with Satan.  Why (and how) 75-90% of companies can build impressive assets WITH MOATS without a second mortgage, or giving away half your company to angel investors, private equity groups or Venture Capitalists. An "X-Ray" for identifying exactly what your customers want to buy; their bleeding neck; their unscratched itch; An insidious way that angel investors, private equity groups and venture capitalists seduce fine entrepreneurs into death traps - and the warning signs    A double-deep-dive on SIMPLIFYING that will grant you the ability to recognize it any time, anywhere - and learn from it on-the-go much the same way "Marketing Maniacs" notice great marketers everywhere they go.  Starts today! Click here to register NOW   Seize the day,   Perry Marshall   PS: $1000 discounts for New Renaissance 12 and previous Star Principle Collection and Star Principle Essentials buyers!     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Tired of the Treadmill Yet?

Star Principle ACTIVATE! Starts Thursday, July 20 The Star Principle Seminar Recordings PLUS 3 Live Training Sessions with ME Click Here to Find Out More, Starts July 20    Mel,   What determines your business's success?  It's not about how conscientious you are, or even how competent you are.    It's not about your quality or customer service.    It is about the Star Principle.  It is about HOW and WHERE you are positioned in your market that determines 80% of your success.   If you're tired of pushing that same old rock up the hill, this helps explain your reluctance and procrastination.  Because at some level you know that drilling deeper in the same spot isn't going to land you the gusher you want. This is a principle. Not a technique.  It will be just as true in the year 2200. And 2300. If you ignore the Star Principle, you can have the best sales, marketing, managers, systems, processes, capital… you can l-o-v-e your customers and send them vibrations of happiness from the universe every morning from your Yoga mat… But violate the Star Principle and you'll still fail. At best you'll lead a mediocre life playing defense.  You'll make an ordinary income, go to ordinary places, do ordinary things, and reassure yourself it's really OK. Are YOU tired of the treadmill yet? I've updated my Star Principle Activate course for the age of AI…and all 3 sessions will be LIVE.  So, even if you've been through the course before, it will STILL be worth far more than the price of admission!  You'll get the essential recordings from my $7500 Star Principle Seminar with Richard Koch.  Plus, you will discover: How to create a new market "out of thin air" in as little as hours to no more than a few weeks of pleasant, engaging exploration. How to assess the growth potential of markets without actual stats or hiring Harvard MBAs – and an exhaustive list of signals that give you GREEN / YELLOW / RED LIGHTS for moving forward. How you can approach the daunting prospect of radically simplifying the customer experience – and a process by which you can crawl, then walk, then run – without borrowing money or making a pact with Satan. Why (and how) 75-90% of companies can build impressive assets WITH MOATS without a second mortgage, or giving away half your company to angel investors, private equity groups or Venture Capitalists. An "X-Ray" for identifying exactly what your customers want to buy; their bleeding neck; their unscratched itch; An insidious way that angel investors, private equity groups and venture capitalists seduce fine entrepreneurs into death traps - and the warning signs A double-deep-dive on SIMPLIFYING that will grant you the ability to recognize it any time, anywhere - and learn from it on-the-go much the same way "Marketing Maniacs" notice great marketers everywhere they go.  Get off the treadmill.  Position yourself to win.  We start on July 20.    Click here to register NOW   Seize the day,   Perry Marshall   PS: $1000 discounts for New Renaissance 12 and previous Star Principle Collection and Star Principle Essentials buyers!     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459

Two Stars: The veteran and the young buck

Star Principle ACTIVATE! Starts Thursday, July 20 The Star Principle Seminar Recordings PLUS 3 Live Training Sessions with ME Click Here to Find Out More, Starts July 20    Mel,   I got this from an Advanced Mastery Network member a couple of years ago: "We turned down a $20 Million offer to buy our company on the 1st…"   He went on to tell me about the negotiations. The minute his deal is signed… he's set for life. He eventually ACCEPTED an offer for…$32,000,000.  Shortly after that email, a young guy bragged to me that he just hit his first $70,000 month – even though he's in a niche singed with copycats, cannibals and sharks. He's 25. Half the age of his clients. Nipping at the heels of a million bucks a year. This chap is especially fortunate to have exited the "slick technique of the week" conveyor belt that nearly all marketers ride until their children wheel them into hospice care. This young man went into a business that thousands go into, but he spun it a different way, making it for all purposes NEW.  This is why he… Commands 2-3X higher fees than his rivals Clients are more satisfied and stay longer Has a distinctive identity in his commoditized marketplace His message penetrates the clutter Executes great work without spinning his wheels So… why does the first guy, who's around 60, have lifetime security (and he's not even the owner!) and why is a 25-year-old far ahead of most people twice his age? Because: Both of them applied Star Principle and SIMPLIFY in their elegant, understated power – and jettisoned the siren song of the never-ending parade of "hacks." (Which are usually band-aids for businesses that don't stand a chance in the first place.) If you embrace and enact these two principles – Being the #1 STAR player in a market growing 10% or more – and SIMPLIFYING your customer's experience, delivering greater utility than all others, making it a JOY to use…   …then you don't have to 'nail' the other myriad details of business (sales, marketing, optimization, management, finance, systems, processes, capital).  You can be "good enough" and make enviable amounts of money. You can stop polishing turds. The shift is so subtle that some people with hundreds of millions, even billions of dollars, still think it was their management acumen and marketing chops that got them where they are… when in fact it was the market itself that propelled them to stardom.  Because they created the right conditions, then got swept away in the magic carpet ride. This is what I want for you.  And I'll help you get it in Star Principle Activate! I've updated the course for the age of AI and all 3 sessions will be LIVE.  So, even if you've been through the course before, it will STILL be worth far more than the price of admission!    Click here to join now.   We start July 20.    Perry Marshall  PS: $1000 discounts for New Renaissance 12 and previous Star Principle Collection and Star Principle Essentials buyers!     ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com Not interested in this topic? Click here to be removed from this email series. If you'd rather not receive *any* more emails from us, Unsubscribe Perry S. Marshall & Assoc 805 Lake Street #295 Oak Park, Illinois 60301 United States (312) 386-7459