Mel,
Is advertising costing you more this year than it did last year?
Well, guess what? It will cost more next year than it does this year.
Yes, inflation and the geopolitical sh*tshow is part of the problem.
Yes, Google playing their little reindeer games with bid prices is part of the problem.
Yes, the erosion of "traditional" platforms and the ascendency of AI is part of the problem.
But my best students have always known about the "Martini Glass Principle" that is ALWAYS a part of the problem regardless of those other gremlins and demons.
Martini Glass Principle says: If you double your leads, you don't pay twice as much. You pay four times as much.
You can't spend your way out of that calculus.
There's exactly one lever you can pull that can get you more leads that does NOT cost more money: a better ad.
On Tuesday, September 22, I'm running a live session called “Beat Your Best Ad.”
Sixteen years ago, I built something called the Swiss Army Knife: seventeen "blades" that take any ad, email, or headline you've already written and hand you a dozen new, unique angles.
Not a dozen different versions of the same ad, but a dozen NEW ads.
Francesco Tinti ran his best Google Ad through it. Click-through went up 88 percent. Cost per conversion dropped 8 percent.
Gian Visser flew 44 hours from Johannesburg to sit in a room where I taught this. He told me the trip paid for itself in the first two hours.
Now, SuperConductor runs this method for you. You'll watch it work live on the presentation.
You bring one real ad, subject line, or post you're actually going to send. We run it through the blades together, on September 22. And we'll do a follow-up session on September 29 as well.
$199 gets you both live sessions and your first month of SuperConductor.
SuperConductor is $199/month thereafter and you can cancel at any time.
You also get membership to New RenAIssance, access to Scott Schang, our AI expert, membership in our Circle Community where members help each other 24/7/365…and all the discounts and perks of New Renaissance Club.
Plus! SuperConductor will continue to monitor your ads over time. You can set up a custom cockpit to track and suggest new hooks for you as often as you wish.
If you don't walk out with something worth testing, tell me. I'll send you double your money back ($398).
What would beating your best ad…or email…or sales page headline…be worth to you?
[Register Here and let's beat it!]
Seize the Day,
Perry
P.S. If you're spending more than $2,000 a month on ads and you're still running the same control you had 90 days ago, this session was built for you.
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