Mel,
Beat Your Best Ad
Or Double Your Money Back
September 22 and 29
Register Here
Waiting for ad costs to come back down. Waiting for the market to loosen up. Waiting for things to go back to "normal."
I have bad news.
There is no normal to go back to.
Traffic costs have been climbing for fifteen years straight, and every new wrinkle, AI Overviews, platform shakeups, tighter privacy rules, turns the screw a little more.
None of it is reversing.
If your plan is "wait it out," you don't have a plan.
You have a delusion with a due date.
The trap inside the trap: Even if you decide to fight back the normal way, buying more traffic, you run straight into the Martini Glass Principle I told you about in my last email.
Double your leads, quadruple your spend.
The harder you push that lever, the faster you bleed.
So forget the traffic lever. It's rigged against you.
What’s the answer?
Well, one answer is converting the traffic you already get at a higher rate.
Look at the math on one Google ad.
If you spend $2,000 a month at a 1.5% click-through rate, nudge that to 2.5%, and you just saved $600 a month.
No new spend. Same traffic, working harder for you.
Now run that math on your email list. Say you've got 20,000 people and your subject lines pull an 18% open rate. Get that to 24% and your next promotion lands in front of 1,200 more people you already own.
You paid nothing extra for a single one of them.
That's Beat Your Best Ad and you’ll see it in action on September 22nd.
It doesn't buy you more traffic. It gets more out of the traffic you're already paying for.
September 22. Live. Bring your worst ad, or the best one that's starting to slip, and we'll run it through the blades together.
$199 gets you both live sessions, September 22 and 29, plus your first month of SuperConductor and New RenAIssance! Cancel anytime.
If nothing beats your control, I'll send you double your money back. That's $398.
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