Mel,
Here are the All Stars I have lined up so far…
Sam Woods stole the show at the AI seminar last year.
His 80/20 AI HyperDrive course is stellar. This seminar gives you instant access – learn it.
His teachings on thinking and meta-cognition will still apply in 5-10 years even as AI evolves rapidly. Sam teaches you to ask questions that improve AI's thinking – which in turn improves YOUR thinking.
Your success or failure in the next ten years mostly depends on your ability to think better.
Sam has a deep passion for beauty. He is insatiably curious about what makes art beautiful.
With AI, beauty always leads in the right direction. Any time you make decisions about AI, make what you're doing beautiful. That principle will always endure amidst rapid change.
I met Scott Schang at a Facebook workshop a few years ago. Scott was one of the very few people who came through the 2008 mortgage crash without going bankrupt. He's been in the mortgage business that long, and he started a website called Find My Way Home, which makes it possible for people with complex mortgage situations to get a loan – clients the big box places like LendingTree won't touch.
I caught up with Scott a few months ago and found out he was teaching hundreds of loan officers and mortgage brokers how to AI their businesses. I brought him on board as our resident Roundtable AI expert for my round table mastermind group.
Scott's been training our people and those sessions are exceptionally competent and principled.
Our Emcee is Dennis Yu.
Dennis and I wrote a TikTok book together. I hate TikTok. If I'm gonna write a book about a platform I dislike, but know is very important, who am I gonna pick to do it? Dennis was the clear choice.
One of the sharpest marketing guys I know. He's managed a billion dollars of ad campaigns on Facebook. Dennis is not afraid to throw punches in public. His mission is to create one million jobs through social media training.
Tom Meloche is a visionary who has consistently gotten the trends right, one after another, after another, after another. Tom spotted COVID, recognized it for what it was 2-3 months before everybody else.
Tom reached out to me in 2009 and said, "Perry, you need to pay a lot of attention to a rising star called Facebook. Facebook advertising is gonna be a very, very big deal someday." That was remarkable because even though clicks cost pennies, it was quite hard to get it to work. It was a colossal challenge for Zuck and friends and early adopters to make that platform suitable for advertising.
Tom called that plane two or three years before it landed, which made us the first people to publish a Facebook advertising book, which we authored together.
Tom is an agile software development expert. Agile generates high-quality software in minimum time; a zen-like philosophy of how you approach work. Tom is a very highly paid consultant. He takes the clients he wants, he's very choosy. He gets to live his life the way that he wants, and he turned me onto AI.
The reason last year's seminar was on AI and not just traffic was: Tom yanked my chain. He said, "Perry, you need to pay really close attention to this." And I listened. I have found that it always pays to listen to Tom, and you need to come to the seminar and hear Tom.
David Fox, not even 30 years old. One of the most curious and enterprising young entrepreneurs I know. David blew everybody's minds at the 2023 AI seminar, and he's gonna blow your mind again. David is obsessed with mental models, and he will give you questions to ask that you would never ask in a trillion years if you didn't have him to inspire you.
Igor Ivitskiy was expelled from Ukraine in the war two years ago. Fled with his family. They settled in the UK. I met him a year and a half ago at Perry Marshall Live in London.
I discovered how incredibly talented the world's leading expert on Google Ads for the Russian and Ukrainian languages is. He brought an absolutely unique perspective to advertising. He blew everybody's minds last year, and he's back.
And then there's Don Crowther. One of the most universally competent marketing people I know.
We've been friends for 20 years. He's as honest as the day is long, has integrity through and through. Knows product launches inside and out. He knows webinar and platform selling strategies inside and out. Knows search engine optimization inside and out. He knows digital advertising inside and out.
It's only by a fluke of history that I am the founding expert on Google AdWords and not Don, because if Don had started two weeks sooner than he did, he might be the guy that wrote the book on Google ads, not me. And would be fully worthy of the title.
Don is going to integrate otherwise heady, futuristic, far out AI capabilities into actionable, practical moves that you can make literally starting the next day by reaching for your yellow note pad from the event and going through the steps.
Michael Cage is absolutely one of the most talented marketers and entrepreneurs I've ever met. Every now and then I am able to get him to come and speak, and when I do, he gets stellar, raving, five-star reviews. He's emotionally honest. He's realistic.
He calls a spade a spade, he calls out the elephant in the room. He can describe in intimate detail the rationalizations and failures and the thinking patterns and the fallacies of any marketer, any entrepreneur. 'Cuz Deep down, we're all the same.
Bob Regnerus is the other co-author of my Facebook book, and I'm bringing Bob in, not for his Facebook knowledge, but because Bob has an amazing, fine-tuned sense of how to work with human beings. He is also a "in case of emergency, break glass" guy. People instinctively trust him to lead them in the right direction. During COVID when everyone else's businesses were going down, Bob was flooded with clients.
I have a couple of friends who flew to the other side of the world to sit down with religious leaders to discuss the implications of AI. The propellerheads took over. My friend said, "Frankly, I just wanted to get on a plane and go home."
If the propellerheads take over your AI conference, it's not gonna be a great experience.
The reason that I'm bringing Bob is he will keep it grounded.
Last year when Bob spoke, his mother had just died unexpectedly. Bob gave one of the most human and humane presentations I've ever heard, and it was exactly what was needed to round out the extraordinary technical content the others were delivering.
This will be the most HUMAN AI seminar or presentation or course you can attend.
Don't miss it.
REGISTER HERE (LIVE STREAM OPTION NOW AVAILABLE)
Seize the day,
Perry
