The titles that are thriving as digital editions

February 08, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue What would a NYT product for 20-somethings look like? Mobile Internet use expected to surge What Google's new AdWords means for mobile The titles that are thriving as digital editions Magazines' digital circulation soars ... to 2.4% of total The future of search is gravitational 4 tips to create a viral video advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. What would a NYT product for 20-somethings look like? Have you considered how your publication could draw a new demographic market, possibly at a unique price point? In an effort to interest younger, college-aged readers, the New York Times is considering "a limited-content version at a price point calibrated to a just-starting-out-in-life budge," reported Forbes' Jeff Bercovici. Here's what such a product might look like. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Mobile Internet use expected to surge It is not just emerging nations and impoverished communities that will rely on their mobile devices for Internet access anymore. Over the next five years, global mobile Internet use is predicted to grow by 66% per year, according to a report by Cisco. "By 2017, the average mobile user will watch 10 hours of video, listen to 15 hours of music, make five video calls and download 15 apps each month." How will you position your content to be front and center on mobile platforms? FULL ARTICLE - The Washington Post What Google's new AdWords means for mobile Google's upgraded AdWords system is catering to advertisers focusing on mobile platforms, but they will pay for ease-of-use. Here is a breakdown of how the system could work for everyone involved—especially Google. FULL ARTICLE - AdAge The titles that are thriving as digital editions What success most digital editions of magazines (encompassing by definition the majority of digital magazines regardless of platform) are seeing could be attributed to beng thrown in for free with a print subscription, but some are actually thriving. Here are the top 25, along with growth percentages for the first half of 2012. FULL ARTICLE - paidContent Magazines' digital circulation soars ... to 2.4% of total Magazine circulation remained roughly flat in the second half of 2012 as digital editions grew again but remained a small contributor to the whole, according to new figures from the Alliance for Audited Media. Paid digital editions in the second half increased approximately 147% from the second half of 2011, according to the latest twice-yearly report from the AAM. That means digital now comprises about 2.4% of the industry's total circulation. A year earlier, digital was under 1%. FULL ARTICLE - Ad Age The future of search is gravitational Audiences will perhaps soon be able to forget all they have learned about searching for information online, according to Grapple Data, through "information gravitation," which will do the thinking for them. Here's how it works. FULL ARTICLE - GigaOm 4 tips to create a viral video How viral an online video becomes has everything to do with connecting content and audiences, according to a study by the American Marketing Association. This may seem like common sense, but the content-audience connection can be broken down into 4 tactics that focus on tapping into audience reactions. FULL ARTICLE - Search Engine Watch advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

"Slay the Mammary Octopus"

Mel, Jay Harper of Red Apple Lipstick came to a 4-Man Intensive a couple of months ago. Now if you ever get a chance to meet Jay, you'll know I didn't even have to show up that day for the experience to live up to its name of "Intensive." It would have been enough for HIM to show up. Here's a story Jay sent me: I took the "testosterone" letter and reworked it to fit my own customer email list. I sent it out last wednesday with an offer attached to the end and a plea for help in the way of reviews and "please tell just one other woman about what you have learned to day."   The email had mainly to do with the discovery of an ingredient in makeup that promotes the growth of breast cancer (which is true). I stole another page from you and titled it:  "SLAY THE MAMMARY OCTOPUS" I held my breath and clicked send.  The offer included an exclusive sale of some brand new products to my VIP club members at a discount in exchange for their testimony. The sale was to begin Friday at 10 am and end Sunday at 10pm. When 10am hit, we were watching the traffic on our site live and 65 people were sitting there, logged into their account, waiting for the new products to come online.  Mind you, this letter ONLY went to my newsletter list of 3000 names and posted once (and quietly) to facebook.  Your facebook book actually built my business.  When I started, I thought it might be fun to ONLY advertise on facebook before google just "to see if it could be done".  Over the weekend, my wife and I were astounded at the results.  The letter was opened by less people than normal, only about 550, but the results were TRIPLED. By the end of the weekend we had 169 sales for a total revenue of around 9100 dollars.   By simply be daring enough to employ a single technique you gave me combined with great hot buttons, I paid for your bobsled run in a single weekend, all under MY control, not the shifting sands of google! I am about to slaughter my competition, who are all asleep at the wheel and grossly misjudge my customers. Imagine the running of the bulls in Spain but imagine that the folks in the street don't know the bull run is happening. They are window shopping, looking at the shiny objects of desire on the other side of the glass and here comes the bull! My competition are the shoppers and I am that bull. ~ ~ ~ How can anyone NOT open an email from somebody they know, called "Slay the Mammary Octopus?" Congrats to Jay Harper for being INTENSE.  Do yourself a favor and crank up the intensity level and slay your own octopus. Carpe Diem - Seize the Day. Perry Marshall -  - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Paywalls should be a catalyst, not a cure

February 07, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Amazon wins broad patent to create marketplace for used digital content Newspapers, magazines will have 'not-great' choices as USPS plans to end Saturday delivery Paywalls should be a catalyst, not a cure 3 steps to prepare your site for the hi-res future Tweet chat: Tips on doing great reporting with an iPhone Reviews: Video-editing apps for the smartphone advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Amazon wins broad patent to create marketplace for used digital content We'll have to keep our eyes on this, because it may not yet be 100% legal, but Amazon is reportedly opening a marketplace to resell digital content. What this means for publishers is that if an audience member, for example, purchases an ebook or white paper from us, they could potentially turn around and resell that content to Amazon's marketplace. Tweet us at @emediavitals and let us know what you think about this possibility. Would there be any way to turn it in publishing's favor? FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Newspapers, magazines will have 'not-great' choices as USPS plans to end Saturday delivery Audiences will probably have to take a break from printed media over the weekends, as the struggling USPS is reportedly shutting down Saturday delivery of first-class mail items this summer. That gives publishers five months to make their digital offerings engaging and valuable enough to draw audiences to their laptops and tablets on Saturdays. FULL ARTICLE - Poynter Paywalls should be a catalyst, not a cure Meters and other online subscription models won't fix a lousy website experience – they'll only make it worse. That's why publishers considering a paywall need to think about more than just pricing. FULL ARTICLE - eMedia Vitals 3 steps to prepare your site for the hi-res future High resolution monitors are becoming more commonplace, but many website elements don't seem to be keeping pace. Here are 3 steps to ensure that savvy audiences are not viewing blurred images blemishing your site. FULL ARTICLE - Treehouse Tweet chat: Tips on doing great reporting with an iPhone Replacing cameras and various types of recorders, not to mention note taking accoutrements, with one device is not only an attractive proposition for bogged-down reporters, but a cost-saving idea for publishers. In this tweet chat, journalism experts and the Twitter audience following the hashtag #iphonereporting discussed techniques for doing it all with just an iPhone. FULL ARTICLE - MediaShift Reviews: Video-editing apps for the smartphone Journalists have the ability to record digital video on their smartphones, but do they still need to get to a computer to edit the clips into a valuable and cohesive piece of content? Nope. Here are reviews of 4 video-editing apps available on smartphones. FULL ARTICLE - The New York Times advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

WSJ moves special sections online, adds expert chatter, Google Hangouts

February 06, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue WSJ moves special sections online, adds expert chatter, Google Hangouts Marketers expect social ad spending to increase 40% this year A case for paywalls: Gannett, Digital First Social media editors: Do you have a robot deputy? Could a social app wipe out text messaging? Mobile video viewers will pay by the 'inch' advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. WSJ moves special sections online, adds expert chatter, Google Hangouts Special sections in newspapers often go hand-in-hand with special advertising. The Wall Street Journal is hoping to replicate that relationship online. In an effort to make the paper's 6 new online verticals—Wealth Management, Retirement, Energy, Leadership, Health Care, and Small Business—attractive to advertisers, WSJ is coupling topical articles with blogs and opinions by thought leaders, as well as Google Hangouts. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Marketers expect social ad spending to increase 40% this year A majority of marketers (60%) surveyed by Technorati in its Digital Influence Report predicted that social ad spending will increase by 40% in 2013. But social ad spend is currently only a reported 10%, behind display, search, and video. Is your publication poised to make this dramatic shift in advertising opportunities, should the numbers prove correct? FULL ARTICLE - TechCrunch A case for paywalls: Gannett, Digital First To paywall or not to paywall? For newspapers online, especially, that is the question. Looking at the results of Gannett's efforts, there may be a case for implementing paywalls—the publishing company's Q4 2012 earnings report revealed 46,000 new digital-only subscriptions. Digital First is also experimenting with paywalls, with a twist: "All 75 daily Digital First properties are experimenting with the use of Google Consumer Surveys (users "pay" with information or exposure to ads)." FULL ARTICLE - Poynter Social media editors: Do you have a robot deputy? Thankfully for social media editors, gone are the days of trying to convince publishers and legacy editors how Twitter works, and that social media engagement is valuable to your publication (unless you're at one of those companies that is still droning along, rewriting press releases—and if so, don't you think you can do better?). Today's social media editors are managing a team of competent writers who share social responsibilities, and should be relying on metrics to guide a comprehensive social strategy. Enter the predictive analytics algorithm. FULL ARTICLE - Niemen Journalism Lab Could a social app wipe out text messaging? Here's a trend to watch: Text messaging has become the go-to form of quick communication not only among consumers, but among business professionals, as well. A furtive few lines thumbed under a conference table can buy time to close a deal, set up a meeting, or simply recalibrate a timetable. Is it possible that this communication crutch could be knocked out by a voice-driven social app? Let us know what you think at http://on.fb.me/YCXde3. FULL ARTICLE - The Wall Mobile video viewers will pay by the 'inch' Looking to Hollywood for guidance is nothing new in the media biz—especially true when it comes to digital video. One studio bigwig is predicting that, when it comes to mobile platforms, video viewers "will pay by the square inch." How can you apply this theory to video ad sales? FULL ARTICLE - AdAge advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.