WSJ moves special sections online, adds expert chatter, Google Hangouts

February 06, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue WSJ moves special sections online, adds expert chatter, Google Hangouts Marketers expect social ad spending to increase 40% this year A case for paywalls: Gannett, Digital First Social media editors: Do you have a robot deputy? Could a social app wipe out text messaging? Mobile video viewers will pay by the 'inch' advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. WSJ moves special sections online, adds expert chatter, Google Hangouts Special sections in newspapers often go hand-in-hand with special advertising. The Wall Street Journal is hoping to replicate that relationship online. In an effort to make the paper's 6 new online verticals—Wealth Management, Retirement, Energy, Leadership, Health Care, and Small Business—attractive to advertisers, WSJ is coupling topical articles with blogs and opinions by thought leaders, as well as Google Hangouts. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Marketers expect social ad spending to increase 40% this year A majority of marketers (60%) surveyed by Technorati in its Digital Influence Report predicted that social ad spending will increase by 40% in 2013. But social ad spend is currently only a reported 10%, behind display, search, and video. Is your publication poised to make this dramatic shift in advertising opportunities, should the numbers prove correct? FULL ARTICLE - TechCrunch A case for paywalls: Gannett, Digital First To paywall or not to paywall? For newspapers online, especially, that is the question. Looking at the results of Gannett's efforts, there may be a case for implementing paywalls—the publishing company's Q4 2012 earnings report revealed 46,000 new digital-only subscriptions. Digital First is also experimenting with paywalls, with a twist: "All 75 daily Digital First properties are experimenting with the use of Google Consumer Surveys (users "pay" with information or exposure to ads)." FULL ARTICLE - Poynter Social media editors: Do you have a robot deputy? Thankfully for social media editors, gone are the days of trying to convince publishers and legacy editors how Twitter works, and that social media engagement is valuable to your publication (unless you're at one of those companies that is still droning along, rewriting press releases—and if so, don't you think you can do better?). Today's social media editors are managing a team of competent writers who share social responsibilities, and should be relying on metrics to guide a comprehensive social strategy. Enter the predictive analytics algorithm. FULL ARTICLE - Niemen Journalism Lab Could a social app wipe out text messaging? Here's a trend to watch: Text messaging has become the go-to form of quick communication not only among consumers, but among business professionals, as well. A furtive few lines thumbed under a conference table can buy time to close a deal, set up a meeting, or simply recalibrate a timetable. Is it possible that this communication crutch could be knocked out by a voice-driven social app? Let us know what you think at http://on.fb.me/YCXde3. FULL ARTICLE - The Wall Mobile video viewers will pay by the 'inch' Looking to Hollywood for guidance is nothing new in the media biz—especially true when it comes to digital video. One studio bigwig is predicting that, when it comes to mobile platforms, video viewers "will pay by the square inch." How can you apply this theory to video ad sales? FULL ARTICLE - AdAge advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.