IDG’s stab at the ‘premium’ banner ad

February 05, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Dwell Media eyes a future of 'contextual commerce' IDG's stab at the 'premium' banner ad How to build better products iPad app downloads grow 8X when developers drop the price Web-based graphics creators could bring production in-house List management: Triple your ROI advertisement Rivista 5 for Responsive Design Magazine publishers rejoice! The Rivista™ CMS from Godengo+Texterity uses HTML5 and CSS3 to publish responsive design websites. Easy to access, modular and monetized – Rivista 5 is revolutionizing website publishing.  Schedule a free demo at texterity.com/inforequest or call 510-423-0379. Dwell Media eyes a future of 'contextual commerce' The concept of integrating content and commerce appeals to Dwell Media President Michela O'Connor Abrams, who aspires to turn the magazine brand into a "design department store." The latest experiment with e-commerce is part of Dwell's evolving multiplatform approach to engaging its audience of design enthusiasts. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. IDG's stab at the 'premium' banner ad How can the banners on your website be more interesting to your audience (read: more clickable)? That is the question that IDG is pondering in an effort to make their banners, in turn, more valuable to advertisers. This can mean eliminating other advertising real estate in order to make room for larger, more interactive banners—an admittedly risky proposition. Here are the pros and cons being considered. FULL ARTICLE - Digiday How to build better products Here are 3 tactics for developers to build rock-solid products: planning, prototyping, and fine-tuning. To what project can you apply these principles today? Here is a breakdown of the strategy. FULL ARTICLE - GigaOm iPad app downloads grow 8X when developers drop the price What is more valuable: app downloads or revenue? iPhone apps that changed their price from $3 anywhere to $1 increased in downloads by 1,665% over a five-day period, according to a survey by Distimo. The company is encouraging iOS app developers to drop their app prices in order to rack up more downloads. FULL ARTICLE - TabTimes Web-based graphics creators could bring production in-house Emerging web apps could make infographic production easier for budget-conscious media companies. For example, Piktochart's updated dashboard is focusing not only on graphic production, like design app easel.ly, but engagement. Piktochart's app reportedly offers designers the ability to add clickable elements, which could make produced infographics more useful as both educational and advertising tools. FULL ARTICLE - 10,000 Words List management: Triple your ROI Effective list management is still too often overlooked by publishers, when money could be made by a few list segmentations. This case study gives an efficient breakdown of how ROI is tripled with list management, and how to avoid list fatigue. FULL ARTICLE - ClickZ advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.