Mel,
In my Amway pink Kool-Aid days, "showing the plan" was the guilt stick they beat me over the noggin with...
"Perry, you're just not implementing enough. The numbers work if you work the numbers."
It gnawed at my soul... even after my string of 118 NOs in a row.
Now guilt isn't always bad.
It can be good, healthy, do-something-about-it guilt if you're legitimately NOT implementing enough.
But if you're putting in your work, and you're not letting things fall apart around you, then "implementation guilt" might actually be shame that you need to let go of.
Because, at most, you should probably be implementing about 5% of what gets tossed at you from whatever gurus or masterminds you're paying attention to.
I've spent hundreds of thousands of dollars on seminars, mastermind, coaching programs and books.
How much have I implemented?
Not even 5%. With the books it's more like 0.5%.
The truth is you're not always ready for those ideas. But you file them away. You plant the seed. The seed grows. Your subconscious waters it and feeds it.
Until one day it sprouts...at exactly the point you need it.
Good Guilt: "There are practical, fundamental things I need to implement to fix strategic areas of my business."
Bad Shame: "I'm spending all this money on seminars and coaching and masterminds and only implementing 5% or less."
I was talking to a very good friend the other day.
He had just watched the DVDs of my "Evolution" talk that I delivered at Brian Kurtz's Boardroom event a couple of years ago.
My friend hit on a concept I've been harping on for a while now.
In the modern marketing world, cookie cutter business advice now leaves you dead in the water.
Here's his rant...
+++
Perry, I have gone through everything—memberships, coaching programs, corporate training.
I have been through every info-marketing model.
They hit a wall with me. Every freaking thing, nothing worked. E-book sales, everything, just died, died, died.
Everything has gotten commoditized. Even the word "expert" has been commoditized.
And you cannot look up your business model in a book. It does not exist there. You have to create it.
You may use "off-the-shelf" pieces, but you are going to have to put those pieces together in some unique way.
Everyone has their own unique model inside them. And I think that is the story.
You cannot rely on textbook models anymore because the world is just totally imploded, changed.
+++
Wow. That's some raw nerve stuff there.
The good news? He's found his own model. And it's working like crazy. (Seriously working like crazy. Blowing the doors off.)
But he didn't get it out of a single book or a coaching problem.
He pieced it together from his entire knowledge base.
A little from here, a little from there, his travels and learning, the time spent diving deep into his customer's heart and soul as well as his own... All whipped to a froth by relentless experimentation until...
He finally found his 5%.
So...
Don't feel guilty for not implementing all the copycat stuff.
Don't feel guilty if you HAVE implemented the copycat stuff and it didn't work in your business.
Once you reach a certain level, it's going to be diminishing returns for you anyway. You gotta dive deeper.
Carpe Diem,
Perry Marshall
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