Time Inc. launches digital video unit

November 30, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Time Inc. launches digital video unit IAB releases report on best practices for website tagging Publishing in the viewable ad era 3 simple infographic builders Users still like to copy and paste when sharing content 3 simple and cheap multimedia tools advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Time Inc. launches digital video unit Time Inc. is centralizing its video production team to work across all of its brands in an effort to leverage that revenue stream. Video is a fast-growing content market, especially as print ad sales continue to decline throughout the industry. FULL ARTICLE - Adweek advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. IAB releases report on best practices for website tagging The Interactive Advertising Bureau has released best practices for tagging website data, including the need for transparency about how data collected via website tags is being used. The list is currently open for public comment. FULL ARTICLE - ClickZ Publishing in the viewable ad era It may no longer be enough for publishers to serve audiences an impression—audiences must actually view the impression. Here are 5 responses from publishing executives to the question, "What will ad viewability standards mean for the industry?" FULL ARTICLE - Digiday 3 simple infographic builders Infographics are a great way that some media companies are spoon-feeding their audiences data analysis, but they can be time-consuming and costly to commission. For a medium that relies on timely information, how can editors quickly and inexpensively produce infographics? Here are 3 options. FULL ARTICLE - Website Magazine Users still like to copy and paste when sharing content You can riddle your webpages with share buttons, but copying and pasting content reportedly accounts for 82% of all content sharing. And more than half of that is being shared on social media. Here are more numbers. FULL ARTICLE - 10,000 Words 3 simple and cheap multimedia tools Interactive traffic drivers are a necessity in today's newsroom—from video to slideshows, and more—but what do you do if your current budget has no room for these emerging content production needs? Here are 3 easy-to-use and inexpensive solutions that your editorial team can begin using today. FULL ARTICLE - MediaShift advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

Tablet editions: Big gains ahead?

November 29, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue NYT editor unsure if reporters are print or digital—and that's a good thing Tablet editions: Big gains ahead? LinkedIn launches ads API A demographic portrait of cell owners New mobile ad network targets multi-cultural audience Should reporters' tweets and Facebook posts be edited in advance? advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal NYT editor unsure if reporters are print or digital—and that's a good thing The New York Times' reporters do not work only on the print or digital product, but on the collective product called, "the news report," according to editor Jill Abramson. With this model, traditional newspaper deadlines do not apply. FULL ARTICLE - paidContent advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Tablet editions: Big gains ahead? The future is promising for digital magazine editions – but media companies have plenty of work to do to transition their legacy publishing models into sustainable businesses that embrace the tablet as a game-changing platform. FULL ARTICLE - eMedia Vitals LinkedIn launches ads API LinkedIn has opened up its ads API for outside developers to use in building campaign tools. Developers must apply and be approved by LinkedIn, in order to leverage the B2B social marketing possibilities of the network. FULL ARTICLE - TechCrunch A demographic portrait of cell owners Do you know your mobile phone audience? According to a Pew Internet report, they are most likely "younger adults, people with higher levels of education, and those living in households earning $75,000 or more." These are the people that are taking pictures, texting, accessing the Internet, and performing other multimedia actions on their mobile phones. FULL ARTICLE - Pew Internet New mobile ad network targets multi-cultural audience We live in a multi-cultural nation and new mobile ad network, America-Next, is tailoring its offerings toward African American, Hispanic, and Asian American Millennials. Ads will be delivered to both English and bilingual mobile sites and apps. The move is a response to demographic numbers, including Nielsen's reporting that "young consumers in this demographic accounted for 92 percent of the country's population growth in the last decade." FULL ARTICLE - ClickZ Should reporters' tweets and Facebook posts be edited in advance? If you are one of the many publishers or editors that has insisted on editing your reporters' Twitter and Facebook posts, here is a look at when the step may become necessary, as well as why doing so can inhibit innovative social media use in the newsroom. FULL ARTICLE - Poynter advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

Paywalls are a short-term fix, not a long-term solution

November 28, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Apple said to fire Maps manager as flaws hurt iPhone 5 Paywalls are a short-term fix, not a long-term solution 'Reader-aware' and 'responsive content' Facebook self-serve ad units explained & examined What kinds of local stories drive engagement? Time for newspapers to go all digital advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Apple said to fire Maps manager as flaws hurt iPhone 5 iOS users too eager for version 6 know the pain of a Maps mishap, ending up miles from where they needed to be and wasting precious time. Apple's faulty Maps app was not designed to make its customers' lives easier, not harder, and the Maps manager is reported to be out. Media outlets thinking about offering an app, take heed. FULL ARTICLE - Bloomberg advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Paywalls are a short-term fix, not a long-term solution Media companies shouldn't have to choose between paid content and ad-supported digital business models. The reality is, they'll probably need elements of both to survive. FULL ARTICLE - eMedia Vitals 'Reader-aware' and 'responsive content' Now that your team has mastered responsive design, the next trend on which to keep your eye may be "responsive content"—how audience members choose certain content in certain mediums, at particular times. FULL ARTICLE - 10,000 Words Facebook self-serve ad units explained & examined If your publication is paying to play on Facebook, this analysis breaks down the what, where, and why of the platform's ad units. FULL ARTICLE - Search Engine Watch What kinds of local stories drive engagement? Results from NPR's localized content on Facebook experiment revealed 9 types of local stories with which audiences engage. Here they are, along with why they resonate with readers. FULL ARTICLE - Niemen Journalism Lab Time for newspapers to go all digital The argument that newspapers should go digital-only can be supported with steadily declining print ad sales numbers coupled with increasing online ad sales. According to the Newspaper Association of America, the industry is in "the 25th straight quarter of ad revenue decline." FULL ARTICLE - Digiday advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.