Report: Yahoo in talks to acquire Tumblr

May 17, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Report: Yahoo eyes Tumblr acquisition Elle, CNN among new apps for Google Glass The consumer's take on digital video ads Google continues to tweak authorship in rankings Is 'sensor journalism' feasible, or even ethical? 4 keys to success in marketing services advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Report: Yahoo eyes Tumblr acquisition Yahoo is in serious talks with Tumblr to acquire the social blogging site, multiple sources familiar with the talks told Adweek. Allthingsd.com was first to report on the talks between the two companies. Such an acquisition could be just what CEO Mayer has been looking for to turn around Yahoo's momentum; Tumblr has positioned itself as one of the few players in the digital ad world that is well suited for brand advertising. FULL ARTICLE - Adweek Elle, CNN among new apps for Google Glass Google Glass, the company's Internet-connected glasses, will soon have seven new apps, including breaking news alerts from CNN and fashion features from Elle. Elle has a team dedicated to taking monthly magazine content and turning it into real-time updates that make sense for Glass, like posts from the Elle Dispatch blog. FULL ARTICLE - The New York Times The consumer's take on digital video ads Recent "open letters" about the promise of digital video advertising remind the author of how much we talk to each other and how little we listen to the consumers we are meant to serve. Here's another "open letter" to buyers and sellers of digital video advertising from the consumer who is supposed to be watching all this stuff. FULL ARTICLE - MediaPost Google continues to tweak authorship in rankings While the majority of content that Google sees on the Web is written, there are clearly other types of content Google indexes and wants to be able to understand authorship for. Google is certainly doing its part to infer authorship of content, even when authorship markup has not been applied to a particular page. FULL ARTICLE - Search Engine Land Is 'sensor journalism' feasible, or even ethical? If data journalism means the analysis of and reporting on data sets that already exist, sensor journalism goes a step further: Organizations and journalists using sensor technology to create their own real-time data and then report on it. But is sensor journalism feasible or sustainable? Columbia University plans to explore these issues. FULL ARTICLE - paidContent 4 keys to success in marketing services In an attempt to recapture marketing dollars lost to customer content marketing initiatives, many publishers have launched their own internal marketing services operations. To run a successful marketing services business, however, publishers require more than personnel and publishing know-how; four other factors play a critical role. FULL ARTICLE - Folio advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Content marketing's quality problem

May 16, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Media's role in the digital commerce revolution Google evolves semantic search Content marketing's quality problem Survey: Most people won't wear Google Glass Skift's data-driven approach to publishing 10 tips for cultivating creativity Media's role in the digital commerce revolution All signs point to a continuing upward trajectory for e-commerce. As publishers explore ways to integrate commerce and content – through "shoppable" editorial or new forms of commerce-enabled native advertising – they'll face several challenges. FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Google evolves semantic search Google revealed some new search tools on Wednesday at I/O, its annual developers conference. The tools are an extension of Google's knowledge graph — its semantic search product that aims to understand the meaning of things, not just keywords. Is the human-like "Star Trek" search engine far behind? FULL ARTICLE - The New York Times Content marketing's quality problem Content marketing promised publishers an alternative to stuffing the bottom of their pages with pay-per-click ads. Instead, they could run links to high-quality content from recognized publishers. In reality many of the ads on these services aren't bought by big-name publishers, but by direct-response marketers using the still-new realm of "content discovery" as a backdoor onto publisher sites. FULL ARTICLE - Digiday Survey: Most people won't wear Google Glass Google Glass may be the most hyped piece of technology in years, but according to a new study, only one in 10 American smartphone owners would wear the high-tech specs regularly. Social awkwardness was the top reason why people said they would steer clear of Google's smart and web-connected glasses, a new report, called Google Glass Adoption Forecast, has revealed. FULL ARTICLE - Mashable Skift's data-driven approach to publishing Skift, already among the top online travel industry trade publications in a space that has lagged behind the times, announced Wednesday that it has raised an additional $1.1 million in seed funding. Skift's business model includes a data dashboard that provides a mix of intelligence, such as operational and financial metrics, to subscribers in a mobile and web-friendly format. FULL ARTICLE - Pando Daily 10 tips for cultivating creativity An idea killer may be a boss who actively shoots down proposals, or passively lets them languish. It may be be a manager who doesn't know what it takes to build a culture of effective brainstorming, networking and innovation. This list is for leaders who never want to be known as idea killers. FULL ARTICLE - Poynter advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

What's next for Google SEO?

May 15, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue What's next for Google SEO? Why editors must also be product managers The reinvention of the web browser Converting stories into multi-screen experiences Building tools for networked journalism Snooping and the news media: A two-way street What's next for Google SEO? Penguin 2.0 and ways to keep native advertising out of organic search results are coming from Google as it continues to refine efforts to weed out spam and other low-quality content FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Why editors must also be product managers The unavoidable reality of the transition to digital media is that readers are being trained to expect simple yet elegant complexity in their online experiences. This is why editors need to help craft the way their content gets presented to their readers. FULL ARTICLE - Medium The reinvention of the web browser Mobile phones, wearable devices and self-driving cars are generating buzz as the future of technology. But the old web browser is being reinvented too, in a trend with implications for how consumers work and entertain themselves online. FULL ARTICLE - The Wall Street Journal Converting stories into multi-screen experiences Multi-screen narratives are being told across all kinds of platforms, pages and devices, making for truly immersive experiences. We are watching them, tapping them and learning from them. They immerse us in the storyteller's world. This article outlines five essentials of telling multi-screen stories. FULL ARTICLE - Smashing Magazine Building tools for networked journalism NYU journalism professor Jay Rosen says that many of the cultural barriers to doing "networked journalism" have been lowered. Now, through a joint venture with Atlantic Media's Quartz, Rosen is trying to help media outlets develop smart tools and ways of making use of crowdsourcing. FULL ARTICLE - paidContent Snooping and the news media: A two-way street In the cat-and-mouse game between government and the media, so many lines are being crossed in so many directions, it is tough to keep track of who are the victims and who are the perpetrators. Increased reliance on technology has weaponized something that used to take spycraft and shoe leather. FULL ARTICLE - The New York Times advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.