Content marketing's quality problem

May 16, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Media's role in the digital commerce revolution Google evolves semantic search Content marketing's quality problem Survey: Most people won't wear Google Glass Skift's data-driven approach to publishing 10 tips for cultivating creativity Media's role in the digital commerce revolution All signs point to a continuing upward trajectory for e-commerce. As publishers explore ways to integrate commerce and content – through "shoppable" editorial or new forms of commerce-enabled native advertising – they'll face several challenges. FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Google evolves semantic search Google revealed some new search tools on Wednesday at I/O, its annual developers conference. The tools are an extension of Google's knowledge graph — its semantic search product that aims to understand the meaning of things, not just keywords. Is the human-like "Star Trek" search engine far behind? FULL ARTICLE - The New York Times Content marketing's quality problem Content marketing promised publishers an alternative to stuffing the bottom of their pages with pay-per-click ads. Instead, they could run links to high-quality content from recognized publishers. In reality many of the ads on these services aren't bought by big-name publishers, but by direct-response marketers using the still-new realm of "content discovery" as a backdoor onto publisher sites. FULL ARTICLE - Digiday Survey: Most people won't wear Google Glass Google Glass may be the most hyped piece of technology in years, but according to a new study, only one in 10 American smartphone owners would wear the high-tech specs regularly. Social awkwardness was the top reason why people said they would steer clear of Google's smart and web-connected glasses, a new report, called Google Glass Adoption Forecast, has revealed. FULL ARTICLE - Mashable Skift's data-driven approach to publishing Skift, already among the top online travel industry trade publications in a space that has lagged behind the times, announced Wednesday that it has raised an additional $1.1 million in seed funding. Skift's business model includes a data dashboard that provides a mix of intelligence, such as operational and financial metrics, to subscribers in a mobile and web-friendly format. FULL ARTICLE - Pando Daily 10 tips for cultivating creativity An idea killer may be a boss who actively shoots down proposals, or passively lets them languish. It may be be a manager who doesn't know what it takes to build a culture of effective brainstorming, networking and innovation. This list is for leaders who never want to be known as idea killers. FULL ARTICLE - Poynter advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.