Report: Yahoo in talks to acquire Tumblr

May 17, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Report: Yahoo eyes Tumblr acquisition Elle, CNN among new apps for Google Glass The consumer's take on digital video ads Google continues to tweak authorship in rankings Is 'sensor journalism' feasible, or even ethical? 4 keys to success in marketing services advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Report: Yahoo eyes Tumblr acquisition Yahoo is in serious talks with Tumblr to acquire the social blogging site, multiple sources familiar with the talks told Adweek. Allthingsd.com was first to report on the talks between the two companies. Such an acquisition could be just what CEO Mayer has been looking for to turn around Yahoo's momentum; Tumblr has positioned itself as one of the few players in the digital ad world that is well suited for brand advertising. FULL ARTICLE - Adweek Elle, CNN among new apps for Google Glass Google Glass, the company's Internet-connected glasses, will soon have seven new apps, including breaking news alerts from CNN and fashion features from Elle. Elle has a team dedicated to taking monthly magazine content and turning it into real-time updates that make sense for Glass, like posts from the Elle Dispatch blog. FULL ARTICLE - The New York Times The consumer's take on digital video ads Recent "open letters" about the promise of digital video advertising remind the author of how much we talk to each other and how little we listen to the consumers we are meant to serve. Here's another "open letter" to buyers and sellers of digital video advertising from the consumer who is supposed to be watching all this stuff. FULL ARTICLE - MediaPost Google continues to tweak authorship in rankings While the majority of content that Google sees on the Web is written, there are clearly other types of content Google indexes and wants to be able to understand authorship for. Google is certainly doing its part to infer authorship of content, even when authorship markup has not been applied to a particular page. FULL ARTICLE - Search Engine Land Is 'sensor journalism' feasible, or even ethical? If data journalism means the analysis of and reporting on data sets that already exist, sensor journalism goes a step further: Organizations and journalists using sensor technology to create their own real-time data and then report on it. But is sensor journalism feasible or sustainable? Columbia University plans to explore these issues. FULL ARTICLE - paidContent 4 keys to success in marketing services In an attempt to recapture marketing dollars lost to customer content marketing initiatives, many publishers have launched their own internal marketing services operations. To run a successful marketing services business, however, publishers require more than personnel and publishing know-how; four other factors play a critical role. FULL ARTICLE - Folio advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.