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Yahoo to acquire Tumblr for $1.1 billion |
The board of Yahoo agreed on Sunday to buy the popular blogging service Tumblr for about $1.1 billion in cash, the New York Times reported. For Yahoo, buying Tumblr would be a bold move as CEO Marissa Mayer tries to breathe new life into the company. Tumblr has over 108 million blogs, with many highly active users. |
FULL ARTICLE | - The New York Times |
Is Tumblr the next Geocities? |
Yahoo's $3.57 billion acquisition of Geocities in 1999 can be seen as a lens through which to consider a Yahoo/Tumblr merger because it followed a similar blueprint to the story currently developing. One challenge for Yahoo will be in dealing with some of the less advertising-friendly content on Tumblr's sites. |
FULL ARTICLE | - Forbes |
Are publishers to blame for data leakage? |
Many publishers fear losing their audience data to third parties that then use it for advertising elsewhere. But this "data leakage" fear overlooks the power that publishers have to weed out and block bad actors. What's more, publishers are to blame for exposing themselves to a maddeningly complicated supply chain of partners dedicated to everything from providing social tools to filling unsold inventory. |
FULL ARTICLE | - Digiday |
How technology is redefining privacy norms |
If Google Glass — and wearable computing more generally — takes off and fulfills its potential, it will change society's norms about what is public and what is private. It is therefore entirely rational, whatever you think of the set of norms we have right now, to assume that they will end up moving towards something more well disposed towards the new technology |
FULL ARTICLE | - Reuters |
The beauty of Google+ may not be enough |
The new version of Google+, which was already pretty darn slick, is now among the most attractive and engaging web apps around. But it's still not going to displace Facebook as the world's primary social network. And most people don't need a second social network. |
FULL ARTICLE | - Time Technologizer |
Tech hubs flourish outside of Silicon Valley |
Silicon Valley has long been at the forefront of the tech startup scene, but due to the growth of emerging companies in other areas of the U.S. and worldwide, it's hardly the only hub sparking innovation. And in recent years, there's been a greater spotlight on New York. |
FULL ARTICLE | - Mashable |
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