Time.com on hiring spree in advance of site relaunch

May 24, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue How publishers manage social media Time.com on hiring spree in advance of site relaunch MPA advances push for tablet metric standards Google's online display ad business draws scrutiny Report: 25% of laptops will have touch screens by 2016 Storify partners with Adobe on story customization How publishers manage social media Publishers see social media as a big traffic driver, but the question remains how to organize for this. For some socially savvy publishers like a Mashable, this can mean a team of five-strong and a detailed strategy for matching pieces of content to the appropriate social platform. Yet for others, social is a much looser affair, with the burden ultimately falling on the content creators themselves to provide social juice. FULL ARTICLE - Digiday Time.com on hiring spree in advance of site relaunch Time.com is hiring some 30 staffers, roughly a 50 percent increase, in preparation for a big relaunch in early fall. With more than half of the new hires coming on the editorial side, Time.com is planning to bulk up in its coverage across the board. The site relaunch will be mobile-focused. FULL ARTICLE - Adweek MPA advances push for tablet metric standards MPA, the Association of Magazine Media, is launching a program to make it easier for publishers to implement its guidelines for standardizing digital magazine metrics, which it hopes will encourage advertisers to commit to the growing number of tablet editions. The MPA has been working with analytics, production and fulfillment companies such as Zinio, Google, Adobe and CDS Global to develop software that would help track standardized metrics. FULL ARTICLE - Adweek Google's online display ad business draws scrutiny Google is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said. The inquiry is in the preliminary stages and may not expand into a larger probe. FULL ARTICLE - Ad Age Report: 25% of laptops will have touch screens by 2016 By 2015, one fifth of all laptops shipped across the world will have touch screens, and by 2016 that ratio will have risen to one in four. Considering under 10% of laptops this year are expected to be touch-sensitive, this is a significant trend. The data comes from the IHS, which has been looking at the growth of the devices. FULL ARTICLE - Fast Company Storify partners with Adobe on story customization Storify, a service that helps users curate social media posts around a particular topic, has partnered with Adobe's Typekit. This move helps Storify users better customize their stories so that they blend in with the look and feel of the site where it will be embedded. FULL ARTICLE - The Next Web advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.