Friday, February 6, 2015

Peas porridge hot, peas porridge cold

Mel,

"Heck yeah, I'd pay you $500 to spare me from that torture."

For what was my boss prepared to pay me the princely sum of $500?

Writing an article.

Within a few months of saving him from this "torture", I had ...

supplemented my income with a few thousand dollars,
written 20 or 30 articles that were published in trade magazines,
garnered huge publicity for our tiny company,

and, best of all, I had made myself a "celebrity" within our niche...to the point that prospects were calling to talk to the "Famous Perry".

How did I do this?

By following the advice of the old nursery rhyme...

Peas porridge hot,
Peas porridge cold,
Peas porridge in the pot
Nine days old...

http://www.perrymarshall.com/renaissance/peasporridge

Enjoy the story.

Perry Marshall


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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Entrepreneurs Run Away, CEOs Run Toward (Webinar Friday)

Breakthrough the $4 Million Barrier
7 Secrets for Shifting from Entrepreneur to CEO
Free Webinar with Victor Cheng & Rob Berkley
Friday, February 6, 4PM Eastern
Register Here

 

 

Mel,

 

“Perry, most entrepreneurs are running from something…not toward anything.”
-Rob Berkley

That mysterious, koan-like saying has wormed its way into my brain and just won’t crawl out.

And since Rob dropped that nugget of wisdom on me a few months ago, I’ve seen evidence of it time and again.

I see entrepreneurs run out of gas as they out-distance what they’ve been fleeing…and are left with nothing positive to fuel their engine.

Whatever we’re running from…

  • The Dilbert Cube
  • Punching the clock
  • Having to answer to an incompetent boss
  • The mind-numbing bureaucracy of corporate America
  • The uninspired “me too” mindset of brand marketing
  • The mediocrity of what passes as a “career” in the 21st Century

As we leave them behind and succeed in building our “own thing” that negative energy dissipates.

And we’re left harried and hassled, and wondering, “Where do I go now?”

Because we’ve already outrun the things we want to leave behind.

Those victories have been won.

Won with machete-sharp marketing chops, won with iron will power, won with hard work.

And the only way to make it off the plateau and up the next mountain, is to replace that negative energy with positive vision.

It will require a crystal clear vision and 20/20 focus.

And the reason I keep paying Rob Berkley and Victor Cheng of Entrepreneur to CEO is that they keep me leaning forward and focused on my vision.

I keep paying them year after year, because I can’t get to my next mountaintop with sharper marketing skills. I can’t get there with more will power. I can’t get there with more hard work.  

Rob and Victor give me exactly what I need now: Insights into how to shift from entrepreneurial negative energy to CEO positive vision. And the tools I need to achieve that vision.

If you’ve hit the entrepreneurial wall and are looking for ways to blast through your current plateau…

Then tune in Friday as Rob and Victor discuss “7 Secrets for Moving from Entrepreneur to CEO.”

Make 2015 your year of vision.

REGISTER HERE

Carpe Diem,

Perry Marshall

 

 

 

 

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The Compound Interest of Ritual

Mel,

 

One of the most important things you can decide...as a marketer, 

as a business person, as a human...is "What am I going to earn 

compound interest on?" 

 

I'm not talking about interest on your money. 

 

I'm talking about interest on the things you do every day.  

 

And whatever you decide to earn compound interest on, it oughta

become a daily ritual for you. 

 

Watch my short video to see what I mean by ritual.  

 

Carpe Diem,

 

Perry Marshall

 

 

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AdWords Boot Camp: We're Starting in less than 60-min

Adwords Boot Camp 2015

Your Foundation for Online Success

Starts TODAY, February 5 at 8PM Eastern

REGISTER HERE

 

Mel,

 

We're about to get rolling with AdWords Boot Camp 2015. 

 

And if you follow our simple instructions, you will...

 

Improve your click through rate by 30%

Increase your traffic by 30% or

Cut your ad spend by 30%

 

...or get a full refund. 

 

Plus, you can attend the first two webinars and, if you're not thrilled

with the content, just let us know and get a full refund. 

 

Finally, if you register TODAY you'll get my favorite tool for writing

AdWords ads, Facebook Ads, email messages, and sales letter copy. It's worth the price of the course all by itself.

 

Starts at 8pm Eastern TODAY.

 

REGISTER HERE

 

Carpe Diem,

Perry Marshall

 

 

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The Foundation of Modern Advertising (Starts Today)

Adwords Boot Camp 2015

Your Foundation for Online Success

Starts Thursday, February 5

REGISTER HERE

 

Mel,

 

A lady walked up to me yesterday at the Entrepreneur Magazine seminar in Miami. 

 

She had my Ultimate Guide to Google Adwords book and she was plowing through it. But she said, "I'm still having a hard time wrapping my head around some of it."

 

She had listened to the AdWords webinars we've been doing for the last week or so. She said that some of the concepts we were talking about were over her head. 

 

And she was on the fence about AdWords Boot Camp. 

 

So I asked her, "What do you do?" 

 

She runs an IT company she also has a web design company. She has a LOT of dollars riding on this. 

 

I cut in, "Considering how crucial this is to you, I recommend you run -do not walk- to sign up for AdWords Boot Camp. Because by week three everything will start clicking into place. And by week nine you'll have it completely mastered.

 

And I can't think of many better things to master than AdWords...

 

AdWords is the "core skill" of the Power Triangle "Traffic-Conversion-Economics". The skills you hone mastering AdWords will apply to, and improve, every aspect of your marketing.

 

I can't tell you how many people have said to me, "Perry I first learned about you when I was starting with AdWords. And even though I haven't touched AdWords in three years, all the stuff I learned is helping me KILL IT with ________." Insert any of the following:

 

Facebook advertising

Banner ads 

Email marketing 

Sales letter copywriting

LinkedIn 

 

AdWords is the unshakable foundation of modern marketing. It's the most important development in advertising since television. 

 

AdWords is here to stay. 

 

And mastering AdWords will serve your business in direct and indirect ways for years to come. 

 

Finally, another thing people always tell me all the time is how hard it is to find an AdWords consultant who knows what the *bleep* they're doing. There are a lot of posers and pretenders who can talk a good story, but precious few who have serious chops.  

 

If you're one of those precious few, you'll have all the clients you can handle. 

 

But don't wait. The complexity of AdWords means the insiders have an almost impenetrable advantage over the outsiders. The longer you're out of the loop, the longer it will take for you to "chisel your way in". 

 

Get started TODAY. 

 

REGISTER HERE

 

Carpe Diem,

Perry Marshall

 

P.S. Sign up by February 5 (TODAY) and get my favorite "secret weapon" for writing click-pulling AdWords Ads (and emails and sales letters!) for free. It's a "bombshell" worth the price of the Boot Camp all by itself.

 

 

***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

 

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Thursday, February 5, 2015

“7 Secrets” of How to Go from Entrepreneur to CEO (Friday)

Breakthrough the $4 Million Barrier
7 Secrets for Shifting from Entrepreneur to CEO
Free Webinar with Victor Cheng & Rob Berkley
Friday, February 6, 4PM US Eastern
Register Here

 

 

Mel,

 

Who’s whispering in your ear?

What noise, disguised as “advice”, is cluttering your limited head space?

It’s almost a cliché to say that, in an age of information overload, who you ignore is as important as you who you pay attention to.

But for entrepreneurs at the “4 Million Dollar Barrier” it’s 100% true. 


And, if you’re an entrepreneur looking to break past the hassles and headaches of a startup company, and shift into CEO mode, here are some important questions…

  • What consultants have you “fired” in the last couple of years?
  • What email lists have you unsubscribed from in the past 12 months?
  • What marketing gurus have you stopped listening to in the past few weeks?
  • What mastermind groups have you disengaged from in the last year?

If you’re not routinely culling your “board of directors”, the noise will shout down the wisdom.

I’ve been culling my list with extreme prejudice over the past couple of years.

I’ve had to leave behind people, experts, gurus, and groups (many who served me well at one stage of my journey) and find new ones who are better equipped to help me move to the next stage.  

Not because the advice I was getting from those sources wasn’t “good”. For the most part, it was very good.

But it wasn’t “great”.

And I can no longer run the risk of the good crowding out the great.

Rob Berkley and Victor Cheng of Entrepreneur to CEO are great. I keep paying them year after year, because I can’t get advice like theirs from marketing gurus. I can’t get it from info marketing experts. I can’t get it from product launch guys.

Rob and Victor give me exactly what I need now: Insights into how to shift from entrepreneurial “2nd gear” to CEO overdrive.

If you’re grinding your gears…

  • Constantly putting out fires
  • Getting sucked into drama triangles
  • Playing “pull a rabbit out of my hat” to make payroll
  • Never taking a vacation because you ARE your business
  • Frustrated at your inability to unlock the profits in your business
  • Gnashing your teeth as projects get delayed or launched pre-maturely

Then tune in Friday as Rob and Victor discuss 7 secrets for moving from entrepreneur to CEO.

If you don’t ruthlessly examine the value of the advice you’re listening to, you might be spinning your wheels just as hard this time next year. And it won’t be your advisor's fault. Don’t let that happen. Tune in Friday.

 

REGISTER HERE.

Carpe Diem,


Perry Marshall

 


PS: I’m going to Ireland with my son, Cuyler, in just a few weeks. Last month I spent a few weeks in China picking up my adopted son, ZJ. I’m going BACK to Ireland in June. And whenever I go away, I go with the peace and assurance that my business will run just fine while I’m gone. I owe a lot of that priceless peace and freedom to Rob and Victor. If you want that kind of freedom, I urge you tune in Friday. 

 

 

 

***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
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United States
(312) 386-7459
 
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Wednesday, February 4, 2015

From Grinding Your Gears to CEO Overdrive (Webinar Friday)

Breakthrough the $4 Million Barrier
7 Secrets for Shifting from Entrepreneur to CEO
Free Webinar with Victor Cheng & Rob Berkley
Friday, February 6, 4PM US Eastern
Register Here

 

Mel,

 

I have a theory I call, “The 4 Million Dollar Barrier”.

 

The theory states that somewhere around the $4 million revenue mark, an entrepreneur “hits the wall”.


For some, it happens before 4 million. For others (but not many) it happens after. But happen it will.


And here’s what “The Wall” looks like…

  • You’re still too small to implement million dollar systems and enterprise software programs. But you’re too big to NOT have sophisticated systems in place. And the lack of systems stunts your growth.
  • You’re constantly stomping out fires, playing whack-a-mole with staffing issues, and getting sucked into “drama triangles”, because you’re the ultimate (and only!) decision maker…for EVERYTHING.
  • You never take a vacation. Or when you do, you’re so anxious and uptight that your spouse tells you to just pack up and go back home!
  • You’re never quite sure where your next chunk of revenue is going to come from, so you have to pull rabbits out of your hat and quickly launch products just to meet payroll.

That used to be me. It still is to some extent, but to a far lesser extent than it was a few years ago. There’s a bright beacon of light at the end of my tunnel.

In fact, many times over the past couple of years I’ve been able to step away from my business. I’ve enjoyed extended family trips and on-a-whim jaunts…and returned to a stress-free work place.

That’s priceless.

And I owe a lot of that freedom to Rob Berkley and Victor Cheng of Entrepreneur to CEO.

So, on Friday, I’ve asked Rob and Victor to share 7 of their secrets. These are the secrets they apply to help entrepreneurs make the transition from grinding their gears on the traffic jam of entrepreneurship ... to the smoother, Autobahn-like glide of CEO “turbo drive”.

If you can apply just one of these secrets, it will be worth the 60 minutes many times over.

REGISTER HERE.

Carpe Diem,


Perry Marshall

PS: The list of consultants and experts I pay money for advice is short…and growing shorter every year. But I keep paying Rob and Victor because the advice I get from them I just can’t get anywhere else. Tune in Friday and you’ll see why.

 

 

 

***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

 

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United States
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The Case Against AdWords Boot Camp

Adwords Boot Camp 2015

Your Foundation for Online Success

Starts Friday, February 6

REGISTER HERE

 

Mel,

 

Why would I make a case AGAINST one of my foundational coaching programs? 

 

Because it's not for every marketer. 

 

If you scored below a "5" on IsAWForMe.com, you probably shouldn't do the Boot Camp. 

 

If you're in the top 1% of hyper-competitive AdWords markets, and you're killing it, you probably shouldn't sign up. You already know all you need to know. 

 

If you can't commit 90 minutes a week to dramatically improving your advertising results, you shouldn't sign up. 

 

And if $997 will take food off your table, then, of course, this isn't for you. 

 

But, if none of those apply to you, then Adwords Boot Camp 2015 is for you.

 

And it's ESPECIALLY for you, if...

  • You know Adwords should be a significant source of traffic, leads and sales, but the increasing complexity of AdWords intimidates you.
  • You need to improve your traffic, click through rates, or cut your ad spend by a LEAST 30% this year. 
  • You're thinking of starting your own AdWords consulting business.
  • You've already started one and need to land more big clients fast...and ratchet up results for your current roster.  
  • You're pretty sure AdWords Boot Camp is right for you, but not 100% convinced. 

If any of those apply to you, especially the last one, then you should sign up today. 

 

Because, in addition to my Big Ballsy Guarantee (of at least 30% improvement if you follow our simple instructions), I'm adding an additional guarantee this year for those who are "on the fence". 

 

Simply attend the first two webinars, and if you're not thrilled with the content, I'll refund every penny. 

 

Here's another reason you should take advantage of my "on the fence" offer...

 

AdWords is considerably more complicated than it was just 12 months ago. And the devil's in the details. The details will either swallow you up or they'll open up new opportunities for capturing even more profitable traffic. Opportunities that are increasingly difficult for rivals to mine. 

 

The gulf between the winners and the whiners continues to widen.

 

This increasing complexity of AdWords works against you if you're behind the curve. It works for you if you're ahead of the curve. 

 

Once you've gained a foothold, it is increasingly difficult for competitors to enter your market. (This has never been truer than right now.) The landscape grows more slippery with each passing month, securing your position among the winners.

 

NOW Is The Time To Master AdWords.

 

Waiting until next year will do you no good. This time next year, several major newspapers and media channels will have collapsed and even more advertisers will have fled to the Internet. 

 

And more of your competitors will have inched closer to landing that coveted "Top 2%" spot themselves. And they'll be unshakeable. And you'll be left shaking. 

 

This is a curve you MUST stay ahead of.

 

And the easiest way to stay ahead is AdWords Boot Camp 2015. 

 

REGISTER HERE

 

Carpe Diem,

Perry Marshall

 

P.S. Sign up by February 5 and get my favorite "secret weapon" for writing click-pulling Adwords Ads for free. It's a "bombshell" worth the price of the Boot Camp all by itself.

 

 

***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
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United States
(312) 386-7459
 
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Tuesday, February 3, 2015

The Most Complete A-to-Z AdWords Training (Starts Thursday)

AdWords Boot Camp 2015

Most Complete A to Z AdWords Training

Starts Thursday, 8PM Eastern

REGISTER HERE

 

Mel,

 

Last week Mike Rhodes and I delivered two webinars jam-packed with stuff that's NOT working in AdWords in 2015.  

 

We talked about techniques, tricks, and tweaks that used to be standard operating procedure for AdWords pros...that simply don't work anymore. 

 

We saved a lot of marketers a lot of time and Stupidity Tax...and now it's time to show you what you SHOULD be doing instead. 

 

AdWords Boot Camp 2015 starts in just 3 days.

 

Thursday, February 5 at 8PM Eastern. 

 

It will be the most complete, soup-to-nuts coaching program on what IS working in AdWords in 2015. 

 

It's so good that I've made my Big Ballsy Guarantee Even Ballsier...

 

In addition to my standard (but ballsy) guarantee that if you follow our simple instructions and don't improve your AdWords results by 30%--that's 30% more traffic, 30% CTR improvement, or 30% lower ad spend--I'm offering an additional guarantee..

 

If you attend just the first two webinars, and you aren't absolutely thrilled with the content, we'll refund every penny.

 

That's how confident I am about what Mike Rhodes will be delivering in the 8 webinars. 

 

REGISTER HERE

 

Carpe Diem, 

Perry Marshall

 

P.S. And if you register by February 5, you'll get an extra special bonus. A bonus that can help you write click-pulling ads your competition would never dream of. Click HERE to get all the details. 

 

 

***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com

 

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
 
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