Mel,
You know what my favorite part of the David and Goliath story is?
It’s when David says:
“David asked the men standing near him, “What will be done for the man who kills this Philistine and removes this disgrace from Israel? Who is this uncircumcised Philistine that he should defy the armies of the living God?”
And the answer:
“The king will give great wealth to the man who kills him. He will also give him his daughter in marriage and will exempt his family from taxes.”
Slay the Uncircumcised Philistine = Get Big Reward.
It’s there. It’s waiting for you.
Are you struggling to bring transformation to customers who, even though they are IN PAIN and have “BLEEDING NECKS” - even though their life, their business or their solution of choice is NOT WORKING - they are still stubbornly married to the “old way of doing things” - as though they have been somehow hypnotized?
Do your customers mysteriously stand there helplessly while some big guy shouts at them, yells at them and intimidates them?
Do you find that IF customers switch over to your way of thinking, your way of doing things, they become *flippin’ raving fans* . . . but getting them to flip seems to require an atomic bomb?
If that’s you, then you need to attend my 1-day DIAMOND TIPPED SAW BLADE workshop in Marina Del Rey California on April 29.
This is a very small private group intensive in which every single participant will get focused, one-on-one attention from me and the other group members.
We only have three seats left. Admission is $5K and me and copywriting ninja and Voice of Planet Perry John Fancher will do a deep dive on persuasion for the hardest markets and most stubborn prospects.
Any time a market is extremely stubborn it’s because THERE IS A GREAT DEAL AT STAKE. If you can imagine, in 1998 the search engine industry was *already* entrenched. So entrenched that when Google tried to sell their technology to Yahoo!, Yahoo! was uninterested. “No thanks Larry and Sergey. We’ve got things covered, boys.”
The mainframe business was entrenched before PCs came along. Windows was entrenched before Apple came along. Brand advertising was entrenched before Direct Response started making its massive comeback about 10 years ago.
Revolution is inevitable. It’s only a question of who will bring it, who will get the rewards, who will get the king’s daughter in marriage.
If you want to reform your industry, if you are a champion of change, you need to grab one of the three remaining seats at this important workshop. You will get individual hot-seat attention and I will expose for you the levers that either 1) cause your customers to sit right where they are and not move a muscle, or 2) leap up out of their chairs and SPRINT as fast as humanly possible to embrace YOUR change with wide-open arms.
I’ve been deeply involved in multiple technological, social and business revolutions. Long before anyone knew me as a marketing guru, I played a pivotal role in bringing network technology to factory floors - a hugely change-resistant business, but we nonetheless staged a revolution. You can’t imagine how conservative and change-resistant those guys were.
Google AdWords was a wholesale revolution in advertising, and 80/20 is a revolution currently underway, with me leading the charge.
I’m staging other, newer revolutions that you will witness in due time (Hint: September 1, 2015) but at Diamond Tipped Saw Blade I’m going to pull back the curtain and reveal those to you ahead of time.
You have never been to any seminar, conference or event where the tools of bedrock-anchored persuasion were so clearly enunciated and made simple, understandable and applicable. Again, I will pull back the curtain to reveal new methods for transforming conservative, change-resistant markets, markets that people thought would never ever change. THEY WILL. And you should be the one who gets credit for forcing the innovation.
This is an essential set of tools if you want to build Star Businesses. Why? Because the ideal Star Business requires you to introduce something completely fresh and new, so you effectively have no competition. (The Star mentality is also essential to pulling this off, as you’ll see on April 29.)
All the great STAR stories - Ikea, McDonald's, Apple - involved massive wholesale change of consumer habits and expectations. TOTAL PARADIGM SHIFT.
If you are staging a paradigm shift in YOUR industry, you need to claim one of my three remaining seats. To reserve your spot call Josh at +1 (512)536-0799.
Perry Marshall
P.S.: Killing Goliath was only the beginning! Remember - if David hadn’t killed Goliath, he wouldn’t have had the slightest chance to do all the other cool stuff he did later . . . like becoming King.
There’s a lot riding on this.
***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com
 | Free Video
We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. |
