The New York Times’ plan to save the banner ad

January 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The New York Times' plan to save the banner ad Open kimono: What's working for Business Insider The newsonomics of the digital-only paywall parade 3 ways B2B SEO tactics can keep on winning in 2013 How to redesign your app without pissing everybody off 7 tools to create your own infographics Improving your website usability tests advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal The New York Times' plan to save the banner ad The banner ad is obsolete, right? The New York Times doesn't think so. That's why a team of 10 in the newspaper's Idea Lab, which creates interactive and engaging products for the NYT's advertisers, is working to save the good old banner ad in new and interesting ways. FULL ARTICLE - Digiday advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Open kimono: What's working for Business Insider Business Insider opened its kimono at Folio's MediaNext conference, sharing what's working for the publication, including that mobile platforms have extended readership beyond business hours, and the revelation that while digital cannot support the print business, it can support itself. FULL ARTICLE - Business Insider The newsonomics of the digital-only paywall parade The question no longer is: to paywall or not to paywall. Legacy news outlets are setting the tone that quality content should not—cannot—be 100% free, and digital-only outlets are falling in line. FULL ARTICLE - Niemen Journalism Lab 3 ways B2B SEO tactics can keep on winning in 2013 SEO was B2B's winning ticket in 2012, according to eMarketer, so don't throw that baby out with the bathwater, B2B publishers. Here are 3 ways to leverage what's working for you in 2013, before turning to shinier, new ideas. FULL ARTICLE - Search Engine Watch How to redesign your app without pissing everybody off Instagram is recent proof that users will not stand for great changes to an application without their express consent. This may not seem fair to app owners, but having your users turn on your app is bad business. But, let's face it, that first iteration of your app isn't all that great. Here are 8 steps to redesigning your app without garnering your audience's ire. FULL ARTICLE - Anil Dash 7 tools to create your own infographics If your creative department is not putting together infographics for your publication just yet, you could be missing out on engaging, highly sharable content. Here are 7 DIY tools for creating infographics that a particularly talented editor may be able to utilize. FULL ARTICLE - Entrepreneur Improving your website usability tests Testing the usability of your website is imperative (unless you enjoy throwing money away). But a poor testing strategy is as good as useless. Here are 7 tactics for a quality website usability test, including key takeaways like, "Always leave room for users to freely roam around the website and go off track a little before bringing them back to the purpose of the task." FULL ARTICLE - Smashing Magazine advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Twitter's new search capabilities: Major impact for breaking news

January 10, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Twitter unveils new search capabilities with major impact for breaking news Bitly launches APIs to track what's being read on social networks The digital tinkering continues - and that's a good thing How to effectively budget your social media program in 2013 3 analytic tools to improve your social media performance How and why to verify your Pinterest account advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Twitter unveils new search capabilities with major impact for breaking news In an effort to make its search capabilities more robust, Twitter has added a human element to the mix. The change will mean that Twitter will monitor popular search terms, which are usually short-lived, and send queries to human evaluators for categorization. In doing so, Twitter Search should become more sensitive to breaking news and deliver timelier information. FULL ARTICLE - The Wall advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Bitly launches APIs to track what's being read on social networks Social search is a big deal for media outlets, and Bitly is lending a helping hand with three new APIs that will allow app developers to track which links ar getting the most clicks on social platforms. The APIs will reportedly provide metadata, including search languages, search keywords that are spiking in interest, and "real-time search that supports queries by topic, domain and user location." FULL ARTICLE - SocialTimes The digital tinkering continues - and that's a good thing Early indications of a tipping point as digital revenues catch up to print at leading brands. As publishers experiment with new products and services, can they continue to turn digital dimes into real dollars? FULL ARTICLE - eMedia Vitals How to effectively budget your social media program in 2013 Your social media strategy is important enough to your overall operations that you have hopefully budgeted for a dedicated team of seasoned professionals to handle your publication's social presence. Here are 6 budget considerations to help you make informed decisions regarding content development, channel management, and more. FULL ARTICLE - ClickZ 3 analytic tools to improve your social media performance Worried about your brand's social media performance? You should be. Here are 3 tools to help you monitor your brand across the Internet, improve your Facebook Page's performance, and i.d. the most shared content put out by your competitors. Included is how to set these tools up and use them effectively. FULL ARTICLE - Social Media Examiner How and why to verify your Pinterest account Your publication's Pinterest account is a great way to show off your amazing imagery and promote articles, but if you haven't verified it yet, you could be missing out on traffic and engagement. Here are 3 easy steps to verification and why it will improve your SEO. FULL ARTICLE - JeffBullas.com advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

'If you need a new idea, read an old book.'

Mel,

People ask: "Perry, how can a person possibly keep up with all the massive changes that are always going on with the Internet and search engines and everything?" 

The answer: 

You only keep up with the stuff that actually matters. 

How do you decide that? 

By having a FIRM grasp of principles vs. techniques. If you have this, you can ignore 90% of what's going on all around you and almost never miss anything that's truly important. 

The foundation of Internet Marketing was laid in 1918 by Claude Hopkins. That's the year he wrote "Scientific Advertising." In our Ultimate Guide book at the end of the chapters, you see a section called "Uncle Claude Sez." 

Scientific Advertising is only 42 pages long, but it's timeless. Hopkins figured everything out, and he did it in direct mail and newspaper print ads. He invented the coupon (you'll find out why in the book) and it's essential reading for every serious marketer. Download it here:

www.perrymarshall.com/members_area/downloads/ultimate-guide-to-adwords-bonus/

(If you don't know/have your password, use the "Lost Password" tool on the page)

Perry Marshall 

**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.



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The AP is selling ads in its tweets, but Twitter doesn’t mind

January 09, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The AP is selling ads in its tweets, but Twitter doesn't mind 3 tech trends that show journalism of the future 4 advanced techniques for getting more out of Google Analytics 7 tactics for balancing commercial and editorial 4 important online advertising opportunities in 2013 Using microdata to markup structured data in your web pages advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. The AP is selling ads in its tweets, but Twitter doesn't mind In an effort to diversify its revenue, the AP is selling its own sponsored tweets on its Twitter account (@AP). The move has garnered mixed responses from the Twittersphere, but most users don't seem to mind, nor does the platform itself. The big question, however, is how long Twitter will stand for being cut out of the deal (see also: http://bit.ly/VOUTi6)? FULL ARTICLE - Niemen Journalism Lab advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal 3 tech trends that show journalism of the future It's CES time, and journalism is not being left out of the grab bag of tech toys and trends unveiled at the show. Here are 3 that are likely to make an impact on how your reporters gather and share news this year, including not being caught in the field with a dead battery. FULL ARTICLE - 10,000 Words 4 advanced techniques for getting more out of Google Analytics Using advanced features in Google Analytics can make website analysis a whole lot easier. Here are four techniques that will save time and help you deliver great insights about website performance. FULL ARTICLE - eMedia Vitals 7 tactics for balancing commercial and editorial With the popularity of sponsored content on the rise, it is important for news outlets to have a clear strategy for balancing commercial content and pure editorial. Here are 7 tactics to keep the separation of church and state alive and well in your newsroom. FULL ARTICLE - The Media Briefing 4 important online advertising opportunities in 2013 Where should you focus your advertising opportunities this year? Here are 4 that include taking a second (or third) look at Facebook, and the re-emergence of rich media. FULL ARTICLE - ClickZ Using microdata to markup structured data in your web pages While it takes a human touch to present clear and concise data from your website, using microdata allows computers to do a lot of the grunt work for you. Here is how to use HTML attributes and schemas to mark up the structured data in your site so that your machine counterparts can parse it effectively. FULL ARTICLE - Treehouse advertisement advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.