The New York Times’ plan to save the banner ad

January 11, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The New York Times' plan to save the banner ad Open kimono: What's working for Business Insider The newsonomics of the digital-only paywall parade 3 ways B2B SEO tactics can keep on winning in 2013 How to redesign your app without pissing everybody off 7 tools to create your own infographics Improving your website usability tests advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal The New York Times' plan to save the banner ad The banner ad is obsolete, right? The New York Times doesn't think so. That's why a team of 10 in the newspaper's Idea Lab, which creates interactive and engaging products for the NYT's advertisers, is working to save the good old banner ad in new and interesting ways. FULL ARTICLE - Digiday advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Open kimono: What's working for Business Insider Business Insider opened its kimono at Folio's MediaNext conference, sharing what's working for the publication, including that mobile platforms have extended readership beyond business hours, and the revelation that while digital cannot support the print business, it can support itself. FULL ARTICLE - Business Insider The newsonomics of the digital-only paywall parade The question no longer is: to paywall or not to paywall. Legacy news outlets are setting the tone that quality content should not—cannot—be 100% free, and digital-only outlets are falling in line. FULL ARTICLE - Niemen Journalism Lab 3 ways B2B SEO tactics can keep on winning in 2013 SEO was B2B's winning ticket in 2012, according to eMarketer, so don't throw that baby out with the bathwater, B2B publishers. Here are 3 ways to leverage what's working for you in 2013, before turning to shinier, new ideas. FULL ARTICLE - Search Engine Watch How to redesign your app without pissing everybody off Instagram is recent proof that users will not stand for great changes to an application without their express consent. This may not seem fair to app owners, but having your users turn on your app is bad business. But, let's face it, that first iteration of your app isn't all that great. Here are 8 steps to redesigning your app without garnering your audience's ire. FULL ARTICLE - Anil Dash 7 tools to create your own infographics If your creative department is not putting together infographics for your publication just yet, you could be missing out on engaging, highly sharable content. Here are 7 DIY tools for creating infographics that a particularly talented editor may be able to utilize. FULL ARTICLE - Entrepreneur Improving your website usability tests Testing the usability of your website is imperative (unless you enjoy throwing money away). But a poor testing strategy is as good as useless. Here are 7 tactics for a quality website usability test, including key takeaways like, "Always leave room for users to freely roam around the website and go off track a little before bringing them back to the purpose of the task." FULL ARTICLE - Smashing Magazine advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.