Why I couldn't sell and Fred could - 2pm ET today

Mel, At my first sales job I had a boss named Fred. Fred was a sales GENIUS. He would reel in huge purchase orders by waging whatever political wars necessary to get the deal done. Fred could get away with saying things to customers that I wouldn't dream of saying.  He was an utterly non-technical person. He'd never gone to college. He couldn't spell to save his life. As for me, I was a wet-behind-the-ears, tossed-in-the-lake trying-to-swim new sales guy. In my last job I'd been an engineer. Fred totally mystified me. I liked Fred a lot because he was a great human being. I dearly wanted to understand his "selling secret." But I was intimidated by him and he never seemed to be able to explain what he did and how he did it. It seemed like freaking magic. (One time I asked my other boss Wally if Fred had some sort of secret sauce in his family upbringing that made him able to be such an amazing sales guy. Wally said he didn't think so.) Today I understand what it was about Fred. I 'get' how he sold, and why his style worked so well for him. I also know why my success formula was so completely different from Fred's. Fred had a completely different "Marketing DNA" than I had. He operated from an utterly different set of strengths. I almost gave myself a nervous breakdown by trying to be Fred. In the first 15 minutes of today's 80/20 Force Multiplier webinar, I'm going to talk about Fred, his Marketing DNA, my Marketing DNA, and YOURS. I'll show how selling styles are not ideals but pieces of a puzzle.  I'll show why you shouldn't try to "be just like that amazing guy over there" that you admire so much. How not to give yourself a nervous breakdown as you master the art of persuasion. And I'll show the way towards you being the most persuasive person that YOU can be. It's today at 2ET / 1CT / 11am PT / 19:00 London Register here Perry Marshall - - ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com  Update subscriber options

 

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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
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