Pubs that go digital-only face new requirements

November 21, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Pubs that go digital-only face new requirements Brands' content marketing spending rises; how much can publishers capture? White House asks Facebook users to pick a turkey to 'pardon' for Thanksgiving Debate: Direct or brand ads on the small screen? Take a broader view of agile to survive in the digital age Kon*Fab wants to break the filter bubble by finding location-based news advertisement All Platforms. One Place. Publishers can now enjoy scalable, cross-platform solutions to create digital editions, magazine-branded apps, and monetized websites. Expand your brand, grow readership, and increase advertising. Take advantage of rich media, served ads, access management, and 24/7 tracking all under one roof. See what's new from Godengo+Texterity.  Submit an Info-Request. Pubs that go digital-only face new requirements The Alliance for Audited Media (AAM, formerly the Audit Bureau of Circulations) has adopted guidelines for print publications that decide to only produce a digital product. For example, "when a publication makes that transition, it must give subscribers the option of receiving the digital subscription; converting to another print publication; or receiving a refund for the remainder of the subscription." FULL ARTICLE - Adweek advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Brands' content marketing spending rises; how much can publishers capture? 2 new studies show that marketers are upping their investments in content marketing. Publishers should get more aggressive about capturing a greater share of this growing business FULL ARTICLE - eMedia Vitals White House asks Facebook users to pick a turkey to 'pardon' for Thanksgiving Here is an example of how to engage audiences and build a community on Facebook: The White House has tapped into American tradition and history by asking users to choose between two turkeys, so that the one with the most votes on Facebook will be "pardoned" for Thanksgiving. More than 4,000 users have already voted for the turkeys, less than 24 hours after the contest was announced in a White House blog. FULL ARTICLE - Mashable Debate: Direct or brand ads on the small screen? Several media professionals recently debated which ads best lend themselves to small, mobile screens—direct or brand ads. Which ad type won? Here's a hint: "Given the highly personal nature of mobile devices, advertisers should develop richer brand advertising that creates emotional connections through service and utility." FULL ARTICLE - Digiday Take a broader view of agile to survive in the digital age New Forrester research reveals that 70% of businesses surveyed are struggling to cope with changing and emerging technology. In order to remain poised for digital disruption, agile development practices need to be coupled with identifying and funding tactical opportunities. FULL ARTICLE - Forrester Kon*Fab wants to break the filter bubble by finding location-based news Local media outlets should keep an eye on Kon*Fab, a new app funded by the Knight Foundation, which will use Twitter's API to pull news stories that are being tweeted about by the people physically around the user. The aim is to break through the user's "filter bubble" in order to learn about local, topical news. FULL ARTICLE - Niemen Journalism Lab advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles/a> at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

New e-textbooks report valuable reader information

November 20, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The Economist's content marketing bid Guardian mobile visits overtake desktop at some times of day Are apps more of a long-term solution for B2B than consumer publications? Facebook to launch advertising ROI tool Why big data could sink Europe's 'right to be forgotten' New e-textbooks report valuable reader information advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal The Economist's content marketing bid The Economist has been ramping up its content marketing offerings with an business arm dedicated to helping brands leverage the publication's audience and data, as well as a newly acquired digital platform that will serve as a hub for The Economist's creative assets. The Economist reportedly will retain a "newsworthy" point of view in approaching content marketing, taking a stab at native advertising. FULL ARTICLE - Digiday advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Guardian mobile visits overtake desktop at some times of day Tracking not only how much traffic your publication is getting, but when in the day cycle that traffic is most prominent, can offer invaluable insight to your advertisers. The Guardian reported on its Mobile Business Summit 2012 event, sharing that not only is the publication's mobile traffic on the rise, but that it has been able to isolate specific times when its mobile traffic is spiking. Peak times reportedly include "between 6am and 7am in the morning" and on Saturdays during prime sporting event coverage. FULL ARTICLE - The Guardian Apps Blog Are apps more of a long-term solution for B2B than consumer publications? It was the year of mobile for so many years, yet many publishers—both B2B and B2C—still aren't ready to offer their audiences a dynamic mobile browser experience. Is that where apps come in—to fill the gap? And is that more true for either B2B or B2C? Here is an argument about both sides. FULL ARTICLE - The Media Briefing Facebook to launch advertising ROI tool Publishers standing at the fire hose of information will soon have even more data at their disposal. Look in Facebook's Ads Manager later this month, and there should be a tool that Facebook claims will help marketers measure conversions of "off-Facebook actions generated from Facebook ads"—anything from a registration to a purchase. FULL ARTICLE - Media Week Why big data could sink Europe's 'right to be forgotten' An interesting idea is being argued in Europe: Does online information ever have the "right to be forgotten"—erased from the Internet—or is the very nature of the web too interconnected to erase some information without impacting other information online? With the rise of big data, the latter may be true. FULL ARTICLE - GigaOm New e-textbooks report valuable reader information Publishers, here's something of note: Apparently, e-textbooks are set up to track how long a student spends reading it, or studying. Via a dashboard by CourseSmart Analytics, professors will also be able to view students' notes and highlights. This is emerging technology that is worth keeping an eye on to see how it could be applied to consumer and business publishing. FULL ARTICLE - Mashable advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.

7 tactics to build great products

November 19, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Twitter tweaks search features in app update Facebook study: Reach of organic posts is down, engagement is up Video: How to make digital content blow up What a Pinterest ad model would look like 7 tactics to build great products Freelancer.com buys vWorker (aka RentACoder.com) advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Twitter tweaks search features in app update An opportunity for publishers to leverage Twitter for traffic, iOS and Android Twitter apps received an upgrade in search functionality that should allow users to preview posts without opening them, and see multimedia search results first. Twitter hopes to promote its Discover function with the upgrade, and has made posts to Discover interactive. FULL ARTICLE - Search Engine Watch advertisement Using responsive design to tell stories This eBook was designed to help digital media professionals accelerate their Website redesign process and improve the end product. Our content will provide you with the practical knowledge you need to get the best results from your next website redesign. Download your free copy. Facebook study: Reach of organic posts is down, engagement is up Brands should increase text status updates on their Facebook Pages over linking, according to a Group M study. Algorithm changes were the culprit for links (down 68.19% in September), proving to publishers that an ever-shifting Facebook environment means staying on top of Facebook data. Here is a breakdown of the Group M findings. FULL ARTICLE - AdAge Video: How to make digital content blow up How can your video content compete with dancing babies and skydiving cats? No matter what audience you have, video content needs to be engaging and, in many instances, entertaining in order to make an impact. Watch this video, which outlines the video content strategies from BuzzFeed, AOL, and Unruly Media. FULL ARTICLE - paidContent What a Pinterest ad model would look like Pinterest is already slowly making money using affiliate tracking codes, and branded, promoted pins. But breaths are being held in anticipation of Pinterest's official business model, which it has the power to create using its "mountain of user interest and purchase intent data." FULL ARTICLE - Digiday 7 tactics to build great products Whether you work for an established publishing house or a scrappy startup, building great products can lead to more revenue. Here are 7 strategies, including building mockups and prototypes that already contain real data and engagement features. FULL ARTICLE - GigaOm Freelancer.com buys vWorker (aka RentACoder.com) Having a hard time getting developers hired? There have been whispers that freelance IT professional finder, Freelancer.com, has just acquired vWorker, which does the same for coders. "Renting" a coder can show what great developers can bring to the table for your publication. If you already have a vWorker account, Freelancer.com says your account and all its collateral will be transfered to its platform. FULL ARTICLE - TechCrunch advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2012 Vital Business Media All rights reserved.