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| The Economist's content marketing bid |
| The Economist has been ramping up its content marketing offerings with an business arm dedicated to helping brands leverage the publication's audience and data, as well as a newly acquired digital platform that will serve as a hub for The Economist's creative assets. The Economist reportedly will retain a "newsworthy" point of view in approaching content marketing, taking a stab at native advertising. |
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| - Digiday |
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| Guardian mobile visits overtake desktop at some times of day |
| Tracking not only how much traffic your publication is getting, but when in the day cycle that traffic is most prominent, can offer invaluable insight to your advertisers. The Guardian reported on its Mobile Business Summit 2012 event, sharing that not only is the publication's mobile traffic on the rise, but that it has been able to isolate specific times when its mobile traffic is spiking. Peak times reportedly include "between 6am and 7am in the morning" and on Saturdays during prime sporting event coverage. |
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| - The Guardian Apps Blog |
| Are apps more of a long-term solution for B2B than consumer publications? |
| It was the year of mobile for so many years, yet many publishers—both B2B and B2C—still aren't ready to offer their audiences a dynamic mobile browser experience. Is that where apps come in—to fill the gap? And is that more true for either B2B or B2C? Here is an argument about both sides. |
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| - The Media Briefing |
| Facebook to launch advertising ROI tool |
| Publishers standing at the fire hose of information will soon have even more data at their disposal. Look in Facebook's Ads Manager later this month, and there should be a tool that Facebook claims will help marketers measure conversions of "off-Facebook actions generated from Facebook ads"—anything from a registration to a purchase. |
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| - Media Week |
| Why big data could sink Europe's 'right to be forgotten' |
| An interesting idea is being argued in Europe: Does online information ever have the "right to be forgotten"—erased from the Internet—or is the very nature of the web too interconnected to erase some information without impacting other information online? With the rise of big data, the latter may be true. |
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| - GigaOm |
| New e-textbooks report valuable reader information |
| Publishers, here's something of note: Apparently, e-textbooks are set up to track how long a student spends reading it, or studying. Via a dashboard by CourseSmart Analytics, professors will also be able to view students' notes and highlights. This is emerging technology that is worth keeping an eye on to see how it could be applied to consumer and business publishing. |
FULL ARTICLE
| - Mashable |
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