Monday, November 19, 2012

7 tactics to build great products

November 19, 2012 Subscribe | View as Web page.
THEDAILYBUZZ
A roundup of emedia news and views from around the web
In this Issue
Twitter tweaks search features in app update
Facebook study: Reach of organic posts is down, engagement is up
Video: How to make digital content blow up
What a Pinterest ad model would look like
7 tactics to build great products
Freelancer.com buys vWorker (aka RentACoder.com)
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Twitter tweaks search features in app update
An opportunity for publishers to leverage Twitter for traffic, iOS and Android Twitter apps received an upgrade in search functionality that should allow users to preview posts without opening them, and see multimedia search results first. Twitter hopes to promote its Discover function with the upgrade, and has made posts to Discover interactive.
FULL ARTICLE
- Search Engine Watch
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Facebook study: Reach of organic posts is down, engagement is up
Brands should increase text status updates on their Facebook Pages over linking, according to a Group M study. Algorithm changes were the culprit for links (down 68.19% in September), proving to publishers that an ever-shifting Facebook environment means staying on top of Facebook data. Here is a breakdown of the Group M findings.
FULL ARTICLE
- AdAge
Video: How to make digital content blow up
How can your video content compete with dancing babies and skydiving cats? No matter what audience you have, video content needs to be engaging and, in many instances, entertaining in order to make an impact. Watch this video, which outlines the video content strategies from BuzzFeed, AOL, and Unruly Media.
FULL ARTICLE
- paidContent
What a Pinterest ad model would look like
Pinterest is already slowly making money using affiliate tracking codes, and branded, promoted pins. But breaths are being held in anticipation of Pinterest's official business model, which it has the power to create using its "mountain of user interest and purchase intent data."
FULL ARTICLE
- Digiday
7 tactics to build great products
Whether you work for an established publishing house or a scrappy startup, building great products can lead to more revenue. Here are 7 strategies, including building mockups and prototypes that already contain real data and engagement features.
FULL ARTICLE
- GigaOm
Freelancer.com buys vWorker (aka RentACoder.com)
Having a hard time getting developers hired? There have been whispers that freelance IT professional finder, Freelancer.com, has just acquired vWorker, which does the same for coders. "Renting" a coder can show what great developers can bring to the table for your publication. If you already have a vWorker account, Freelancer.com says your account and all its collateral will be transfered to its platform.
FULL ARTICLE
- TechCrunch
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