How the slowest-loading news sites can speed up

March 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue How the slowest-loading news sites can speed up GAFA's effect on publishers' ad revenue Who wins when advertising becomes content? Cloud computing: 4 ways to overcome IT resistance 9 signs of a great project manager Visual.ly tool to turn your Google Analytics stats into an infographic advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. How the slowest-loading news sites can speed up How quickly does your publication's website load? With so many options online, audiences don't have the time (or patience) for a slow-loading news website. Here are the reported top offenders, along with 5 things they can do to speed things up, including deferring loading and parsing of JavaScript. FULL ARTICLE - MediaShift Idea Lab advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. GAFA's effect on publishers' ad revenue Google, Apple, Facebook, and Amazon (GAFA) have been thoroughly disruptive to publishers' ad revenue, among other things. Here is an examination of the shift of power in the media industry from the old guard to "new" platforms. FULL ARTICLE - Niemen Journalism Lab Who wins when advertising becomes content? It seems that the oldest debate in media is that of the separation of church and state—keeping content and advertising siloed so that there is no confusion between the two for the reader. But with sponsored content (a.k.a. native advertising) on the rise, the barrier between the two is crumbling. Here is a look at the question, "If it's useful, does it matter if it's sponsored?" FULL ARTICLE - paidContent Cloud computing: 4 ways to overcome IT resistance Nothing throws a wrench into the execution of a digital plan like resistance from your IT department. That's because their number one priority is digital security for your organization. This probably isn't news to you if you have been pitching a cloud solution. Don't give up, here are 4 strategies for overcoming IT resistance to cloud computing. FULL ARTICLE - ReadWrite 9 signs of a great project manager You have a great plan, you have a viable budget, but you still have a huge wild card in the mix for your current project: people. There are myriad frustrating reasons that members of the teams necessary for executing your project may slow things down. That's why a great project manager is vital. Here are 9 signs of that invaluable team member. FULL ARTICLE - Internet Week New York Visual.ly tool to turn your Google Analytics stats into an infographic Here is something to brighten up the prospect of your next leadership meeting: Visual.ly has launched a tool that will reportedly turn the numbers from your Google Analytics profile into an infographic that you can share in order to illustrate the state of your website's efforts. FULL ARTICLE - SocialTimes Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

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Are your online video ads viewable?

March 21, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Amazon launches 'Send to Kindle' button for web publishers Scout unbundles analytics platform, adds predictive tools Are your online video ads viewable? Monetizing mobile: 3 key ad areas to watch Good news spreads faster when it comes to social media Imgembed lets photographers protect their work advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. Amazon launches 'Send to Kindle' button for web publishers The way in which audiences gather and save online content for consumption is evolving (R.I.P. Google Reader) and new tools are popping up to assist in that process. Amazon has announced its new 'Send to Kindle' button that publishers may add to their websites, which will allow readers to send content to their Kindle devices or apps in order to read later. Will you join the Washington Post and Time magazine in adding the button to your publication's site? FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Scout unbundles analytics platform, adds predictive tools Publishers managing subscription-based programs need ways to measure and track performance - and identify where the opportunities are for more sales. Scout Analytics' new offerings provide more flexible price points and advanced "propensity metrics." FULL ARTICLE - eMedia Vitals Are your online video ads viewable? Do you know if the online video ads on your publication's site are viewable? It may seem like a no-brainer that they are, but a new report from DG indicates that "viewability" should replace clicks as the primary metric for online ads. According to the report, "To count as viewable, 50 percent of an ad's pixels have to be in view for at least one second." Here's more, along with a link to the full report. FULL ARTICLE - Onlinevideo.net Monetizing mobile: 3 key ad areas to watch Publishers may be struggling to find ways to monetize mobile, even as they are feeling pressured to invest in mobile-friendly content. Here are 3 key ad areas that may prove to be viable on mobile platforms, as well as why they may work. FULL ARTICLE - VentureBeat Good news spreads faster when it comes to social media Headlines that once sold newspapers don't translate as well on social media platforms, according to a New York Times report "that says neuro-scientists and psychologists have found that good news spreads faster and goes further than disasters and bad news stories." So, what is the right mix of grabbing eyeballs while encouraging sharing? FULL ARTICLE - The Wall Imgembed lets photographers protect their work Publishers, let your editorial team know: proper attribution when posting images to your website is more crucial than ever now that a new image tracking service, Imgembed, has been rolled out at SXSW. The service is free for users, and allows them to attach to their images copyright information, a watermark, as well as whether or not the image can be embedded, and if there is a fee for use. Creatives will also have access to metrics letting them know exactly where their property is being used. FULL ARTICLE - PSFK Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

130 and the Power of Five

Get a 48 hour power injection for your website: http://www.4ManIntensive.com/ Mel, Ever been frustrated at the size limit of those tiny Google ads? 25 characters for the headline and 35 characters for each of the other three lines. Not enough room to say very much, is it? But there's a story behind the size of that ad. Yahoo/Overture originally had more room than that. Google tested a various sizes themselves... some of my customers were beta testers for other sizes, including 200 character ads... but Google eventually settled on 130. Later, Yahoo settled on the exact same format. 130 characters. 130, that's the absolute max. Why is that? Because experiments proved that 130 is the optimal size for text message ads on the Internet. If you have something good to say, that's enough space to say it - to say just enough to get a person to go to the next step. If you can't say it in 130 characters, you ain't got nuthin' to say. Isn't it interesting, 130 characters is also about the max amount of text that fits on a highway billboard? Isn't it interesting, 140 characters is the size of a Twitter Tweet? Isn't it interesting, most classified ads in most newspapers and magazines are about the same size? The classified ad at the top of this email is about that size. Isn't it interesting, cell phone text messages are 160 characters - nearly the same size? It's a good size. Plenty of room if you choose your words carefully. One of the things I talked about at my famed 80/20 Seminar in Chicago is that 5 is a magic number. That if you want to segment peoples' level of interest, multiples of 5 are a great way to build your funnel. Step 1: 130 characters in a Google ad Step 2: 130 words on your landing page (1 word = 5 characters) Step 3: 130 sentences (1 sentence = 5 words) Step 4: 130 paragraphs (1 paragraph = 5 sentences) ...eventually you end up with a group of people who will read an entire 130 page book... at each step you've got a smaller number of incredibly interested people. Years go by and you might end up with an even smaller number of devout students who own 130 books on one topic. Maybe you're like me and you & 4 other friends have each written entire books on Google AdWords. Maybe you're like me and you've written 5 books on Google AdWords, not just one. (Bookstore book, e-book, Blackbelt Course, 2 seminars, multiple coaching programs...) To me, THIS is the answer to that old "long copy - short copy" debate. You start with a little and you take people through the steps until they're sold. Some drop out and there's nothing you can do about that. Once the interested ones are sold, some of 'em still want more.  Give them more... and more... and more... ...until they're satisfied. The best customer is the one who keeps coming back and wants more, more, more. The Hyper-Responsive Customer. Design your business for THAT customer, scratch HER itch, and she'll stick with you through thick and thin. You'll be immune to the ups and downs of interest rates and economies and all that surface level stuff. Go deep - in multiples of 5. Perry Marshall P.S.: Do you like the Ultimate Guide to Google AdWords? Write an Amazon review **NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
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The Washington Post on prototyping in the newsroom

March 20, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue The NYT is growing digital revenue by thinking like a retailer Can data improve your trustability? Magazines face new circulation requirements The Washington Post on prototyping in the newsroom A deeper look into various content management systems Reddit's YouTube series 'Explain Like I'm Five' advertisement Job: Director of Product Marketing, Corporate Advertising The Chronicle of Higher Education is seeking a Director of Product Marketing, Corporate Advertising to help The Chronicle of Higher Education provide best-in-class products and services to our expanding client base. Learn more and apply. The NYT is growing digital revenue by thinking like a retailer Figuring out how to grow digital subscriptions can become an obsession of any publisher, with no clear-cut path to success. NYTimes.com vice president of paid products Paul Smurl explained at the Digital Innovators' Summit in Berlin how The New York Times is approaching the challenge. Key points included leveraging editorial voice, and taking a page from FT.com. FULL ARTICLE - The Media Briefing advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Can data improve your trustability? As trust in media and other businesses declines, publishers have an opportunity to use the data they're collecting about their audience to improve loyalty by delivering better service - not just better ad targeting or lead generation. FULL ARTICLE - eMedia Vitals Magazines face new circulation requirements Time to take this seriously, publishers: Beginning in July, "U.S. magazines with a circulation of more than 250,000 (must) submit per-issue data through its online Rapid Report database." And the data must be reported within a month following the month of the issue. So what happens if you don't report? The Alliance for Audited Media is threatening sanctions. Here's more. FULL ARTICLE - Adweek The Washington Post on prototyping in the newsroom How is your publication impacting the news industry? The Washington Post isn't just reporting the news, it is creating new products in order to make the news better. Here, the paper's executive producer for digital news explains their prototyping process, and "disruption layer". FULL ARTICLE - Niemen Journalism Lab A deeper look into various content management systems Still slogging along with that in-house CMS built in 1996? Hope not, because there is a plethora of options out there, and your CMS is absolutely worth investing resources (just ask your editorial team). Here is a look at several content management systems worth considering. FULL ARTICLE - Treehouse Reddit's YouTube series 'Explain Like I'm Five' Many media companies seem to be struggling to come up with clever ideas for leveraging YouTube. Well, take a look at Reddit's YouTube series "Explain Like I'm Five"—the content aggregator has taken a cue from its popular topics in order to create highly watchable videos that break down concepts like existentialism. How can your publication leverage its most popular content to create multimedia offerings? FULL ARTICLE - TechCrunch Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.