Will You Be Ready When the Zombies Come?

Are You Ready for  The Age of the Killer Offer? DSP Started Yesterday Join Here   Mel,   If all you have is a “back-of-the-envelope” USP… If all you have is a fill-in-the-blank USP If all you have is a “template” USP If all you have is an advantage in traffic If all you have is an advantage in pricing If all you have is an advantage in conversion…   Then beware the dawning of the “Age of the Killer Offer.”    In the new age, none of those is going to be enough to fight off the zombies.    In the new age, if all you have is a tepid USP, or a price, traffic or conversion advantage, be prepared to start wondering… Why isn’t my 7-figure copywriter sales page cracking like a shotgun anymore?  Why am I spewing out more and more blood for Facebook and Google ads and getting less? Why are my customers zombie-walking through life?  Why doesn’t my offer “dog whistle” through all the slobbering jibber-jabber on social media? Why is my competition chewing off my fingers one knuckle at time?  It’s because you don’t have a killer offer. And the zombies know it.    You don’t have a bullet-proof USP. And the walking dead can smell it.    You don’t have a DSP, a definitive sales proposition. And the flesh-eaters are coming.     Here’s where you get the stake to drive through their hearts.    We’ve already started rolling but you can watch the recording of the first session and jump in on the rest if you register now.    Last call for DSP…   Sign up here.   Carpe diem, Perry     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The “Age of the Killer Offer” Has Begun (Coaching Starts Soon)

Are You Ready for  The Age of the Killer Offer? DSP Training Starts in 1 hour Join Here    Mel,   It's the spring of '02. I've been out of the Dilbert Cube for six months. I've come to grips with the fact that the #1 skill I need at this point in my career is copywriting.    Why? Cuz my current skills are not cutting the mustard.    At the time John Carlton was offering his help for a sizable sum of money. I was reasonably sure he could push me over the hump. I was not overflowing with extra cash by any means. I knew had to make my biz work NOW.    My hand was shaking when I wrote the check.    I wrote it anyway.    Oh, and that was only the beginning of the fun! For the next few months he busted my chops. "You need to take your inner salesman out for a walk once in a while, Perry," he'd write. He'd throw in a nasty right hook just for good measure.    Little by little, out of the grit and chaos, my true inner writer and salesman started to emerge.    Thirteen years later, copywriting is still a great skill to have…but it’s not the greatest.    We are now in the age of the killer offer.    I don’t care how good you are at word-smithing…if your offer sucks, nobody will be able write you out of it.    You’ll be stuck wondering… Why is my professionally-written sales page bombing?  Why am I spending more and more on Facebook and Google ads and getting less? Why are my customers sleep-walking through life?  Why doesn’t my offer “dog whistle” through all the inane jibber-jabber on social media? Why is my competition cutting off my fingers one knuckle at time?  Because today you need more than salesmanship. You need a killer offer.    You need a bullet-proof USP.   You need a DSP, a definitive sales proposition.    Maybe you even need Bryan “USP” Todd to bust your chops until you know (and your prospects know) that you’ve got one.    Class starts soon. You know what you need to do.    Sign up here.   Carpe diem,   Perry      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to Turn Your USP into a DSP (Coaching Starts Today!)

Definitive Sales Proposition With “Pick 5 Guarantee” Starts Today @ 3pm ET Join Us Here    Mel,   It seems a lot of folks in Planet Perry are waking up in the middle of the night asking… How are my competitors picking away at my margins like a pack of hyenas on a gazelle? Why is my sales message drowning in the noise of social media? Why are my customers becoming MORE apathetic and indifferent and bored? Why am I spending MORE on Google Ads, Facebook ads…and getting less traction?  Why does it seems like EVERYTHING is getting harder? How do I know a lot of you have these questions?    Because over 2,000 people signed up for our webinar series on The Definitive Sales Proposition.    And a whole lot of those folks signed up for the coaching that will answer all of those questions once and for all.    And that coaching starts TODAY.    The Definitive Sales Proposition coaching is guaranteed to… Improve your CTR by 20% Your CPA by 20% Your CPC by 10% Allow you to RAISE Your Prices by 10% Boost Your Sales Revenue by 10% Sharpen Your Sales Team’s Close Rate by 10% And more… All without spending more on advertising.   Get all the details and sign up here.    Carpe diem,   Perry      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here