Who owns Twitter readers?

January 25, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Who owns Twitter readers? Will Twitter become Instagram for video? Video: How to use attribution modeling in Google Analytics jQuery plugins for increasing engagement Producing TV-quality video ads without agencies Why HTML5 is important advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Who owns Twitter readers? Who owns your Twitter readers? After all, it is your editors that do the tweeting, even if it is at your mandate. This is the question being raised by soon-to-be former New York Times assistant managing editor Jim Roberts taking his 75,000 Twitter followers with him when he leaves The Gray Lady. Legal cases regarding this issue are worth watching. FULL ARTICLE - paidContent advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Will Twitter become Instagram for video? Here is a new social platform iteration that publishers should keep their eye on: Using its acquisition, Vine, Twitter may soon allow users to tweet six second videos (not just links to videos). The move has been reported as a response to Instagram's news breaking qualities as users can immediately upload filtered images of any event using that app. Twitter is taking that ability a step further with video tweets. Here is a sneak peek. FULL ARTICLE - The Wall Video: How to use attribution modeling in Google Analytics Google Analytics' attribution modeling tool, which is currently in beta, could become instrumental to accurately assigning credit to your various digital marketing channels. This video (warning: nearly 15 minutes) walks you through how the tool works once you can get approved. FULL ARTICLE - PPC Hero jQuery plugins for increasing engagement Audience engagement with your site isn't just about quality content, it is about quality design. Here are 10 jQuery plugins that can increase engagement through functions including content page peels, easy-to-navigate image galleries, and decent font size. FULL ARTICLE - Website Magazine Producing TV-quality video ads without agencies Time to ramp up your video production resources? Digital publication The Verge is using its own in-house resources to offer its advertisers video ads that are reportedly TV-quality. The effort is being touted as the next move in native advertising. But remember, publishers, the key word here is "quality". FULL ARTICLE - Adweek Why HTML5 is important With the attention responsive web design is getting in media, there is a perhaps overwhelming amount of information about various ways to make your website make sense on all screens. Here is a back-to-bascis primer on HTML5: what it is and why it is important not just from a design perspective, but for metadata, as well. FULL ARTICLE - The Media Briefing advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

Study: Search, email remain strong in driving B2B traffic, leads

January 24, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Lessons from The New York Times' app graveyard What is the right number of applications? Creating and monetizing online video: tips for small publishers Study: Search, email remain strong in driving B2B traffic, leads Digital intel: Destinations and drivers 7 social networks to watch in 2013 advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Lessons from The New York Times' app graveyard Wnen a media outlet creates an event-specific mobile app, which is what The New York Times did with its Elections 2012 app, it could morph that app into something more general post-event, or roll it over into the next iteration of the event. The NYT just shut down its app down. Here are 3 lessons the newspaper learned from the experience. FULL ARTICLE - Niemen Journalism Lab advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. What is the right number of applications? When planning your application rationalization strategy, are you asking, "How many applications should we create?" While quality should obviously outweigh quantity, here are 4 points to consider in defining your strategy objectives. FULL ARTICLE - Forrester Creating and monetizing online video: tips for small publishers With the explosive growth of digital video, more publishers are getting into the game. Turning online video into a successful venture involves four critical elements: creative, production, monetization and marketing. FULL ARTICLE - eMedia Vitals Study: Search, email remain strong in driving B2B traffic, leads Two old school digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify. Analysis of nearly 600 B2B sites in 2012 shows that social still lags in driving both traffic and lead generation. FULL ARTICLE - eMedia Vitals Digital intel: Destinations and drivers All of your digital marketing components can be boiled down into two concepts: destinations and drivers. In other words, where do you want your audience(s) to go, and how are you encouraging them to go there? Defining these two components, and where they intersect, in a systematic way will take you a long way toward crystalizing the objectives of your digital strategy. FULL ARTICLE - ClickZ 7 social networks to watch in 2013 Social media platforms will always evolve, ebb, and flow—not a concept that is necessarily popular with publishers trying to write these platforms into their editorial strategies. However, embracing the constantly changing social landscape can be liberating in that editorial flexibility in the social space can mean new and interesting content for audiences. So, in the spirit of flexibility, here are 7 social networks on which to keep your eye this year. FULL ARTICLE - CNN Money advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.

FT relegates print to 'second' tier

January 23, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Manti Te'o saga: The latest chapter in digital media disruption FT relegates print to 'second' tier Witness builds an app to verify user-submitted content Performance marketing – a hidden revenue stream for publishers? Your digital-only strategy's dependence on connecting 8 image usability mistakes to avoid advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Manti Te'o saga: The latest chapter in digital media disruption Here's the real lesson from Deadspin's investigative scoop: Having disrupted the traditional news-gathering ecosystem, digital upstarts are now taking aim at traditional media's core: original reporting. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. FT relegates print to 'second' tier The Financial Times is dedicated to a digital first strategy, with Editor Lionel Barber sending his employees an email outlining a plan that will include cutting jobs, but hiring new digital journalists. In his email, Barber stated that 25% of FT's digital traffic comes from mobile, indicating that mobile-friendly content could become prioritized. Here are his 8 steps to "simplify the newspaper to lighten the work load and reduce the resources devoted to print." FULL ARTICLE - The Wall Witness builds an app to verify user-submitted content Publishing a faked image could damage your publication's integrity as a trusted source, but image and video manipulation technology is advancing to such a degree that spotting a fake has become challenging for newsrooms. Hold on for a new app, InformaCam, being developed by international human rights nonprofit Witness, which will reportedly "make it easier to verify the authenticity of video, photos, or audio created and shared from mobile devices." FULL ARTICLE - Niemen Journalism Lab Performance marketing – a hidden revenue stream for publishers? Online performance marketing—a combination of affiliate and lead generation, according to PwC—could be the ticket to more revenue for publishers. According to a recent IAB and PwC report, dedicating resources to performance marketing could make you less dependent on display advertising. Here's how. FULL ARTICLE - The Media Briefing Your digital-only strategy's dependence on connecting Making the decision to focus on a digital-only strategy can be a smart one in today's media environment, but only if your content makes an impact with your audience. If you don't believe us, take a walk down memory lane to revisit the mistakes of these 3 publications. FULL ARTICLE - Folio 8 image usability mistakes to avoid A text-only website doesn't do much for grabbing and holding eyeballs. But from attribution to aesthetics, there are a number of pitfalls web editors should avoid when using images to complement content. Here are 8 mistakes and how to get around them. FULL ARTICLE - Design Instruct advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.