Study: Search, email remain strong in driving B2B traffic, leads

January 24, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Lessons from The New York Times' app graveyard What is the right number of applications? Creating and monetizing online video: tips for small publishers Study: Search, email remain strong in driving B2B traffic, leads Digital intel: Destinations and drivers 7 social networks to watch in 2013 advertisement Integrated Ad Sales Insights Increase print and online ad sales today with MagazinesRadar's Integrated Ad Sales Intelligence.  Click here to learn more. Lessons from The New York Times' app graveyard Wnen a media outlet creates an event-specific mobile app, which is what The New York Times did with its Elections 2012 app, it could morph that app into something more general post-event, or roll it over into the next iteration of the event. The NYT just shut down its app down. Here are 3 lessons the newspaper learned from the experience. FULL ARTICLE - Niemen Journalism Lab advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. What is the right number of applications? When planning your application rationalization strategy, are you asking, "How many applications should we create?" While quality should obviously outweigh quantity, here are 4 points to consider in defining your strategy objectives. FULL ARTICLE - Forrester Creating and monetizing online video: tips for small publishers With the explosive growth of digital video, more publishers are getting into the game. Turning online video into a successful venture involves four critical elements: creative, production, monetization and marketing. FULL ARTICLE - eMedia Vitals Study: Search, email remain strong in driving B2B traffic, leads Two old school digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify. Analysis of nearly 600 B2B sites in 2012 shows that social still lags in driving both traffic and lead generation. FULL ARTICLE - eMedia Vitals Digital intel: Destinations and drivers All of your digital marketing components can be boiled down into two concepts: destinations and drivers. In other words, where do you want your audience(s) to go, and how are you encouraging them to go there? Defining these two components, and where they intersect, in a systematic way will take you a long way toward crystalizing the objectives of your digital strategy. FULL ARTICLE - ClickZ 7 social networks to watch in 2013 Social media platforms will always evolve, ebb, and flow—not a concept that is necessarily popular with publishers trying to write these platforms into their editorial strategies. However, embracing the constantly changing social landscape can be liberating in that editorial flexibility in the social space can mean new and interesting content for audiences. So, in the spirit of flexibility, here are 7 social networks on which to keep your eye this year. FULL ARTICLE - CNN Money advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2013 Vital Business Media All rights reserved.