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Who owns Twitter readers? |
Who owns your Twitter readers? After all, it is your editors that do the tweeting, even if it is at your mandate. This is the question being raised by soon-to-be former New York Times assistant managing editor Jim Roberts taking his 75,000 Twitter followers with him when he leaves The Gray Lady. Legal cases regarding this issue are worth watching. |
FULL ARTICLE | - paidContent |
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Will Twitter become Instagram for video? |
Here is a new social platform iteration that publishers should keep their eye on: Using its acquisition, Vine, Twitter may soon allow users to tweet six second videos (not just links to videos). The move has been reported as a response to Instagram's news breaking qualities as users can immediately upload filtered images of any event using that app. Twitter is taking that ability a step further with video tweets. Here is a sneak peek. |
FULL ARTICLE | - The Wall |
Video: How to use attribution modeling in Google Analytics |
Google Analytics' attribution modeling tool, which is currently in beta, could become instrumental to accurately assigning credit to your various digital marketing channels. This video (warning: nearly 15 minutes) walks you through how the tool works once you can get approved. |
FULL ARTICLE | - PPC Hero |
jQuery plugins for increasing engagement |
Audience engagement with your site isn't just about quality content, it is about quality design. Here are 10 jQuery plugins that can increase engagement through functions including content page peels, easy-to-navigate image galleries, and decent font size. |
FULL ARTICLE | - Website Magazine |
Producing TV-quality video ads without agencies |
Time to ramp up your video production resources? Digital publication The Verge is using its own in-house resources to offer its advertisers video ads that are reportedly TV-quality. The effort is being touted as the next move in native advertising. But remember, publishers, the key word here is "quality". |
FULL ARTICLE | - Adweek |
Why HTML5 is important |
With the attention responsive web design is getting in media, there is a perhaps overwhelming amount of information about various ways to make your website make sense on all screens. Here is a back-to-bascis primer on HTML5: what it is and why it is important not just from a design perspective, but for metadata, as well. |
FULL ARTICLE | - The Media Briefing |
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