Time.com on hiring spree in advance of site relaunch

May 24, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue How publishers manage social media Time.com on hiring spree in advance of site relaunch MPA advances push for tablet metric standards Google's online display ad business draws scrutiny Report: 25% of laptops will have touch screens by 2016 Storify partners with Adobe on story customization How publishers manage social media Publishers see social media as a big traffic driver, but the question remains how to organize for this. For some socially savvy publishers like a Mashable, this can mean a team of five-strong and a detailed strategy for matching pieces of content to the appropriate social platform. Yet for others, social is a much looser affair, with the burden ultimately falling on the content creators themselves to provide social juice. FULL ARTICLE - Digiday Time.com on hiring spree in advance of site relaunch Time.com is hiring some 30 staffers, roughly a 50 percent increase, in preparation for a big relaunch in early fall. With more than half of the new hires coming on the editorial side, Time.com is planning to bulk up in its coverage across the board. The site relaunch will be mobile-focused. FULL ARTICLE - Adweek MPA advances push for tablet metric standards MPA, the Association of Magazine Media, is launching a program to make it easier for publishers to implement its guidelines for standardizing digital magazine metrics, which it hopes will encourage advertisers to commit to the growing number of tablet editions. The MPA has been working with analytics, production and fulfillment companies such as Zinio, Google, Adobe and CDS Global to develop software that would help track standardized metrics. FULL ARTICLE - Adweek Google's online display ad business draws scrutiny Google is facing a new antitrust probe by the U.S. Federal Trade Commission into whether the company is using its leadership in the online display-advertising market to illegally curb competition, people familiar with the matter said. The inquiry is in the preliminary stages and may not expand into a larger probe. FULL ARTICLE - Ad Age Report: 25% of laptops will have touch screens by 2016 By 2015, one fifth of all laptops shipped across the world will have touch screens, and by 2016 that ratio will have risen to one in four. Considering under 10% of laptops this year are expected to be touch-sensitive, this is a significant trend. The data comes from the IHS, which has been looking at the growth of the devices. FULL ARTICLE - Fast Company Storify partners with Adobe on story customization Storify, a service that helps users curate social media posts around a particular topic, has partnered with Adobe's Typekit. This move helps Storify users better customize their stories so that they blend in with the look and feel of the site where it will be embedded. FULL ARTICLE - The Next Web advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Important: Consultant Training at 1PM CENTRAL today

Mel, If you're a consultant or if you've ever considered adding consulting to your existing revenue model, I want to make sure that you know about the webinar that kicks off in just a few hours: "Zero to Hero Case Study of a Consultant that Cracked the Code on How to Get Clients Quickly" Here's the link for details and to register. Register now 1305 people are registered for today's webinar - so it's a hot topic for consultants. Plus - I'll send you case studies from successful consultants and training videos that will take your consulting business to the next level. Here's the email invitation I sent out yesterday: Lewis "failed" with his first entrepreneurial venture: software. In fact he told my team, "I didn't even make enough progress to call it a failure." He dusted off the rubble of that attempt and realized that in the process he had discovered his passion. And what's more, he could make way more applying his skills to an existing business than building his own from scratch. AND he sidestepped almost all of the obstacles that led to the failure of his software business. But he needed his first client. So what did he do? Join my team on this live case study interview with Lewis as he explains his journey from "less than zero" (his words) to his first client, and then a system to quickly get more business and build up proof and authority. Register now You'll hear: - How he went from no clients to reliably landing clients - quickly - The mistakes he made along the way - the same mistakes you will be tempted to make - How he turned his early success into a copy and paste system that he's now starting to outsource - And his attitude and outlook to challenges and setbacks that propelled him forward You don't want to miss this. Register now Sincerely, Perry Marshall ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Tracking down a comment troll

May 23, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Using data to drive Facebook referrals B2B media industry grew 3.4% in 2012 Google rolls out Penguin update Tracking down a comment troll A journalist's guide to using Tumblr Tweaking platforms, processes to support mobile Using data to drive Facebook referrals Publishers are collecting plenty of data, but many are not using it strategically to grow their business. A new tool from Perfect Market taps into Facebook's Open Graph to help publishers reach new audiences with relevant content. FULL ARTICLE - eMedia Vitals B2B media industry grew 3.4% in 2012 The B2B media and information industry grew 3.4% in 2012, to $25.5 billion from $24.7 billion in 2011, according to ABM's latest BIN Report. Event revenue constitutes 46% of total revenue, print is 29%, digital is 16% and data is 9 percent. FULL ARTICLE - ABM advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Google rolls out Penguin update Google's Matt Cutts officially announced the launch of Penguin 2.0, saying that the search algorithm upgrade will "have a pretty big impact on web spam." Cutts said the update will affect 2.3 percent of English-U.S. queries. FULL ARTICLE - Search Engine Watch Tracking down a comment troll Every journalist wonders at some point about the identity of his or her most devoted online hecklers, but The Climate Desk's James West and Tim McDonnell just couldn't let it go. So they tracked down their "most pernicious Twitter troll," who turned out to be, well, "really normal." FULL ARTICLE - Columbia Journalism Review A journalist's guide to using Tumblr Some publishers view Tumblr as a great multimedia reporting tool, due to its ability to add text, pictures and audio, and to reblog others' content. But getting to know Tumblr can take awhile. Here's a quick guide to using Tumblr, with Poynter's Tumblr page as a reference. FULL ARTICLE - Poynter Tweaking platforms, processes to support mobile To media companies grappling with the challenges of multiplatform content management, one thing is clear: The technology and processes they use must serve an increasingly mobile audience. As a result, media companies are investing in content management systems and adjusting work flows to better position their brands for mobile platforms. FULL ARTICLE - BtoB advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.

Will Google kill sponsored content?

May 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue New methods for measuring & improving audience engagement Will Google News kill sponsored content? How some publishers use Tumblr NYT reinvents the boring banner ad Time Inc. title adds commerce to tablet edition Tool helps mobile sites act like native apps New methods for measuring & improving audience engagement Tracking how your audience is engaging with your content and brand across digital channels is becoming increasingly important. Here are three ways vendors and publishers are addressing the challenge. FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Will Google News kill sponsored content? A few weeks ago, Google announced that it would not include sponsored content in the search results for Google News. For publishers, this doesn't matter much at all. What it means to brands getting into the content game is a little more complex. FULL ARTICLE - Digiday How some publishers use Tumblr Tumblr makes it easy for users to post quickly, and those posts can be just about anything, like a long text post, a photo with a link or a video. Because of Tumblr's versatility, many news organizations have joined and made Tumblr blogs to share their coverage or communicate with their audiences. FULL ARTICLE - Poynter NYT reinvents the boring banner ad Like all of publishing, the New York Times is feeling the pinch of the display advertising market, where pricing has been squeezed by automated buying and clickthrough rates have fallen to a fraction of a percent, giving rise to a swell in theoretically more engaging branded content. But in the Times' case, it's trying to breathe new life into the banner ad rather than abandon it. FULL ARTICLE - Adweek Time Inc. title adds commerce to tablet edition Time Inc.'s All You has added shoppable capabilities to its tablet edition. Starting with the May issue, customers using an iPad or Kindle Fire can tap a "shop now" icon to see where the product is for sale with a direct link to purchase. The shoppable function is provided through a partnership with app commerce services provider ShopAdvisor. FULL ARTICLE - Folio Tool helps mobile sites act like native apps Israeli developer MySiteApp has brought out a new service called Brow.si for making mobile websites behave like apps. A publisher could add much of this functionality into a mobile website itself – content sharing through social networks, read-later options such as Pocket, font resizing and so on – but Brow.si aims to make its addition easier. FULL ARTICLE - paidContent advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.