Will Google kill sponsored content?

May 22, 2013 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue New methods for measuring & improving audience engagement Will Google News kill sponsored content? How some publishers use Tumblr NYT reinvents the boring banner ad Time Inc. title adds commerce to tablet edition Tool helps mobile sites act like native apps New methods for measuring & improving audience engagement Tracking how your audience is engaging with your content and brand across digital channels is becoming increasingly important. Here are three ways vendors and publishers are addressing the challenge. FULL ARTICLE - eMedia Vitals advertisement Reinventing Revenue: How publishers are changing the game There's plenty of activity – and anxiety – around how to leverage and monetize publisher assets, whether it be native advertising, commerce, mobile brand extensions, or marketing services. This 55-page eBook will help publishers define the best disruptive revenue opportunities and the necessary technology investments to support them. Click here to read. Will Google News kill sponsored content? A few weeks ago, Google announced that it would not include sponsored content in the search results for Google News. For publishers, this doesn't matter much at all. What it means to brands getting into the content game is a little more complex. FULL ARTICLE - Digiday How some publishers use Tumblr Tumblr makes it easy for users to post quickly, and those posts can be just about anything, like a long text post, a photo with a link or a video. Because of Tumblr's versatility, many news organizations have joined and made Tumblr blogs to share their coverage or communicate with their audiences. FULL ARTICLE - Poynter NYT reinvents the boring banner ad Like all of publishing, the New York Times is feeling the pinch of the display advertising market, where pricing has been squeezed by automated buying and clickthrough rates have fallen to a fraction of a percent, giving rise to a swell in theoretically more engaging branded content. But in the Times' case, it's trying to breathe new life into the banner ad rather than abandon it. FULL ARTICLE - Adweek Time Inc. title adds commerce to tablet edition Time Inc.'s All You has added shoppable capabilities to its tablet edition. Starting with the May issue, customers using an iPad or Kindle Fire can tap a "shop now" icon to see where the product is for sale with a direct link to purchase. The shoppable function is provided through a partnership with app commerce services provider ShopAdvisor. FULL ARTICLE - Folio Tool helps mobile sites act like native apps Israeli developer MySiteApp has brought out a new service called Brow.si for making mobile websites behave like apps. A publisher could add much of this functionality into a mobile website itself – content sharing through social networks, read-later options such as Pocket, font resizing and so on – but Brow.si aims to make its addition easier. FULL ARTICLE - paidContent advertisement eMedia Jobs Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 65 Broadway New York, NY 10006 Copyright (C) 2013 Vital Business Media All rights reserved.