Guerilla Marketing

Mel, Some time ago, Christoph, a Marketing Tool Kit customer of mine, used my email list strategies to send out a simple letter. He got an 8% response rate. Pretty good, right? But the KIND of responses he got are the real story. The responses were: -personal replies -from real people -who have real projects NOW -with specific interest in his topics And he got them all for $5.60 a piece. Unheard of? Actually, not too unusual in Perry's land of Guerilla Marketing. You can start seeing results like Christoph's as early as next week...here's how... http://www.perrymarshall.com/adwords/renaissance/list2/ **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Max and the Toad Hotel

Mel,   I'm in China picking up adopted kid number two! And I've got the entire rumbling herd of Marshalls with me.  All five kids (now six!), wife Laura, and even brother Bryan.  You could say I've got family on the brain!    When you get away from the everyday routine, you really notice things about people...even the people closest to you...that sometimes slipped past you when you're at home.    I'm noticing things about my children I've never picked up on before.  I'll write more about that later, but when I got this message from Deb about her grandson, Max, I knew it was the right time to share it.     No big, profound marketing lessons. No hard-hitting business opinions.    Just the joy of watching a child do what seems to come naturally to them.  Enjoy.      "...When Max was very little, he began putting on shows. Then, when he learned to write, he began marketing his shows: He made tickets for ‘buy one, get one free’ that he sold to his grandparents so that we could all attend his performances for half price. One day when Max was in first grade, I took him and his pre-kindergarten brother, Alex, to the park. Observant Alex was always the ‘lucky one’ and that day he found a nickel on the ground and promptly pocketed it.   Shortly thereafter, he found a baby toad.   Max searched the ground for nickels and baby toads but could find neither. Although he was frustrated, he went to the wet sand pile and calmly began building a structure with leaves and sticks. Before too long, Alex walked over to the sand pile, his toad cupped carefully in his little hands. “Watcha making?” he asked his big brother. “It’s a hotel for toads.” Excited, Alex asked, “Can my toad stay in your hotel?” “Sure,” Max replied as he stepped back for Alex to place his toad in the hotel’s best suite. Then he held out his hand and said, “That’ll be five cents, please.” When he was in 3rd grade, Max gathered all his drawings and paintings, laid them on the dining room table and invited the family and neighbors to his ‘art exhibit.’ When we arrived, we found that each item had a price tag. Taking a cue from the Girl Scouts, when he was in fourth grade Max sliced up cheese, put it between crackers and sold it door to door in his [upscale] neighborhood. His mother still receives occasional texts from neighbors: “Do u no Max is selling something 2day?” Max is now in 6th grade. He was recently elected as student council representative—on a write-in vote. As far as God’s purpose for Max, I’m guessing it’s something in leadership that has to do with Marketing, Business, or Sales. Blessings, Deb"   Blessing to you and Max, Deb.   So today's advice: Invest in whatever company Max sells for when he grows up!   Carpe Diem,   Perry      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Are You Building a Defensible, Sell-able, Equity-Building Machine?

Mel,   In my latest Renaissance Club newsletter I talked about the anemic state of the information marketing industry.  In case you missed it, I went on and on about the incessant erosion of the value of information now that “info entropy” is in full swing.   I’m sure you’ve seen aspects of this in your business. What you used to be able charge $100 for you can’t give away for free. You have to beg them to take it.   And the best consultants and coaches are now retreating from the pure “information marketing” model as well. We’re realizing, “Hey, I can’t be giving my best stuff away cheap anymore. I need to guard my best secrets. I need to show up and deliver customized solutions only to my highest-paying, highest-qualified clients. I can only give this stuff away to the people I know for sure will implement and not devalue my wisdom”.   No more pearls before swine.   What that means for you, dear entrepreneur, is that if you have a real business, you’re going to need to seek out private, high-level coaching.     Because “the good stuff” is not going to come to you as easily as it did in the past. Unless you want to do some serious sifting and sorting to separate the wheat from the chaff, you better get yourself in a hardcore, top level, iron-sharpens-iron mastermind coaching group.   Probably several.   And not one that focuses on “marketing”.  If you’re reading this message, there’s a good chance you already know how to solve marketing problems just fine, thank you very much.  You need more lethal weapons.   And, note that I said, “If you have a real business”. Do you?  One way to get an indication is to take the quick 2-minute evaluation at StarPrinciple.com.   Again, if you’re reading this, there’s a good chance you’ve already taken it, and got a score around 100.  If that’s the case, you might have a real business. And a real business is going to need more than ebooks, webinars, DVDs and marketing tools to get it to the next level.   It’s going to need coaching at the highest level. Coaching that focuses on transforming your business into a defensible, sell-able, equity-building machine.  Not just a golden hamster cage.   And that’s what we do in Roundtable.   After every session, you’ll return home, not with 149 marketing tactics and "good ideas"…but with THE 3-5 strategic tasks that will transform your business from good to STAR.   So you can spend this year sifting through the ever-increasing chaff to find the ever-dwindling grains of wisdom. Or get them hand-delivered to you in Roundtable.   We have limited seats remaining for 2015.  So, contact John Paul Mendocha to apply today at  Jpm@perrymarshall.com and enter the subject line "Roundtable 2015".   Carpe Diem,   Perry Marshall        ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Crafting the Call to Action

Mel, If you sell nuts or bolts or vegetables or gasoline - simple, straightforward items that require little or no knowledge or explanation - then today's advice does not apply to you. On the other hand, if you sell any kind of complex product or service, if the sale requires multiple steps of interest and interaction... if your product requires knowledge to apply, or if you sell knowledge or expertise of any kind - then what I have for you today is vital. When the next step in your sales process is something "soft" (like a phone call or request for more information) rather than something "hard" (like filling out an order form) then the "soft" event needs to be defined clearly, in black and white terms - spelled out with simple instructions. You need to lead your prospect, by the hand, one step at a time. If you offer a report, guide or white paper to prospective customers, then that document needs to lead them to an exact next step. If they're on your website right now and they think they might be interested, they need to be told how to make that next step. That next step needs to be just as clear and simple as a McDonalds Happy Meal. In fact it's not a bad idea to think of it that way. I have a document for you that spells out in simple, clear detail how to do that. If you're in a knowledge oriented business, this 3-page report could transform your sales: http://www.perrymarshall.com/whitepapers/calltoaction.pdf Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

[REPLY EXTENDED] Better Sales Letters on Beach w iPhone

Million Dollar Headline Workshop with Jon Benson Replay Up Until Wednesday 3AM EASTERN WATCH IT HERE     Mel,   As you may know, I'm in China picking up adopted kid number two!  We met him a couple of days ago and it's been an awesome adventure.    But while I've been globe-trotting, my team has been sending me reports about how awesome Jon Benson's Million Dollar Headline Workshop was.   Here are some of the testimonials that keep rolling in...   “Seriously, the BEST freee sales copy training I’ve ever received…”  — Dan, Newport Beach, CA   “I’m stunned. That’s all I can say!” — Carol, New Zealand    “I was able to crank out several headlines DURING the Workshop…” — Steve, Albany, NY   And because of the raving response, I've asked Jon to please extend the replay through Tuesday (3AM Wednesday Eastern Time)   It's honestly been one of the most successful webinars we've had all year, Planet Perry folks have been gobbling it up like holiday sugar cookies, and I see no reason to not offer it one more time before Jon takes it down.    You can watch the replay here.    And pay special attention to Jon's NEW 3X SELLERATOR video sales letter generator. It's state-of-the-art marketing. I started watching it a few weeks ago and couldn't tear myself away.  Jon has made it as “point-and-click” as humanly possible.   And Jon has an army of marketers who’ve sold over a BILLION BUCKS in product using his automated VSL software and training. So this is no untested, untried, flavor-of-the-month.  This is the real deal.    It's step-by-step simple... You watch a short video. You click and select the text you want from a list of Jon’s proven copy-to-cash templates. You edit it to your personal liking if you want… And click “Save.” Repeat until your first (or next) VSL pops right out, Powerpoint or Keynote-ready and all. Heck, you can even use his online Sellerator on your SMART PHONE. You can’t make your life any simpler than that. Watch the Planet Perry replay today before Jon takes it down at 3AM Eastern time Wednesday.    Carpe Diem, Perry        ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

The Highest Quality Internet Traffic? It's Not What You Think

Mel, Wanna know where the highest quality Internet traffic comes from? It's not Banner ads Not Google ads Not press releases Not even free articles distributed all over the Internet. One blast to this source of traffic can produce more results than 9 months of search engine traffic. If you need fast results this is the first place you should look. I'll tell you what it is and how to use it today... http://www.perrymarshall.com/renaissance/list1.htm Perry Marshall **NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.  Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459