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If you sell nuts or bolts or vegetables or gasoline - simple, straightforward items that require little or no knowledge or explanation - then today's advice does not apply to you.
On the other hand, if you sell any kind of complex product or service, if the sale requires multiple steps of interest and interaction... if your product requires knowledge to apply, or if you sell knowledge or expertise of any kind - then what I have for you today is vital.
When the next step in your sales process is something "soft" (like a phone call or request for more information) rather than something "hard" (like filling out an order form) then the "soft" event needs to be defined clearly, in black and white terms - spelled out with simple instructions.
You need to lead your prospect, by the hand, one step at a time. If you offer a report, guide or white paper to prospective customers, then that document needs to lead them to an exact next step.
If they're on your website right now and they think they might be interested, they need to be told how to make that next step. That next step needs to be just as clear and simple as a McDonalds Happy Meal. In fact it's not a bad idea to think of it that way.
I have a document for you that spells out in simple, clear detail how to do that. If you're in a knowledge oriented business, this 3-page report could transform your sales:
http://www.perrymarshall.com/whitepapers/calltoaction.pdf
Perry Marshall
**NOTE: Please do not reply directly to this email. Instead, visit http://perrymarshall.com/support with any questions or concerns.
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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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