How to Be Unsuccessful

Mel,   I don't normally do "guest blog posts", but I saw this from my friend, John Rinaldi, and I couldn't resist.   It made me laugh and nod my head.   Mid-February is "reality check" time for those resolutions you made 6 weeks ago.   Time to check yours against John's "10 Ways to Be Unsuccessful".   Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Reading Your Customer's Minds (Webinar TODAY)

Renaissance Marketing Academy Weekly Free Training Webinar Series Starts February 19, 12:30PM Eastern   Mel,   Every culture has its stories. Analogies, metaphors, fables, and illustrations passed down from generation to generation, that help them make sense of the world.    And that's true of the Planet Perry "culture."     We have the "Vivian Story". We have the "Heckler Story". We have the "Miracle of the Settled Lawsuit Story."    But, one Planet Perry story reigns over all of them.    "Rack the Shotgun"   If you don't know the Rack the Shotgun story, stick around in Planet Perry long enough and you will.    "Rack the Shotgun" is a story John Paul Mendocha told me about his days as a professional poker player in Las Vegas.    And it's a perfect illustration of the necessity of separating good prospects from bad. The importance of disqualifying customers.    John is a master storyteller.    He's also a bit of a mind reader...which is probably not all that surprising for a guy who used to make his living knowing whether the guy across the table had those two aces in the hole or whether he was bluffing.    And TODAY at 1:30 Eastern, John's going to do some mind reading and some storytelling. Specifically, he's going to read your customer's mind and he's going to tell you their story.   Don't miss it.    It's the kick-off celebration of...   Renaissance Marketing Academy Training Webinar.  9 Weeks of Killer, Free Training Every Thursday    REGISTER FOR ALL 9 FREE WEBINARS HERE   Carpe Diem,   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Legally Wiretapping Your Customers (Webinar February 19)

Renaissance Marketing Academy Weekly Free Training Webinar Series Starts February 19, 1:30PM Eastern   Mel,   Ever wonder what it would be like to listen in on a wiretap of your customers' phone?   Or to strap a wire on one of your employees and send him in undercover to record your customers talking over a Starbucks or at the bar over a pale ale?   And then have all those juicy stories transcribed. And then turn that into sales copy?    Um, Perry, that's illegal.    Yup. Don't worry, I haven't tossed my ethics out the window.    But it would be cool if you COULD do this...and, like...not go to jail for it, right?    Well, on Thursday you can do the next best thing.   You can listen in as John Paul Mendocha "wire taps" your customers and reads you their stories.    Renaissance Marketing Academy Training Webinar.  9 Weeks of Killer, Free Training Every Thursday    At our live event in April, Jon Benson and Megan Macedo will also be delivering killer presentations on how to use your story and your customers' stories to craft SuperGlue sticky sales letters and videos.   Story is the irreducible core of great salesmanship and John is a master yarn-spinner.   CRAZY GOOD BONUS: You may be lucky enough to have John do this for YOU and YOUR customers live on the call! We will provide the details at the start of the webinar.   REGISTER FOR ALL 9 FREE WEBINARS HERE   Carpe Diem,   Perry Marshall   P.S. This will be a blast. Not only will you get solid, practical insights into writing copy and bonding with your customers, but this will be weird, wild FUN!      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here