Renaissance Marketing Academy
Weekly Free Training Webinar Series
Starts February 19, 12:30PM Eastern
Mel,
Every culture has its stories. Analogies, metaphors, fables, and illustrations passed down from generation to generation, that help them make sense of the world.
And that's true of the Planet Perry "culture."
We have the "Vivian Story". We have the "Heckler Story". We have the "Miracle of the Settled Lawsuit Story."
But, one Planet Perry story reigns over all of them.
"Rack the Shotgun"
If you don't know the Rack the Shotgun story, stick around in Planet Perry long enough and you will.
"Rack the Shotgun" is a story John Paul Mendocha told me about his days as a professional poker player in Las Vegas.
And it's a perfect illustration of the necessity of separating good prospects from bad. The importance of disqualifying customers.
John is a master storyteller.
He's also a bit of a mind reader...which is probably not all that surprising for a guy who used to make his living knowing whether the guy across the table had those two aces in the hole or whether he was bluffing.
And TODAY at 1:30 Eastern, John's going to do some mind reading and some storytelling. Specifically, he's going to read your customer's mind and he's going to tell you their story.
Don't miss it.
It's the kick-off celebration of...
Renaissance Marketing Academy Training Webinar.
9 Weeks of Killer, Free Training Every Thursday
REGISTER FOR ALL 9 FREE WEBINARS HERE
Carpe Diem,
Perry Marshall
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