What RIddles Are You Trying to Solve?

LIVE Planet Perry Event Renaissance Marketing Academy April 27-28, Los Angeles FREE with Your Mastermind 12 Membership More Details Here     Mel,   The most important question you can ask about your business is, "What questions am I asking?"   Most marketers get stuck asking questions about how to make incremental improvements to their business... How can I increase my click through rate by a point or two? How can I get 10% more leads on my opt in page? How can I write better sales copy to get 3% more conversions on my order page? Good questions to ask. But most of them already have answers.    The only way to build a real business is to pose riddles that don't already have answers.    At our last Roundtable meeting, new member Stew told us about a riddle he solved that could alter his entire industry.  Rather than ask, "How can I make incremental improvements?", he asked, "How can I build a defensible, impenetrable, competitive advantage?"    The answer was a completely new process for manufacturing parts. A process that will take parts inventory from 10,000 down to 100. It will slash delivery times from 3 weeks to 24 hours.    And he can patent it.    And Stew works in a traditional manufacturing industry. People have been buying these parts for 100 years.    Why didn't somebody think of this before Stew?  Because they were too busy asking the wrong questions.  What questions are you asking? How long before your competitor solves a riddle and pulls your industry out from under your feet?    Don't ask answered questions, solve riddles.    Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Rules for Taking Out Your Head Trash (Webinar Today)

5 Hard & Fast Rules of Fear Management Joey & Jamie Bridges - February 26, 1:30 ET Watch the 60-second sneak-peak   Mel,   I got a call from a guy who used to be in Planet Perry years ago, dropped out of sight for a while…and recently resurfaced.    He told me his harrowing story of bankruptcy, divorce…head trash city.    But now he’s back up and running, in a good niche, doing well.    What turned it around?    Well, he’d been listening to a lot of the Richard Koch work-one-hour-a-day stuff we presented last fall and it really hit home with him.    He used to be a burn-the-candle-at-both-ends guy. 80-100 hours per week.  No problem that can’t be solved with MASSIVE ACTION.    And he stripped his gears and crashed. Personally and professionally.    But now he says that when things get stressful, he takes a walk. He slows down. He breathes. He plays.    He rests.    And the solutions come to him without MASSIVE hypertension.    He has overcome his fear of “idleness”, of “inaction”, of “appearing lazy.”  He’s addressed his head trash and given himself permission to respond to problems rather than react to them.   He’s healthier. And his business is flourishing.    I’ve never had a crash like this guy, but I have noticed that whenever I need to get to the “next level” with my business, I always need TWO kinds of breakthroughs.    A business breakthrough, of course.    But more importantly, a personal breakthrough.    Whenever I’ve needed to scale the next mountain, there’s been some serious head trash I’ve needed to get rid of before I could start ascending.    Wherever you are with your business, I can assure you, there’s some trash you’ll need to sort out before you move on.   And the Bridges Brothers (who coached our Bobsled Run folks this year) have sorted out plenty of head trash, managed their fears, and scaled several business mountains.    And on Thursday at 1:30 Eastern, they’ll share “5 Hard and Fast Rules for Fear Management.”   Watch the short video here to find out more and to register for the webinar.   Carpe diem,    Perry Marshall   P.S. Every presenter in this series has their own style. If you like upbeat, fast-paced, straight-to-the-point webinars packed with actionable insights, the Bridges brothers are for you.     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

Correction: Thursday's webinar with the Bridges brothers

Mel,   We emailed you earlier this week about our upcoming webinar with Jamey & Joey Bridges (click here for the 60-second sneak peek).   Unfortunately, the webinar date was incorrectly listed in the email as February 25. The correct date is Thursday, February 26 at 1:30pm ET (12:30pm CT/10:30pm PT/6:30pm GMT).   We apologize for the confusion!   To your success,   Customer Service Team Perry S. Marshall & Associates     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

How to 80/20 Your Sales Funnel (March 12-13)

80/20 Your Infusionsoft Sales Funnel Live Event, March 12-13, San Diego Click Here for Details   Mel,   A few years ago, Ryan Chapman and his associates invested $237 in Infusionsoft and, using just TWO functions of the software, grew a $1.3 million business.   As most grand discoveries go, this one was part luck and part brilliant insight.   And since then, Ryan and his team have distilled their “Infusionsoft simplification” process into a formula other Infusionsoft users can implement to avoid getting lost down the Infusionsoft rabbit hole.   Infusionsoft is a great tool, I use it myself. But because it’s so powerful, you absolutely must have an “80/20” process for determining what functions to leverage…and more importantly, what functions to ignore. Ryan and his team have developed just that.   In fact it’s so powerful that Infusionsoft users have started their own Infusionsoft consulting businesses based on Ryan’s method!   And on March 12-13, Ryan and his team will be revealing their “Infusionsoft 80/20” methods and a host of other powerful “sales funnel fixing” insights from IS experts from around the globe.   Go Here to Find Out More   Here’s some of what they’ll be revealing…   The fastest way to add split testing to your campaigns How to speed up your content distribution How to automate your core business activities that will impact productivity the most How to pinpoint what's limiting the flow of profit in your business How to clarify the pathway to profit The 5 critical elements of a successful sales funnel (how phone, text messaging, and direct mail can complement email and your other advertising) How to adjust all your communication to be “mobile first.” You’ll leave with a specific game plan to 80/20 your Infusionsoft sales funnels.   Get more information here.   Carpe Diem, Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

I'm Not Calling You "Chicken", But...

5 Hard & Fast Rules of Fear Management Joey & Jamie Bridges - February 25, 1:30 ET Watch the 60-sec sneak peek video here   Mel,   “I have to get a haircut.”    That may sound like an odd signal that I’m on to something big.    But that’s the thought that pops into my head when I start closing in on a breakthrough.    “I should get a haircut.”   I’ve come to recognize that bizarre thought as the way my fear tries to distract me from something BIG I need to be doing.    I used to get that thought all the time when I was closing in on my big “80/20” breakthrough.    And I still get it now and then…and I know if I can push through it, I’m going to discover something huge.    We entrepreneurs like to think we’re world-beaters. We’re not afraid of anything. We’ve set out on our own and taken risks that the “quietly desperate” would never dream of taking.    We are unafraid. Nothing can pierce our gladiator armor.    But our fear knows that about us.    So, it doesn’t attack us with obvious weapons.    It attacks us with little poisonous blow darts like “I need to get a haircut.”   I don’t know what your personal “I need to get a haircut” is, but I know your fear holds you back in some area of your business. There’s something you know you should be jumping into with both feet, but you’ve held back.    And the faster you admit it…and take action to manage and overcome that fear, the faster your business will grow.    The Bridges Brothers (who get rave reviews as our Bobsled Run coaches) have stared down fear and created successful business after successful business.    And on Thursday at 1:30 Eastern, they’ll share “5 Hard and Fast Rules for Fear Management.”   Watch the short video here to find out more and to register for the webinar.   Carpe diem,  Perry Marshall   P.S. Every presenter in this series has their own style. If you like upbeat, fast-paced, straight-to-the-point webinars packed with actionable insights, the Bridges brothers are for you.      ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here