What RIddles Are You Trying to Solve?

LIVE Planet Perry Event Renaissance Marketing Academy April 27-28, Los Angeles FREE with Your Mastermind 12 Membership More Details Here     Mel,   The most important question you can ask about your business is, "What questions am I asking?"   Most marketers get stuck asking questions about how to make incremental improvements to their business... How can I increase my click through rate by a point or two? How can I get 10% more leads on my opt in page? How can I write better sales copy to get 3% more conversions on my order page? Good questions to ask. But most of them already have answers.    The only way to build a real business is to pose riddles that don't already have answers.    At our last Roundtable meeting, new member Stew told us about a riddle he solved that could alter his entire industry.  Rather than ask, "How can I make incremental improvements?", he asked, "How can I build a defensible, impenetrable, competitive advantage?"    The answer was a completely new process for manufacturing parts. A process that will take parts inventory from 10,000 down to 100. It will slash delivery times from 3 weeks to 24 hours.    And he can patent it.    And Stew works in a traditional manufacturing industry. People have been buying these parts for 100 years.    Why didn't somebody think of this before Stew?  Because they were too busy asking the wrong questions.  What questions are you asking? How long before your competitor solves a riddle and pulls your industry out from under your feet?    Don't ask answered questions, solve riddles.    Carpe Diem, Perry Marshall       ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below:  Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here