Perry Marshall Minute: Antarctica, 7 Cool Tips, and “Stir it up, little darlin’”

Mel, Rich Schefren turned me on to Aryih. Ariyh presents short, actionable marketing insights based on research. It's free. https://tips.ariyh.com/ I'm sure at least one of these 7 tips below will make you or save you big money if you apply it. But that's not the point of this message. The point? I know Rich. I've made a point of getting to know, talking to, brainstorming with, hanging out with, and supporting the sharpest guys and gals in my industry. In fact, in just a few days, I'm leaving on what might be the grandest "Interdisciplinary Stir Fry" event of my entire life. A cruise to Antarctica! The trip was organized by Yanick Silver. (If you don't know who Rich and Yanick are, use that device you carry in your pocket to look them up). I can't wait! I'm sure the scenery will be breathtaking…but the main reason I'm going is that I KNOW the trip will be packed with fascinating, amazing, influential folks. The conversations and networking? I couldn't begin to put a $ value on that. You need to do your own interdisciplinary stir fry. It doesn't have to be a trip to Antarctica. In my next newsletter I talk about how YOU can do it. This is $10,000 per hour work. Today is the last day to sign up to get this issue. Click here now to sign up. Now, on to the random marketing insights…. Give your products space The space-to-product ratio effect: use more empty space between products on display to increase their perceived value and beauty. In one of the experiments sales increased 98%. 2. Micro-influencers drive more sales (+ a surprise ) If your product is hedonic (e.g. fashion, high-end electronics), promoted posts from small influencers (10k to 100k followers) drive more sales than those of large ones (>1m followers). 3. High referral rewards = worse customers Large referral rewards (e.g. Get $50 if you invite a friend) boost the referral rate (+750% in one experiment) but lower the average profitability of newly referred customers (-48%). 4. Frame your product as the 'gift' in a bundle Frame a product as the 'free gift' in a bundle instead of the main product (e.g. "Buy softener and get Ariel detergent [primary product] free"). Sales were up to 78% higher in a series of experiments. 5. Far is prestigious, near is mainstream If your brand is prestigious, place products far from the customer or model in an ad. If your brand is mainstream, position them close. 6. Say "Thank you" not "Sorry" After a service failure, use appreciation ("Thank you for your patience") instead of an apology ("Sorry to keep you waiting") to improve satisfaction, repurchases, and word-of-mouth. 7. The "Sold-out" effect Display some sold-out options to increase quality perceptions of your products and increase sales (31.1% more people said they would buy in one experiment). Don't show too many or the effect backfires As Mr. Marley used to sing, "Stir it up, little darlin'". Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet of Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages Click here to be removed from the Perry Marshall Minute series. Click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: The Greatest Threat Facing Every Entrepreneur

Mel, My million-dollar advice for you today: Take this seriously… If there is any problem that keeps me up at night, it's the 95/5 network effect of the Big Four (Google, Facebook, Amazon and Apple) being in bed with the government and the banks… having incalculable power over our lives. So, April 19-21, 2022 I'm hosting a small private conference in Chicago called the Subversion Summit. This summit will not be advertised on Facebook, Google or the usual suspects, for reasons that will soon be obvious. The details will not even be public on my website. In my next newsletter I'll show you how to request access. New Renaissance members will have access, so if you're already a member, sit tight. Not a member? Go here now. At my summit we will tackle head-on the Elephant In The Room Problems of the internet and digital advertising: Four unimaginably powerful monopolies own and control more than half the internet. They can shoot you in the head and kill you with NO recourse. No number to call, no one to talk to, no one you can sue, no authority you can appeal to. If you don't conform to their political, medical or financial views, you can be banned… but more insidiously, you can be "greylisted" and "grayballed." You can shout, but you're shouting in a well. Your message is heard by your nextdoor neighbors but won't make it to the next block, let alone around the world. Internet businesses tend to be 90/10 and 95/5 which means most advertisers are perilously dependent on 1-2 major traffic sources and communication media – and WHEN (not if) you lose them, your oxygen gets cut off and you asphyxiate. There is hardly any class of people less likely to arouse the sympathy of the public than advertisers – even though we are the lifeblood of the economy and of expanding employment. The Big Platforms are systematically stripping advertisers of critical data and fostering helpless dependence. Most entrepreneurs' personal and business networks are underdeveloped, so when the day comes that the eye of Sauron falls on YOU and takes YOU out, most people will collapse for lack of support. At the Subversion Summit we will organize and display a panoply of alternatives for both acquiring customers and communicating with customers. This is of urgent importance for any business for which the internet is your primary source of business. Do not say to yourself "I'm not in MLM. I'm not a political activist. I'm not an anti-vaxxer, in fact I just got my booster shot last week." This is not "only" for people who sell supplements or question vaccines or sell business opportunities… or have conservative-leaning views or are in favor of firearms or deal with finances. Those are obvious ideal participants but hear ye hear ye: No one is immune. Once again, my million-dollar advice to you today: Take this HEART-ATTACK-SERIOUS. Click here to get the next Newsletter before January 15th Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet of Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages Click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Announcing My “Tour Dates” for 2022…and an $1801 discount

Perry Marshall: LIVE! events are the most economical way to get my advice on your business.

Perry Marshall: Live! The most economical way to get…ME Click here to save your seat Mel, Here are my tour dates for 2022… Wednesday, March 16, 2022 – TAMPA, FL Friday, July 29, 2022 – SAN DIEGO, CA Monday, September 26, 2022 – CHICAGOLAND Friday, November 11, 2022 – HOUSTON, TX Perry Marshall: LIVE! events are the most economical way to get my advice on your business. This year I raised my hourly consulting rate from $3000 per hour to $4000 per hour. But a hotseat at a LIVE event? Well, if you book yours before February 1st? $2199.00. That's $1801.00 off my hourly rate. And $300 off the regular Perry Marshall: Live! hotseat rate. But only until January 31st. During your hotseat, I will dig into your business for AT least an hour at the event…probably quite a bit longer. You'll go home with my best advice for growing your business. And a room full of wolverine entrepreneurs will be there lending their expertise as well. So you'll get MORE than just me, for FAR less than what you'd pay for JUST me. Not ready for a hotseat? You can still ask me your number one question and I'll give you the best answer I can give you. And you can get that for $300 less than the regular rate too. If you book before February 1st. Just $999.00. And at this "Interdisciplinary Stir Fry" something magical always happens. I can't guarantee WHAT that will be, but I can guarantee it will happen. That's Planet Perry. So, click here to save your seat today. Seize the day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: The Greatest Threat Facing Every Entrepreneur

Mel, My million-dollar advice for you today: Take this seriously… If there is any problem that keeps me up at night, it's the 95/5 network effect of the Big Four (Google, Facebook, Amazon and Apple) being in bed with the government and the banks… having incalculable power over our lives. So, April 19-21, 2022 I'm hosting a small private conference in Chicago called the Subversion Summit. This summit will not be advertised on Facebook, Google or the usual suspects, for reasons that will soon be obvious. The details will not even be public on my website. In my next newsletter I'll show you how to request access. New Renaissance members will have access, so if you're already a member, sit tight. Not a member? Go here now. At my summit we will tackle head-on the Elephant In The Room Problems of the internet and digital advertising: Four unimaginably powerful monopolies own and control more than half the internet. They can shoot you in the head and kill you with NO recourse. No number to call, no one to talk to, no one you can sue, no authority you can appeal to. If you don't conform to their political, medical or financial views, you can be banned… but more insidiously, you can be "greylisted" and "grayballed." You can shout, but you're shouting in a well. Your message is heard by your next door neighbors but won't make it to the next block, let alone around the world. Internet businesses tend to be 90/10 and 95/5 which means most advertisers are perilously dependent on 1-2 major traffic sources and communication media – and WHEN (not if) you lose them, your oxygen gets cut off and you asphyxiate. There is hardly any class of people less likely to arouse the sympathy of the public than advertisers – even though we are the lifeblood of the economy and of expanding employment. The Big Platforms are systematically stripping advertisers of critical data and fostering helpless dependence. Most entrepreneurs' personal and business networks are underdeveloped, so when the day comes that the eye of Sauron falls on YOU and takes YOU out, most people will collapse for lack of support. At the Subversion Summit we will organize and display a panoply of alternatives for both acquiring customers and communicating with customers. This is of urgent importance for any business for which the internet is your primary source of business. Do not say to yourself "I'm not in MLM. I'm not a political activist. I'm not an anti-vaxxer, in fact I just got my booster shot last week." This is not "only" for people who sell supplements or question vaccines or sell business opportunities… or have conservative-leaning views or are in favor of firearms or deal with finances. Those are obvious ideal participants but hear ye hear ye: No one is immune. Once again, my million-dollar advice to you today: Take this HEART-ATTACK-SERIOUS. Click here to get the next Newsletter before January 15th. Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages Click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Perry Marshall Minute: “We’re not going to listen to your crap anymore”

Mel, In my next newsletter, I present Wisdom from the Upper Echelons of Planet Perry We surveyed Roundtable members and asked them: "What is your most important success learning curve right now?" We got 12 short, pithy answers that get to the heart of what it means to be a real entrepreneur in the 21st Century. Here's a long one from Mark Riffey... I was asking the question that was avoiding the real question, which is what we talked about at the last Roundtable meeting which is, "Are you gonna buy the business? Are you just gonna position yourself for equity?" Bob asked me last night, "Are we're going to talk about you buying the business yet, or not?" So I got up in front of the group and said, "Somebody is gonna call me on this because I'm just avoiding the real question." I just got some good old "We're not going to listen to your crap anymore. We can see right through you. You're transparent. So give us these answers." I don't get these questions from anybody else. I don't have such conversations with anybody else, even though I hang out with business owners all the time. We don't have these conversations. It's just different. I knew that there were people in the group who had been down this road before. And I don't want to make egregious mistakes. I needed some advice from people like that. I want to be able to have good conversations with people who aren't gonna accept my BS for what it is and ask me hard questions. Ask yourself, "Do I think that way? Do I really have that perspective? Do I want that for my business?" Do I seek out people who will not accept my BS?" In Planet Perry we ask the tough questions. We have minimal tolerance for BS. If that rubs you the wrong way, go find some poodles to hang out with. We are wolverines. Join the wild and free and seize the day. See the other 12 words of entrepreneurial wisdom from the top performers in Planet Perry in the next newsletter, available until January 15 by clicking here. And ask yourself, "Do I think like them?" Seize the day, Perry PS: The Perry Marshall Minute is the daily heartbeat of Planet of Perry. Short messages about the foundational principles of our world (Tactical Triangle, The 7 Steps to Entrepreneurial Freedom, and 80/20 Sales & Marketing). Every message will contain a truth, tactic, or testimonial to make this the most valuable "minute" you spend every day. If you prefer not to receive these messages... Click here to be removed from the Perry Marshall Minute series. ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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A Day in the Life of Perry (Video 5)

I believe our world needs demilitarized zones. DMZs.

Mel, I believe our world needs demilitarized zones. DMZs. These are safe spaces where people can come and discuss issues without fear of being "shot at" by anonymous psychopaths We need them in politics, business, and religion. I attend a "bar church" once a month that's a great example of the DMZ concept. You probably need one in your industry or your life.

Click here to watch the video and find out about DMZs. Seize the day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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