Will TikTok survive the dingbats? (Free Webinar)

TikTok for Real Business Owners Free Webinar, Thursday July 7th, 11AM Eastern Register here Mel, Noah Brierley made $50,000 in one month on TikTok by making videos on "what they don't teach you in school." At 1.8 million followers with 1 million likes, he's gotten the attention of Zip Recruiter and other job sites, who pay him 5 figures for sponsored content. He dropped out of college to become a full-time TikToker with his dad's support. He's even helped his dad (in his 50's) go viral on TikTok by following a few simple rules. His "secret" is to not make stuff that looks like ads – use vertical cell phone video, start with a hook, make sure you have a good mic (the pros know this), and have a script (to prevent "rambling old man" syndrome). TikTok's refrain is "Don't make ads, make TikToks". Which is why maybe…just maybe…dingbat advertisers won't be able to ruin TikTok advertising with spammy, clickbaity, low IQ swipery the way they ruin other platforms. I know…wishful thinking. But right now it's true. TikTok ad performance is about triple what we see on Facebook, because Traffic is cheaper (half the price) Creative performance is stronger The TikTok algorithm is smarter But it's naive to believe that dingbats won't ruin it eventually. So don't wait. Jump on our free presentation and find out how you can get in before the TikTok gold rush ends. Register Here Seize the Day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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Call me the “TikTok Guy”? (Free Webinar)

TikTok for Real Business Owners Free Webinar, Thursday July 7th, 11AM Eastern Register here Mel, For several years I was called the "Google AdWords guy" because my book was the best-selling book on the topic. Well, Dennis Yu and I should be called the "TikTok guys" I guess, because the launch of our TikTok book was the most successful book launch I've ever had. Why is the book so popular? The main reason is simple: Because TikTok is so popular. It is now the most visited site in the universe. Flying by both the Big G and The Big FB. I'd like to say that we were behindTikTok's radical growth to $11 billion last year in ad revenue. But it was Facebook's own self-inflicted wounds and this one particularly clever strategy that I have yet to hear anyone discuss… And that is this…. TikTok was designed from the core to be a paid word of mouth engine. They knew from the start that business owners and professionals would struggle trying to create their own content. So rather than trying to ram creative tools and agencies down their throat, they had a more elegant approach– let your fans create your content for you. Because effective modern advertising is about doing the opposite of what looks like "advertising", TikTok knew to not allow marketers to come in and ruin everything. TikTok is solving the problem of crappy, non-interesting ads by simply enabling your fans to do the work for you. Maybe the Best Thing about TikTok is that you don't need to be on TikTok to be able to run ads on the platform. They knew professionals like us don't have time to spend on TikTok. Nor will we want to sing and dance. So the ad accounts do not have to be connected to a TikTok user account to be able to run ads in the feed. Bottom line: TikTok traffic is cheaper (half the price) TikTok creative performance is stronger The TikTok algorithm is smarter And right now TikTok is like Facebook back in the aughts and teens. High volume, low-cost, high-quality traffic. But it won't last. Jump on our free presentation and find out how your REAL business could generate REAL leads on TikTok Register Here Seize the Day, Perry ***NOTE: This email address isn't monitored! If you need help, please email: support@perrymarshall.com

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