The "Tall Poppy Syndrome" & You

Mel,   In the UK, New Zealand, and Australia, there's a phenomenon they call "Tall Poppy Syndrome."    The story from which the "syndrome" originates goes all the way back to Herodotus about 2400 years ago.  And it's not a pleasant story.   The gist is this. A ruler wants some advice about how to govern his city. So he sends his messenger to ask this wise guy what he should do. The wise guy walks through a field of wheat with the messenger. As he walks, the wise guy chops off the heads of the tallest wheat plants.   But he doesn't tell the messenger anything about how his boss should govern.  The messenger comes back and tells his boss, "He didn't tell me anything, he just ruined his wheat crop by chopping off the heads of the tallest plants."  The ruler nods his head and realizes that the wise guy was saying, "Kill all the best and brightest guys in your city, those are the ones that pose the biggest threat to your rule."   Today it's not just some ruthless rulers who have this "tall poppy syndrome." Anyone who takes risks and rises above the mediocre middle runs the risk of getting chopped down to size...maybe not literally, but verbally.    And  US and Australian citizen (and consultant-to-the-consultants), Ari Galper saw Tall Poppy Syndrome in action recently. And has some choice words about it in today's guest blog.   Read Ari's rant here.     Carpe diem,    Perry    ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

What to Do if AdWords SHOULD Work for You (Free Webinar)

Free Wordstream Webinar November 5, 2PM Eastern Register Here   Mel,   Old Blue Eyes, Frank Sinatra, used to sing a song called “New York, New York.” And one of the lines was…   “If I can make it there, I’m gonna make it anywhere…”   For Sinatra, New York was the proving ground. The toughest audiences. The most discerning critics. New York was where you really had to have talent and perseverance and guts to make it. Talent alone would not get you to the top of the Big Apple.   You had to work you butt off too. And in doing so, you learned things that you just could not learn in any other market.    And once you proved yourself New York…Peoria was a piece of cake.     AdWords is the New York, New York for modern marketers.    If you can make it there, I believe you can make it just about anywhere else.    (True, AdWords isn’t right for EVERY business. But if you’ve taken my IsAWForMe.com quiz and got a decent score, then you owe it to yourself and your business to figure out how to “make it” there.)    Figuring out how to “make it” on AdWords is one of the best marketing educations you can ever give yourself. It takes more than just a good product. AdWords makes you polish every aspect of your sales process until it’s singing like Sinatra.    And if you can make it there, you can make it anywhere.    So on Thursday, November 5, Wordstream is going to show you the most common reasons that business owners complain, “I just can’t make it on AdWords” …and what to do about it.     Erin Sagin and Bryan Todd will show you...  Strategies that will allow you to manage your account in less than 20 minutes a week Strategies that will allow you to “plug the dam” where most of your AdWords budget was spilling out. Strategies that will allow you drive your cost-per-customer down fast.  Strategies that will even make your SEO more effective! If you’ve ever wondered why AdWords doesn’t work for you, by the end of this webinar you’ll know.    And you’ll finally know how to make it there…and make it anywhere.    Click here to register.   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here

"Why Doesn't AdWords Work for Me?" (Free Webinar)

Does AdWords Really Work? Free Wordstream Webinar November 5, 2PM Eastern     Mel,   If you’ve tried AdWords in the past … and been disappointed with your results…this is for you.    If you’ve never tried AdWords because “experts” have told you that AdWords has become impossibly competitive…this is for you.    If you’re ever thought, “AdWords SHOULD work for my business, but I can’t seem to get it to deliver the goods” … this is for you.    If you’ve ever thought, “AdWords COULD work for my business, but I just don’t have the time to manage it”…this is for you.    If you’ve ever thought “I do just fine with SEO and organic search…who needs AdWords?”…Wow, you MUST TUNE IN FOR THIS!   First, the hard truth.   Yes, AdWords has become a lot more competitive in the last 3-4 years.    The dumb money is loooong gone. I remember when you could throw up a landing page, write some half-way-decent ads, bid a few cents per-click and get good, credit-card-slinging traffic.    Those days are long gone.   AdWords Stupidity Tax drove that kind of money out of the pit years ago.    It IS harder to make AdWords work now.   But it’s by no means impossible.    In fact, if you know a handful of strategies…and implement them well…you can still get loads of buying traffic from AdWords.    And on Thursday November 5, in a quick-hit webinar, Erin Sagin and Bryan Todd will show you those handful of competition-busting strategies.  Strategies that will allow you to manage your account in less than 20 minutes a week Strategies that will allow you to “plug the dam” where most of your AdWords budget was spilling out. Strategies that will allow you drive your cost-per-customer down fast.  Strategies that will even make your SEO more effective! If you’ve ever wondered why AdWords doesn’t work for you, by the end of this webinar you’ll know.    And you’ll finally know how to make it work for you.    Click here to register.   Perry Marshall     ***NOTE: Please do not reply directly to this email, instead go to http://support.perrymarshall.com     Free Video We manage our emails with Infusion. This Guide and Video explain my secret marketing sauce. If you no longer wish to receive our emails, click the link below: Update subscriber options   Perry S. Marshall & Assoc 159 N. Marion Street #295 Oak Park, Illinois 60301 United States (312) 386-7459   Having trouble viewing this email? Click here