17 Things Yo Momma Never Told You About AdWords, Part 1

Mel,

The funkiest chapter of the Ultimate Guide is "17 Things Yo Momma..." in chapter 28. Everything in that chapter is stuff I could have never learned in a book. It's the kind of stuff the customer service guy at Google probably could NEVER tell you. 

I got a blog comment from a customer named Kevin Williams. He worked at an ad agency for awhile and finally couldn't stand it anymore. So he hung out his shingle as an independent consultant: 

"I'm now starting off as a local internet marketing consultant. It's really amazing once you get out there and talk to some people. EVERY BUSINESS OWNER I TALK TO IS INTERESTED IN MY SERVICES! They don't all buy, but everyone is interested. Business's need help now! If you have these skills, and need to get going, then you're doing a disservice by not getting out there and helping business owners." 

Allow me to introduce an ultra-powerful concept to you: 

"Selling money at a discount." 

If you are competent at buying clicks on Google, then that is exactly what you are doing. You are saying, "Hey Mr. Business Owner, I'll sell you $50 bills for twenty dollars. How many do you want?" 

In the Yo Momma chapter, you'll find a pithy summary of what it takes to be an AdWords consultant and how to position yourself to get clients. 

In the Book Bonus for the guide you'll find a video on the make-or-break necessity of an ascension model that WORKS. Plus we talk about leveraging your personal story and expertise to position yourself to attract clients. You can access that content in our Members' Area (look for the Bob Regnerus interview):

www.perrymarshall.com/members_area/downloads/ultimate-guide-to-adwords-bonus/
(If you do not know your password (or don't have one), use the "Lost Password" feature on the page and the system will email it to you.)

Master AdWords and YOU become the rainmaker for your business clients. 

Perry Marshall 

**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.



 Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

AdWords, Social Media, & Fanalytix free software trial

Mel,

Some of the most important chapters in Ultimate Guide to Google AdWords 3rd Edition are the ones on Social Media - chapters 16 and 17.

Social Media has been so over-hyped, it's crazy. Meanwhile the real power of Social is hidden for most people.

The real power of Social Media (Facebook in particular) is giving you powerful insights on:

-What books your customers read
-What movies, TV shows and music they like
-What public figures they like and follow
-Strange quirks that give you HUGE keys to buying behavior

I wrote a sister book to the Google book, "The Ultimate Guide to Facebook Advertising." My team and I discovered a powerful synergy between AdWords and Facebook. We found that you can take these insights, roll them into your Google campaigns and punch up your CTR's and trigger conversations that would never happen any other way.

Facebook does not give you easy access to this information but Fanalytix™ does. You get a free trial to Fanalytix in the members area:

www.perrymarshall.com/members_area/fanalytix_page/

Perry Marshall

P.S.: The second major advantage of Social Media is finding out what conversations people have ABOUT THE KINDS OF PROBLEMS THAT YOU SOLVE and feeding that information back into your AdWords campaigns and your product plans. Be sure and read chapters 16-17!


**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.



 Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

Google’s forced exclusivity screws publishers

December 21, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Travel + Leisure teams up with Gogobot Google's forced exclusivity screws publishers B2B media's missed opportunity: behavioral targeting Kontagent launches iOS mobile analytics app Rockmelt applies 'design for the thumb' philosophy 3 steps to create compelling white paper, ebook covers advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Travel + Leisure teams up with Gogobot Lux travel book Travel + Leisure is partnering with Gogobot, a social travel platform, to offer "a streaming feed of the publication's best photos, reviews and destinations" added to Gogobot's own visual and social mobile and online content. Gogobot reportedly has 2.5 million registered users, which can only boost Travel + Leisure's profile as a taste-maker for travel destinations. FULL ARTICLE - TechCrunch advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Google's forced exclusivity screws publishers Here's an investigation to watch: Publishers relying on Google's AdWords for Search program in order to sell digital advertising are arguably being monopolized by the search giant. A Federal Trade Commission investigation is currently underway addressing, among other things, publishers' "need to be able to offer their search traffic to more than one advertising partner so that they can auction their advertising inventory to the highest bidder." FULL ARTICLE - Digiday B2B media's missed opportunity: behavioral targeting A behavioral database can help B2B publishers build a virtuous revenue cycle. So why haven't more companies implemented one? FULL ARTICLE - eMedia Vitals Kontagent launches iOS mobile analytics app New tool: You have invested a lot on your publication's new app, and you want to know how it's doing at any given moment. A company called, Kontagent, is now offering an iOS app that allows you to do just that. The kSuite Mobile dashboard promises its customers "all the metrics needed to improve the acquisition, engagement, retention, and monetization of your users." FULL ARTICLE - The Next Web Rockmelt applies 'design for the thumb' philosophy When designing your mobile apps, are you considering ease-of-use for your audience? For example, apps that cross platforms—especially from large to small screens as in iPad to iPhone—should consider the number of digits a user must employ to manipulate the app. Rockmelt's philosophy: "Can you do it with one thumb or not?" FULL ARTICLE - TechCrunch 3 steps to create compelling white paper, ebook covers eBooks and white papers are excellent ways to repurpose your existing content and diversify revenue, but if the products don't look interesting to audiences, what's the point of expending your resources? Here are 3 steps to spicing up the way your ebooks present to potential customers, and how to market them in the process. FULL ARTICLE - Content Marketing Institute advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.

The Power of The Automated Business

Mel,

When my wife was 3 months pregnant with our first kid, I got laid off from my engineering job. After scrambling for a couple of months I landed a sales job. 

At that job I spent 2 years flipping through manufacturers directories and piles of old leads and my tickler file, hunting people down and trying to get appointments with them. 

It was misery. 

It was also extremely, profoundly unproductive. It took days of cold calls to produce just a few hours of "face time." Which was generally very mediocre. 

It was at this point that I discovered direct marketing. Suddenly I became aware of the idea that methods existed for getting people to respond to advertising and publicity, rather than me chasing everyone down. 

I got fired from that sales job and managed to land another one, a company that had a website. This was 1997. We quickly began to figure out how to get people to visit our site and request information. 

Suddenly instead of spending 80% of my time chasing people around, I spent 80% of my time answering questions from sincerely interested prospects. 

My income suddenly soared upward in a most gratifying way. (Actually it HAD to, or I would've been moving in with my wife's parents or something.)  

Now, every single day when I got to work, there were 3-8 sales leads waiting for me in my inbox and on the FAX machine.  

I didn't have to do ANY manual labor for those leads to show up. They just came, like clockwork, 24/7/365. All I had to do was respond. 

Automation. 

At the time I would be happy to answer any phone call or email, but I wasn't getting on a plane to go see anybody unless there was a GOOD reason to do it. Suddenly I put value on my time. Suddenly I had RESPECT for myself as a sales person. 

I kid you not, it was the best kind of therapy I could have dreamed of. To replace rejection and refusal and brick walls with interested customers, purchase orders and respectable paychecks. I was a joy to regain my self respect and finally be successful at something. 

Well I guess some people would've been satisfied with that. But to me this was like a drug. I was hooked. I wanted more. I became a Marketing Maniac. I constantly wondered.... "Wow, how far can you actually take this? How much of this can you automate? How 24-7-365 can you get?" 

I've spent the last 10 years of my life finding out. And man has it been an exciting ride. 

I never make cold calls. 

I never chase anybody, ever. 

If clients want to talk to me, they pay my fee and wait 2-4 weeks for an appointment. 

I have tens of thousands of visitors to my website every week and most of our transactions are completely automated. 

It's a great way to run a business. 

I'd like your business to run that way too. 

If you master the secrets of direct marketing and Google AdWords, you can experience this kind of automation too. 24/7/365. You can have control of your business, your cash flow, and your life. 

I have a CD that describes that first quantum leap, from manual-labor selling to automated 24/7 lead generation. The CD is called "Guerilla Marketing for Hi-Tech Sales People," and it's free. 

Request it here: 

http://www.perrymarshall.com/gm

Don't stop until your own marketing machine runs on autopilot and you're liberated to do the ENJOYABLE parts of selling yourself to the world. Don't sell harder - market smarter. 

Perry Marshall 

**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.

 Update subscriber options

Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459

5 disruptive digital revenue models

December 20, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue People adds value to subs with new app 5 disruptive digital revenue models The future of the how-to is on the tablet 7 compelling case studies How to measure social media and show results to the C-suite 3 Excel tips to organize contacts, ad info advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal People adds value to subs with new app Just because you have plenty of subscribers doesn't mean it is time to rest on your laurels. People magazine is continuing to improve upon its subscribers' experience by launching a new mobile app called, CelebWatch, which allows users to customize it by choosing which personalities they want to hear about. The app then delivers unique People content about those personalities, along with posts from their Twitter feeds. FULL ARTICLE - Folio advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. 5 disruptive digital revenue models The urgency around digital business models increased this year as media companies sought new ways to offset declining print revenues or to build sustainable digital-only publishing brands. Here are five emerging revenue models that are laying the foundation for a new era of magazine and newspaper publishing. FULL ARTICLE - eMedia Vitals The future of the how-to is on the tablet Publishers could take a page from Snapguide's book when approaching tablet content. The how-to company has recently made a move to iPad, leveraging large images, simple instructions, and short videos—all with a magazine feel—in order to attract discerning tablet users looking for useful content. FULL ARTICLE - TechCrunch 7 compelling case studies In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out. FULL ARTICLE - eMedia Vitals How to measure social media and show results to the C-suite It's a good policy to use the right measurement tools in order to get correct measurement results. Why, then, do we continue to present social media measurement as if we're talking about display advertising? Here is a look at traditional media versus social media measurement, as well as how to properly demonstrate social media progress to your C-suite. FULL ARTICLE - ClickZ 3 Excel tips to organize contacts, ad info Organizing contacts is often a chore that we put off for more pressing business, and by year's end, our advertising information can become messy and reliant on our own memories. But, the end of the year is the perfect time to get organized for the coming year. Here are 3 useful Excel tips for getting this type of information in order so that it is useful for your entire team. FULL ARTICLE - SRDS Blog advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.

The tablet revolution in numbers

December 19, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Our most popular stories of 2012 Lotame and DG's Peer39 streamline integrations for publishers The tablet revolution in numbers SEO trends for 2013 Infographic: 6 tips for being more visual with social media How to download your Instagram photos and kill your account advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Our most popular stories of 2012 Our top 10 posts of 2012 crystallize the year's major trends for media companies. The big-picture themes were about transition and transformation. The micro-trends involved how publishers are leveraging tools (HTML5), techniques (curation) and social platforms (Pinterest) to attract and retain audiences. FULL ARTICLE - eMedia Vitals advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Lotame and DG's Peer39 streamline integrations for publishers Audience data plus semantic page data will offer publishers the ability to more effectively target advertising across platforms, hopes DG and Lotame. The companies are partnering to offer a combination of the two types of information. FULL ARTICLE - PRWeb The tablet revolution in numbers You've been investing in tablet content and apps, but it seems that all that work is for very little payoff since tablet owners are still a relatively niche audience. That could all change after this holiday season, as reported numbers indicate that tablets are becoming more mainstream. FULL ARTICLE - The Media Briefing SEO trends for 2013 Search engine optimization remains important for audiences to find your content, and it is evolving right along with the rest of media. Here are 7 areas that are vital to SEO success, including mobile search and tag management. FULL ARTICLE - Website Magazine Infographic: 6 tips for being more visual with social media Social media platforms are focusing more and more on visual content in order to grab eyeballs and convey messaging. Here are 6 tips to make your social media content more visual and, hopefully, more interesting to audiences. FULL ARTICLE - Entrepreneur How to download your Instagram photos and kill your account Are you panicking because your editorial team has been using Instagram, and now some of your publication's image content is in danger of being sold by the platform without your consent after mid-January? Never fear, here are steps to take in order to download those Instagram images (if necessary) and delete your publication's account. And by the way, Instagram co-founder Kevin Systrom denies your images will be sold: http://read.bi/12zJfw3. FULL ARTICLE - Wired advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.