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People adds value to subs with new app |
Just because you have plenty of subscribers doesn't mean it is time to rest on your laurels. People magazine is continuing to improve upon its subscribers' experience by launching a new mobile app called, CelebWatch, which allows users to customize it by choosing which personalities they want to hear about. The app then delivers unique People content about those personalities, along with posts from their Twitter feeds. |
FULL ARTICLE | - Folio |
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5 disruptive digital revenue models |
The urgency around digital business models increased this year as media companies sought new ways to offset declining print revenues or to build sustainable digital-only publishing brands. Here are five emerging revenue models that are laying the foundation for a new era of magazine and newspaper publishing. |
FULL ARTICLE | - eMedia Vitals |
The future of the how-to is on the tablet |
Publishers could take a page from Snapguide's book when approaching tablet content. The how-to company has recently made a move to iPad, leveraging large images, simple instructions, and short videos—all with a magazine feel—in order to attract discerning tablet users looking for useful content. |
FULL ARTICLE | - TechCrunch |
7 compelling case studies |
In 2012, we wrote about a variety of ways that publishers are exploring new ways to attract and retain audiences, better serve advertisers, and grow their businesses. Here are seven case studies that stood out. |
FULL ARTICLE | - eMedia Vitals |
How to measure social media and show results to the C-suite |
It's a good policy to use the right measurement tools in order to get correct measurement results. Why, then, do we continue to present social media measurement as if we're talking about display advertising? Here is a look at traditional media versus social media measurement, as well as how to properly demonstrate social media progress to your C-suite. |
FULL ARTICLE | - ClickZ |
3 Excel tips to organize contacts, ad info |
Organizing contacts is often a chore that we put off for more pressing business, and by year's end, our advertising information can become messy and reliant on our own memories. But, the end of the year is the perfect time to get organized for the coming year. Here are 3 useful Excel tips for getting this type of information in order so that it is useful for your entire team. |
FULL ARTICLE | - SRDS Blog |
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