Google’s forced exclusivity screws publishers

December 21, 2012 Subscribe | View as Web page. THEDAILYBUZZ A roundup of emedia news and views from around the web In this Issue Travel + Leisure teams up with Gogobot Google's forced exclusivity screws publishers B2B media's missed opportunity: behavioral targeting Kontagent launches iOS mobile analytics app Rockmelt applies 'design for the thumb' philosophy 3 steps to create compelling white paper, ebook covers advertisement Eliminate Audience Information Silos! A comprehensive database can build known audience, reader relationships, and revenue. Click for information on IPro Audience Database Builder with direct interface to WordPress and Drupal Travel + Leisure teams up with Gogobot Lux travel book Travel + Leisure is partnering with Gogobot, a social travel platform, to offer "a streaming feed of the publication's best photos, reviews and destinations" added to Gogobot's own visual and social mobile and online content. Gogobot reportedly has 2.5 million registered users, which can only boost Travel + Leisure's profile as a taste-maker for travel destinations. FULL ARTICLE - TechCrunch advertisement Audience Data Got You Down? Download our Ebook! This eBook was designed to help eMedia professionals explore the hows and whys of audience development, database building, and utilization. The process takes effort, but it builds on investments you have already made in content development and audience outreach. Download your free copy. Google's forced exclusivity screws publishers Here's an investigation to watch: Publishers relying on Google's AdWords for Search program in order to sell digital advertising are arguably being monopolized by the search giant. A Federal Trade Commission investigation is currently underway addressing, among other things, publishers' "need to be able to offer their search traffic to more than one advertising partner so that they can auction their advertising inventory to the highest bidder." FULL ARTICLE - Digiday B2B media's missed opportunity: behavioral targeting A behavioral database can help B2B publishers build a virtuous revenue cycle. So why haven't more companies implemented one? FULL ARTICLE - eMedia Vitals Kontagent launches iOS mobile analytics app New tool: You have invested a lot on your publication's new app, and you want to know how it's doing at any given moment. A company called, Kontagent, is now offering an iOS app that allows you to do just that. The kSuite Mobile dashboard promises its customers "all the metrics needed to improve the acquisition, engagement, retention, and monetization of your users." FULL ARTICLE - The Next Web Rockmelt applies 'design for the thumb' philosophy When designing your mobile apps, are you considering ease-of-use for your audience? For example, apps that cross platforms—especially from large to small screens as in iPad to iPhone—should consider the number of digits a user must employ to manipulate the app. Rockmelt's philosophy: "Can you do it with one thumb or not?" FULL ARTICLE - TechCrunch 3 steps to create compelling white paper, ebook covers eBooks and white papers are excellent ways to repurpose your existing content and diversify revenue, but if the products don't look interesting to audiences, what's the point of expending your resources? Here are 3 steps to spicing up the way your ebooks present to potential customers, and how to market them in the process. FULL ARTICLE - Content Marketing Institute advertisement Advertise in the Daily Buzz If you are interested in advertising in The Daily Buzz, please contact Prescott Shibles at (917) 740-0026. You are receiving the Daily Buzz as a valuable member of the eMedia Vitals community. Please feel free to contact us at any time with feedback and comments. Click here to unsubscribe. Our mailing address is: Vital Business Media 122 West 27th Street New York, NY 10001 Copyright (C) 2012 Vital Business Media All rights reserved.