Mel,
Some of the most important chapters in Ultimate Guide to Google AdWords 3rd Edition are the ones on Social Media - chapters 16 and 17.
Social Media has been so over-hyped, it's crazy. Meanwhile the real power of Social is hidden for most people.
The real power of Social Media (Facebook in particular) is giving you powerful insights on:
-What books your customers read
-What movies, TV shows and music they like
-What public figures they like and follow
-Strange quirks that give you HUGE keys to buying behavior
I wrote a sister book to the Google book, "The Ultimate Guide to Facebook Advertising." My team and I discovered a powerful synergy between AdWords and Facebook. We found that you can take these insights, roll them into your Google campaigns and punch up your CTR's and trigger conversations that would never happen any other way.
Facebook does not give you easy access to this information but Fanalytix™ does. You get a free trial to Fanalytix in the members area:
www.perrymarshall.com/members_area/fanalytix_page/
Perry Marshall
P.S.: The second major advantage of Social Media is finding out what conversations people have ABOUT THE KINDS OF PROBLEMS THAT YOU SOLVE and feeding that information back into your AdWords campaigns and your product plans. Be sure and read chapters 16-17!
**NOTE: Do not reply to this email. Visit http://www.PerryMarshall.com/help with any questions or concerns.
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Perry S. Marshall & Assoc
159 N. Marion Street #295
Oak Park, Illinois 60301
United States
(312) 386-7459
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