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Washington Post signs up with NewsCred in push for dollars, exposure |
Now is the time for newspapers to get creative with ways to remain relevant and viable. In an effort to diversify its revenue, the Washington Post has joined NewsCred's syndication of news content. The move is worth watching because it also affords the newspaper an opportunity to go global. |
FULL ARTICLE | - paidContent |
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AAM survey: Publishers are all-in on mobile, but profitability lags |
Publishers say they're producing multiple iPad/iPhone, Kindle and Nook apps, but most are digital replicas. Real innovation – and profits – may remain elusive until the platforms and processes stabilize. |
FULL ARTICLE | - eMedia Vitals |
What mobile needs to do to have a great 2013 |
While mobile ad spend is increasing sharply, there are some factors that should be improved upon in order for 2013 to prove lucrative on the smaller screens. Namely, mobile advertising must evolve to become "easy, integrated, transparent and effective." Here is a look at 6 ways to make that happen. |
FULL ARTICLE | - The Wall |
13 must-have features for your next mobile app |
It doesn't hurt to look to entrepreneurs and startups for innovative ideas, especially when it comes to mobile apps. Here is what 13 of them say is vital to creating a great mobile app experience. |
FULL ARTICLE | - The Next Web |
Will digital subscriptions save the newspaper industry? |
From The Wall Street Journal to FVN, newspapers around the world seem to be turning to paywalls in an attempt to save themselves. Here is an in-depth look at the many faces of paywalls to consider. |
FULL ARTICLE | - Editor & Publisher |
Unmetric identifies social media gaps |
Do you know where there are gaps in your social media strategy? A service called Unmetric tracks information from Facebook, Twitter, YouTube, and Pinterest in order to identify engaging posts on a given topic made by your brand, as well as those made by your competitors. The service also looks at response times to posts on social media platforms, and which platforms you have down pat, as well as usage on those that needs improvement. |
FULL ARTICLE | - ClickZ |
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