Equity 2.0 Seminar
The Perry Marshall Event of the Year
REGISTER NOW!
Mel,
Every three months, one of my students exits with a 7-, 8-, or 9-figure payday.
But here's what's fascinating: Almost none of them followed the standard "Scale It and Sell It" playbook.
Instead, they discovered what I call the "axis shift" – a fundamental transformation that dramatically multiplied their company's value.
Take Finn Peacock. He started with a simple idea: generate leads for solar power installations in Australia. But instead of just building another lead gen business, he created an entire ecosystem.
He built invisible feedback loops between buyers and sellers, topped it with AI-powered customer service, and created quality guarantees that required real skin in the game. When he sold SolarQuotes.com.au recently, the acquirer was stunned by how his small team accomplished what normally requires a massive staff.
Or consider Jeff Garnett. He transformed tattoo removal from a pure service business into a technology platform. By capturing the precise variables of successful removals (skin type, ink specifications, treatment protocols) into a proprietary system, he converted expertise into scalable intellectual property. Private Equity groups came searching for him.
These aren't isolated cases. In my November New Renaissance Club newsletter, I detailed a dozen similar stories – from Swift Capital's $183M sale to PayPal, to Mark Riffey's $32M EnerCalc exit.
(You can find an excerpt of these case studies on our Equity 2.0 event page - they're worth studying closely.)
The common thread? They all found ways to transform conventional businesses into scalable platforms and ecosystems that strategic acquirers desperately wanted.
This is just one of the themes of Equity 2.0 in Chicago (April 22-24)
Check out this powerhouse agenda:
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How to identify your own "axis shift" opportunity that can multiply your company's value
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The new debt landscape: over 269 non-bank lenders have expanded their programs this year – learn how to access them directly without middlemen
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How to restructure existing debt to immediately improve cash flow and profitability
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Recent changes to SBA's 7(a) loan program and how to capitalize on them
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Why most exit strategies fail and what the new playbook looks like
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How to maintain control while raising capital (no 25-year-old MBA becomes your boss)
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Tax strategies that help you keep more of your exit money (our expert Shanyn Stewart regularly saves clients millions)
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The new AI-driven timeline compression and what it means for your exit strategy
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Practical ways to make lenders compete for your business instead of the other way around
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How to structure equity deals for key employees and partners
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Advanced negotiation tactics for high-stakes deals (including physical presence training from Ron Wilder, who coached Red Hat's CEO through their $34B IBM acquisition)
You can set up curated meetings with pre-vetted funding sources who share our values.
They'll share the unvarnished truth about what really happens before, during, and after an exit.
My Million-Dollar Promise
If you digest the pre-event materials, come to Chicago and fully participate in the first two days of the event… And if you don't believe this seminar showed you how to make, or avoid losing, at least one million dollars… I'll refund every penny plus $500 of your travel expenses.
Read the full details here.
Seize the day,
Perry
P.S. Want proof this works? When Finn Peacock sold his company, he wrote me: "Perry, the way you made me think about feedback loops, leverage, marketing, AdWords, deep-thought over action made all this possible. It's like having a f***ing superpower."
Come to Chicago. Get your own superpower.
