Mel,
I often ask my students: "If you had a magic gumball machine where you put in money and got customers out, how much would you put in to get one customer?"
It's a simple question that cuts through all the marketing complexity.
But here's what I'm hearing lately:
"Perry, my gumball machine is broken. I put in a dollar and sometimes I get nothing out. Sometimes I get 50 cents back. Sometimes I get $3. There's no consistency anymore."
I know it's broken but I don't know HOW it's broken.
Or…
"Perry, I know I need a bigger gumball machine, but I'm scared. What if I build it and it doesn't work?"
If either of those sounds familiar, I want you to meet Ben Morris.
Ben is a "gumball machine mechanic" of the highest order. He does two things exceptionally well:
1. He fixes broken gumball machines.
One of my clients was already spending serious money on marketing. Their machine worked... sometimes. Ben analyzed their system and found they were repeatedly mailing the same prospects, ignoring drive times to their locations, and running TV ads to empty rooms. He fixed those leaks and suddenly their machine was cranking out customers like never before.
2. He builds new gumball machines that actually work.
Another client knew they needed to scale up their marketing. But they'd been burned before. Ben helped them start small, prove the model works, then gradually expand – all while maintaining profitability at each step. No jumping into the frozen Atlantic naked and hoping you don't drown or freeze to death.
Next week, Ben is doing an exclusive webinar for us.
Date: Tuesday, Feb. 11
Time: 3pm Eastern
Register Here
He's going to show you:
- How to diagnose what's really wrong with your marketing machine
- Where the "hidden leaks" are in most businesses' machines
- How to scale up your machine safely and systematically
- How to make sure every dollar you put in comes back with friends
Look, you already know the math of your business. You know how much you can afford to put in that gumball machine to get a customer out.
The only question is: Is your machine actually delivering what it should?
To your success,
Perry Marshall
P.S. Ben's approach combines old-school direct response principles with modern multi-channel attribution in ways I've never seen before. If you're serious about making your marketing machine work better, you need to be on this webinar.
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